Motor Show Bologna: Smart Wins Close Game on Italian Turf
A winter classic for Italian petrol heads and the last big event for the automotive industry before the end of the year, Bologna just hosted an intense 9-day motor show featuring lots of racing, fun, beautiful women, gadgets and of course, shiny new cars.
Synthesio analyzed the buzz from 3rd to 11th December
With 48 new cars premiered at the event, Synthesio analysed who won the hearts of the crowd, at least on social media. We analysed the buzz from 3rd to 11th December around all the new production and concept cars presented in Bologna and at the earlier Frankfurt motor show only 3 months ago, and the results don’t show a clear winner, although we would pick Smart and Fiat, ahead of Audi, Ford and Volkswagen.
Audi received the highest number of brand mentions
It’s interesting to note that, although Audi received the highest number of brand mentions (possibly a factor of the numerous new production models, facelifts and concept cars), none of their models made it to Top 5 for either production or concept cars. In fact Audi A1 Sportback ranked 7th among the production cars, just behind Toyota Prius+ and ahead of Mazda CX-5, while none of Audi’s concept cars attracted significant buzz.
Fiat Panda took the first place for the production cars
Fiat on the other hand placed its evergreen Panda model up to the top spot of the most talked about production cars, and despite having an individual 8% brand share of voice, the broader Fiat Group attracted over 20% of the overall conversations.
Smart is the true winner
However, in our opinion Smart is the true winner of this Motor Show. Although the brand had essentially one new production and one concept car only, the Daimler-owned brand managed some enviable consistency in terms of ranking. In fact, with its electric version of the Fortwo Smart took the 4th place of the most talked about production cars, and with the Forvision they took the second place for the concept cars, which led to an overall 6th place at brand level, just behind Fiat. A closing note about those supercars we would all love to drive around town: the Lamborghini Gallardo came on top, ranking 10th in the overall league table, a few positions ahead of Ferrari 458 Italia.
[Infographic] Socialmedia worldforum N. America – Post-Game Analysis
This week the socialmedia worldforum stopped by NYC for a 2 day event at the Javitz Center. Thousands of people from around the globe attended – in person and virtually – to discuss the latest in social media and its impact on business and our daily lives. Throughout the event there was a seemingly endless lineup of exciting speakers from the likes of JP Morgan CHASE, Hershey’s, Hilton, Nike and many more.
Some highlights that generated considerable buzz with the audience: CocaCola’s Michael Donnelly discussed their social media and Facebook strategies (CocaCola currently has the most popular page on Facebook). Ted Rubin of Collective Bias who never fails to entertain, generated fun response in the audience and on Twitter when he offered a fool-proof solution to the blues – “whenever you’re unhappy, just go outside and skip!”. Even NASA stopped by to discuss their fascinating approach to social media. Did you know that they currently have astronauts tweeting from space? Check out @astro_aggie and @astro_satoshi if you’d like to follow.
At Synthesio, we’re always interested in analyzing the online impact of global events, so we analyzed all event-related tweets (2,500), and created an infographic with some of our findings including the geographic breakdown and top 10 global influencers driving the Twitter conversation. We utilized our proprietary SynthesioRank influence ranking system, currently being used by clients including Microsoft, Nissan and Johnson & Johnson to identify influential sites, online communities and individuals, and optimize their marketing and engagement efforts.
Click on the image below to view the infographic, and congrats to the top 10 influencers!
[Infographic] Social Media Week Global Analysis – Post-Game Report
Yes, it’s hard to believe but Social Media Week has come to a close. It was an exciting 5 days of thought-provoking discourse concerning the latest in social media, and its impact on business and our society. This truly unique event spanned across 12 cities worldwide, and sparked a global conversation covering a variety of topics…and what a conversation it was! 40,000 tweets, across over 20 countries and 20 languages. Truly impressive numbers, and another successful event for Toby Daniels (Founder & Executive Director), who incidentally ranked #28 on the U.S. influencer list… 
Last week we posted our Social Media Week Halftime Report analysis, in which we provided a global breakdown of all Twitter chatter surrounding the event up to the midpoint, as well as a scoreboard of the top influencers driving the conversation in each country – based on our proprietary SynthesioRank influence ranking system. So it’s only fair that we follow up with the final numbers, and reveal the select few who have prevailed as THE top influencers of Social Media Week.
Click on the image below to view the full global analysis infographic, and congrats to the top influencers!
Social Media Week Analysis – Halftime Report
Social Media Week is a “global celebration of the best of what’s happening in Social Media; a series of interconnected activities and conversations around the world on emerging trends on social and mobile media.” as stated by Toby Daniels, Founder & Executive Director, and Arvind Salwan of SMW Glasgow.
It’s been an exciting week so far with inspiring, thought-provoking discourse taking place in 12 cities and spreading throughout the world. People are joining the global conversation to learn about the latest in Social Media, which is undoubtedly changing the paradigm of how we communicate, work and live, and to get a peek at what’s coming next.
