Synthesio, Global Social Media Monitoring

Yes, it’s hard to believe but Social Media Week has come to a close. It was an exciting 5 days of thought-provoking discourse concerning the latest in social media, and its impact on business and our society. This truly unique event spanned across 12 cities worldwide, and sparked a global conversation covering a variety of topics…and what a conversation it was! 40,000 tweets, across over 20 countries and 20 languages. Truly impressive numbers, and another successful event for Toby Daniels (Founder & Executive Director), who incidentally ranked #28 on the U.S. influencer list…

Last week we posted our Social Media Week Halftime Report analysis, in which we provided a global breakdown of all Twitter chatter surrounding the event up to the midpoint, as well as a scoreboard of the top influencers driving the conversation in each country – based on our proprietary SynthesioRank influence ranking system. So it’s only fair that we follow up with the final numbers, and reveal the select few who have prevailed as THE top influencers of Social Media Week.

Click on the image below to view the full global analysis infographic, and congrats to the top influencers!

Social Media Week is a “global celebration of the best of what’s happening in Social Media; a series of interconnected activities and conversations around the world on emerging trends on social and mobile media.” as stated by Toby Daniels, Founder & Executive Director, and Arvind Salwan of SMW Glasgow.

It’s been an exciting week so far with inspiring, thought-provoking discourse taking place in 12 cities and spreading throughout the world. People are joining the global conversation to learn about the latest in Social Media, which is undoubtedly changing the paradigm of how we communicate, work and live, and to get a peek at what’s coming next.

At Synthesio, we specialize in analyzing global online behavior, so we conducted a worldwide Twitter analysis to find out just how large this online conversation has become so far, how it breaks down geographically, and who are the top influencers driving the conversation around the world.

So now it’s Halftime! We invite everyone to take a break, stretch your legs, grab a drink, and check out our SMW Halftime Report Infographic. Enjoy!

P.S – Don’t forget to check in after the event for our SMW Post-Game Analysis!

Click on the image to see the entire info-graphic.

Click on the image to see the entire info-graphic.

Synthesio is delighted to welcome you this week at the Social Media Marketing & Monitoring 2011 as a gold sponsor and at the Social Media for CEOs, events organized by Our Social Times, one of the UK’s leading Social Media consultancies.

Social Media Marketing & Monitoring 2011

Catriona Oldershaw, Synthesio Managing Director UK, participated with other industry specialists in a lively discussion about Monitoring, Measurement & Engagement.

Photo credit: Naomi Bullivant / Viadeo

Topics covered during the event :

• Social Commerce – Innovative sales tools & techniques
• Location Marketing – Case studies & mobile apps
• Social Search – What it means & how to use it
• Social Media Monitoring – Influencer analysis & ROI
• Facebook – Sponsored stories, Ads, Apps & more
• Social Media Management – Dashboards & workflows
• B2B Social Media – Engagement & social CRM
• Integrated Marketing Campaigns – Offline, digital & social

Social Media for CEOs

Loic Moisand, Synthesio CEO, will be giving a presentation about Social CRM.

The event will be covering the following topics:

• Social media business strategy
• Leadership and innovation: “The Social CEO”
• Enterprise social networking (internal communities)
• Customer engagement and advocacy (external communities)
• Brand and reputation management
• Talent retention and recruitment

If you would like to have more information, don’t hesitate to contact us. We will be pleased to make a presentation about Social Media Monitoring and Customer Engagement at your office, and provide with best practice case studies.

Synthesio secures its first round investment of 1.5M € with Entrepreneur Venture. The funds raised will be used to accelerate its growth in its headquarters of France and internationally.

After initial fundraising made with ESSEC Ventures in 2006 and secondly, with Lior in 2007, Synthesio has raised 1.5M€ with Entrepreneur Venture. This investment is part of a first round of capital investments. The deal, coordinated by PAX Corporate Finance, has received strong interest from financial investors.

