Case Studies
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Social CRM Made Easy
Community management has been a hot topic over the past year, but may not be the solution for every business. Synthesio explored the differences between community management and online customer service, when each is appropiate, and which businesses have shown best practices. Take a look at the study carried out using Synthesio, either on our website or on MonitorChat.tv and please send us your comments !
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Social media and censorship in China
You probably know that China is one of the most censored countries in terms of Internet access, but did you know that 25% of all Internet users are Chinese? China is one of the most restricted countries in terms of Internet, but you’d be surprised the advances Chinese social networks and brands have made. Download the white paper PDF, watch the MonitorChat.tv video, and let us know your thoughts !
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Predicting Online Buzz and Audience
Synthesio teamed with Bouygues e-lab to study and model current event buzz levels on the web and the way they spread across media sites, blogs, and video-sharing platforms. The study also looked at how the buzz can be broken down among the various sites, and at what the publishing cycles look like for certain events. Download the Synthesio white paper and leave us your feedback!
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Accor : Identifying & Improving Online Reputation in Hospitality
Synthesio created a tool specifically designed for tracking the online reputation of 12,000 of Accor’s and competitors’ hotels, aimed towards marketing and operations directors for each of the different brands. Working in coordination with the corporate marketing team, the tool analyzes Internet user satisfaction at each step of a guest’s stay. Results include improved online positive reviews by 55% within 1 year.
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Listening for Orange – identifying insights, super contributors, and sentiment
In order to overcome the multi-faceted problems faced by Orange, Synthesio listened to analyzed online conversations for more than a year, identifying 5 of the most influential forums for the company, their major contributors, and consumer expectations. The results obtained by Synthesio have allowed Orange to develop a new digital strategy for online communication that is focused around their consumers. Results include dramatically reduced inbound customer service calls, which have saved Orange millions.
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Natural Language Processing : the Pros and Cons
Synthesio strongly recommends human analysts for sentiment but has the capacity to incorporate an automatic analysis. Here, we took a look at the pros and cons of text analytics and new technology that is available. Download the Synthesio white paper and/or watch the MonitorChat video and let us know what you think !
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Maintaining the allure of luxury online
Synthesio took a look at what Internet users want from luxury brands, who is talking about them online, and how luxury brands are evolving to incorporate the social web into their marketing and communications strategies. Download the Synthesio white paper and/or take a look at this week’s MonitorChat video and let us know what you think!
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How to geolocalize content on Twitter – The Social Media week example
February 7-11 2011, Social Media Week 2011 took place in 9 cities: Hong Kong, Istanbul, London, New York, Paris, Rome, San Francisco, São Paulo and Toronto. Synthesio monitored and analyzed the 23,000 tweets published throughout the entire week in 67 countries to find out who stacked up worldwide. Find out who the top 1,000 most influential Twitter accounts were and how Synthesio measures influence.
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Focusing on Social Media in Latin America
Did you know that 80% of Latin American web users use social media ? We evaluated trends and best practices of brands in this market that is expanding at a rapid pace. Take a look at the study carried out using Synthesio, either on our website or on MonitorChat.tv Enjoy and please send us your comments !
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Leveraging Social Media for Pharmaceutical Companies
Pharma brands need to give sense to the gems hidden in the overwhelming volume of comments published by people online around their products. Some are reportable adverse events, products’ optimizations, emerging trends or potential crisis situations that once detected can drive strategic decisions.
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The 10 Most Popular Topics on the Web
Synthesio divided its index among 40 different categories that we’ve seen to be the major categories for web sites. Using this classification we were able to analyze over 200 million verbatim to analyze what the top 10 most popular topics on the web are. We bet you can’t guess what #1 is !
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