Archive for April, 2010

Social Media Monitoring updates from Synthesio: Advanced settings, Facebook, Influence Filter, etc.

As explained by our community manager above, all of our major widgets have been updated to include advanced settings:

  • including period selection
  • graph type selection
  • new country selection
  • one-click print button

As usual, these updates apply to Synthesio’s widgets in all languages, wether they be English, French, German, etc.


Also, we’re happy to announce that wall posts and comments from Facebook pages and groups will now also go directly into the Verbatim tab on your dashboards along with a thumbnail of related media. As Nestlé most recently showed us, your online reputation can be greatly impacted by what your customers are saying about you on Facebook. Social networks should be an integrated part of your marketing and communications strategies and therefore part of your listening.

Finally, you now have the ability to filter verbatim by influence using an easy-to-use interface : drag and drop the slider to the desired level of influence to immediatly update the list of verbatim. This will allow you to look at only the articles with that level of influence on up. Also, the level of influence for each individual post is also displayed in the top right-hand corner:


Synthesio Influence filter

Check out the video for other updates!

Best,

Michelle @Synthesio




Social media monitoring and getting started

Synthesio welcomes Trey Pennington as US/UK Business Developer

Synthesio has had an international focus since its inception in 2006, initially monitoring in 5 languages and steadily growing its expertise to 30 languages, including Chinese and Russian. Faced with increasing demand from the US and the UK, it was time for us to welcome someone new to the team to help us have a physical presence in these countries. That someone is Trey Pennington.

Trey is not just an expert in social media but also a marketing pro, blog talk radio host, a well-known speaker, and an all-around great person.  He will be spending the next week in Paris at the Synthesio headquarters to learn the ropes and how we tailor our solutions to each individual client or partner.

We have several agency partners in the US and UK and are continually searching to expand our reach, offering customized services to professionals that need top-quality monitoring data and reports in order to be successful in their social media strategies.

International social media monitoring is a complex task, but we use a combination of human analysis and proprietary technology to provide the most complete reports possible. Human analysis is the only way to extract necessary information from online conversations that give our clients and partners a roadmap for where to go next.

Get in touch with Trey by email : trey@synthesio.com, Twitter, Facebook, or via his blog or any other means he has listed ;)