Founded in 2006, Synthesio provides SaaS solutions for Social Media Monitoring and Social CRM. The solutions, available in 30 languages and designed for large companies, include:

• Monitoring online brand reputation (blogs, Twitter, Facebook, news sites, etc.)
• Human Analysis of verbatim comments published by users and identification of trends
• Engagement with consumers, influencers and prospects through social media

“In five years, Synthesio has established itself as a major player in Social Media Monitoring in Europe. In 2011, we continued to innovate by creating Unity, a platform for real-time engagement, online community management and customer service on the social web. Today, the arrival of Entrepreneur Venture constitutes an essential step in positioning our products internationally”, stated Loic Moisand, co-founder of Synthesio.

Since its creation, the company has experienced rapid growth, and currently has offices in France, the United Kingdom and the United States. Today, Synthesio has nearly forty employees and collaborates with brands such as Nissan, Microsoft, Accor Hotels and Orange Telecom. The company plans on continuing to increase its headcount to enhance its sales, marketing and R&D departments in 2011 and 2012.

“Entrepreneur Venture is the right choice of institutional partner for us; they are an ambitious investment fund with a solid understanding of the operational issues of fast-growing companies such as Synthesio. Their financial support and international expertise will allow us to rapidly position our business into strategic markets, “said Thibault Hanin, co-founder of Synthesio.

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About Entrepreneur Venture
Founded in 2000, Entrepreneur Venture is a financial institution, approved by the AMF, specialised in unlisted companies, and owned and operated by entrepreneurs. Entrepreneur Venture Capital has invested in 70 SMEs in 16 French regions. It manages two venture capital funds and 15 institutional local fund investments. It is now the leader of FIP ISF with over € 145 million raised to date.

About PAX Corporate Finance
Founded in 2003, PAX Corporate Finance is a specialist in fundraising and matchmaking enterprises. The firm combines, in an original approach, financial expertise with a vast knowledge of its clients’ businesses. Its areas of focus are computing, media, telecommunications, energy, medical technologies, healthcare, retail, luxury. The company has fifteen professionals based in Paris and a network of expanded international partners present on the main global economic zones.

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Press Contact – Entrepreneur Venture
Agence Cap&Cime
Annabelle Ledoux – tel. +33 (0) 1 55 35 07 72 – aledoux (at) capetcime (dot) fr

Press Contact – Synthesio
Sara Portell – tel. +33 (0) 1 44 77 89 10 – Sara (at) synthesio (dot) com

The Wall Street Journal is taking the temperature of Europe’s tech cities.

Loic Moisand, Synthesio CEO will be one of the entrepreneurs joining the Wall Street Journal event in Paris on the 15th September at Microsoft’s Paris offices.

Ben Rooney (@benjrooney on Twitter), technology editor at The Wall Street Journal Europe is embarking on a grand tour of 10 leading European tech cities to hear about new business ventures and to find the most innovative cities in Europe and their latest technologies. The event opens its doors to European entrepreneurs, start-up, angels and VCs to talk to The Wall Street Journal Europe and to all their readers. Click here for more information

We are extremely saddened by the news of Trey Pennington’s passing this past weekend. We’ve had a longstanding relationship with Trey throughout the years. We’ve collaborated on countless projects, partnered at various events, and his business acumen, wisdom, and ongoing advice have played an integral part in the growth and success of Synthesio.

Most importantly, however, our relationship with Trey quickly evolved into one of close friendship and mutual support. His easy-going demeanor, non-stop charm, and infectious laugh always brought a smile to our faces, and his willingness to always lend a helping hand inspired us to not only improve our business, but aspire to be better people as well. I have no doubt that countless others who have had as much as a 5 minute conversation with Trey have felt the same way…

Trey’s presence and impact on Synthesio and the entire marketing community will remain for many years to come. Our thoughts go out to Trey’s family and friends – and all others whose lives he has touched.

Trey always talked about developing “amazing stories”…we invite all who read this blog to share their positive experiences and memories below, and let’s share the amazing story of Trey Pennington.