22 Nov 11 |
November 17, 2011 – Forrester Research Inc. held their annual Marketing & Strategy Forum EMEA today in London and announced the final round of 2011 Forrester Groundswell award winners. Synthesio was elated to have been awarded its second Forrester Groundswell Award for Best International B2C Listening. The event was exciting and informative as usual with many engaging speakers including Nate Elliott, VP, Principal Analyst at Forrester Research, Ian Maskell, Global Marketing Director at Unilever, Sir Martin Sorrell, Chief Executive of WPP, and many more.
“Once again, we received excellent entries for the Forrester Groundswell Awards from around the world,” said Josh Bernoff, senior vice president, idea development at Forrester and co-author of Groundswell and Empowered. “We selected the winners based on the most impressive results from among over 200 entrants this year.”
Key insights discussed during the event include:
- Social Media puts customer satisfaction at the center of each brand’s strategy. All departments should work together to make the customer journey a pleasant experience.
- Data, and more importantly, actionable insights will be a key component of customer satisfaction programs in the future.
- There is a growing need for social media enterprise-class solutions, which allow for integration with offline data.
Only 12 short months have passed since Synthesio was awarded their first Forrester Groundswell award, recognizing their listening & engagement work with Orange Telecom, but so much has happened in such a short period of time. Loic Moisand, CEO & Co-Founder of Synthesio stated, “These are very exciting times for Synthesio. We’ve continued to expand globally, opening new offices in the UK and U.S. We’ve added dozens of Fortune 500 clients to our roster including Microsoft, Nissan, Johnson & Johnson, RIM and many more, and now we’re honored to have been recognized with our second straight Forrester Groundswell Award. Our progress has truly cemented our status as a global leader in Social Media Monitoring & Engagement.”
Synthesio CEO & Co-Founder accepts the award, with Forrester’s Nate Elliott & Josh Bernoff
This year, Synthesio’s Forrester Groundswell award recognizes its truly groundbreaking work with global hotel leader, Accor. The global listening project was custom built by Synthesio, providing a hybrid tool & human-analysis approach specifically designed for tracking the online reputation of 12,000 of Accor’s and competitors’ hotels worldwide within 40 countries and 8 languages…with some very impressive results.
Click here to read the full details – Global Listening in Hospitality – Managing Online Reputation and Customer Service
Or check out the video below :
Synthesio is a global, multi-lingual Social Media Monitoring, Research & Engagement company, utilizing a powerful hybrid of tech and human monitoring services to help Brands and Agencies collect and analyze consumer conversations online. The result is actionable analytics and insights that provide an accurate snapshot of a brand and helps answer the ultimate questions – how are we really doing right now, and how can we make it better.
Founded in 2006, the company has grown to include analysts who provide native-language monitoring and analytic services in over 30 languages worldwide.
Brands such as Toyota, Microsoft, Johnson & Johnson, Accor Hotels, Orange Telecom and many others turn to Synthesio for the data they need to engage their markets, anticipate and prepare for emerging crisis situations, and prepare for new product or new campaign launches.
Accor, the world’s leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and over 500,000 rooms. Accor’s broad portfolio of hotel brands -‐ Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre -‐ provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-‐how and expertise.