At Synthesio, we specialize in analyzing global online behavior, so we conducted a worldwide Twitter analysis to find out just how large this online conversation has become so far, how it breaks down geographically, and who are the top influencers driving the conversation around the world.
So now it’s Halftime! We invite everyone to take a break, stretch your legs, grab a drink, and check out our SMW Halftime Report Infographic. Enjoy!
P.S – Don’t forget to check in after the event for our SMW Post-Game Analysis!
Click on the image to see the entire info-graphic.
Click on the image to see the entire info-graphic.
Join Synthesio at the Social Media Marketing & Monitoring 2011 and Social Media for CEOs
Synthesio is delighted to welcome you this week at the Social Media Marketing & Monitoring 2011 as a gold sponsor and at the Social Media for CEOs, events organized by Our Social Times, one of the UK’s leading Social Media consultancies.
Social Media Marketing & Monitoring 2011
Catriona Oldershaw, Synthesio Managing Director UK, participated with other industry specialists in a lively discussion about Monitoring, Measurement & Engagement.
Photo credit: Naomi Bullivant / Viadeo
Topics covered during the event :
• Social Commerce – Innovative sales tools & techniques
• Location Marketing – Case studies & mobile apps
• Social Search – What it means & how to use it
• Social Media Monitoring – Influencer analysis & ROI
• Facebook – Sponsored stories, Ads, Apps & more
• Social Media Management – Dashboards & workflows
• B2B Social Media – Engagement & social CRM
• Integrated Marketing Campaigns – Offline, digital & social
Social Media for CEOs
Loic Moisand, Synthesio CEO, will be giving a presentation about Social CRM.
The event will be covering the following topics:
• Social media business strategy
• Leadership and innovation: “The Social CEO”
• Enterprise social networking (internal communities)
• Customer engagement and advocacy (external communities)
• Brand and reputation management
• Talent retention and recruitment
If you would like to have more information, don’t hesitate to contact us. We will be pleased to make a presentation about Social Media Monitoring and Customer Engagement at your office, and provide with best practice case studies.
Synthesio Meets up with The Wall Street Journal, Europe
The Wall Street Journal is taking the temperature of Europe’s tech cities.
Loic Moisand, Synthesio CEO will be one of the entrepreneurs joining the Wall Street Journal event in Paris on the 15th September at Microsoft’s Paris offices.
Ben Rooney (@benjrooney on Twitter), technology editor at The Wall Street Journal Europe is embarking on a grand tour of 10 leading European tech cities to hear about new business ventures and to find the most innovative cities in Europe and their latest technologies. The event opens its doors to European entrepreneurs, start-up, angels and VCs to talk to The Wall Street Journal Europe and to all their readers. Click here for more information
[Infographic] Tour de France 2011: Competitors & Sponsors – Who Were the Real Winners?
On July 24th Cadel Evans was the 1st Aussie to win the 98th Tour de France. Behind the winner and each competitor there is a Sponsoring brand without which their performances would not have been possible. At Synthesio, we like digging deeper into events to better understand the outcomes and the impact on all involved. So we asked ourselves several questions:
Which of the sponsors is the true winner of the Tour de France? What is the value of sponsoring the winner as opposed to the runner-ups? How prominent has their visibility been throughout the Tour? What about their return on investment regarding offline communication (ads in newspapers, on television, etc.) as related to their online visibility?
In order to obtain relevant data and analysis, Synthesio collected sponsor-related data corresponding to April, May and June 2011. Thanks to its advanced monitoring tools and smart research with human analysis, , Synthesio has been able to gather coherent data which traces the evolution of the Sponsors’ added online visibility resulting from the Tour de France.
Now we can clearly see the impact of the Tour de France on the Sponsors, and begin to understand the value and resulting ROI of their investment. So, who really won the Tour de France 2011? Check out our infographic below to find out!
What’s your opinion on the visible presence of the Sponsors? How do you feel about the relevance of this type of analysis for sports events? Do you think that the Tour de France will have an impact on the Sponsors’ visibility and sales? Let us know what you think, and share your opinions with us below!
Join Synthesio’s Free Webinar June 1st for a live demo of Unity, Our Social Media Engagement Platform
Synthesio just launched Unity, our social media monitoring engagement platform. For anyone that is interested, we would like to invite you to a live demonstration of Unity by Ben Farkas, Synthesio’s U.S. Director
Next Wednesday, June 1st at 12 noon ET, 5pm GMT, 6pm Paris
Synthesio works with brands & agencies within various industries – including telecommunication, pharmaceutical, hospitality, luxury, automotive, sports, and beauty, just to name a few – providing in-depth insight into the public’s opinions, wants, and needs on a global scale. The addition of Unity now empowers your team with the ability to engage with consumers in real-time across key channels such as Facebook, Twitter, Blogs and Forums, all within one platform.
The webinar will last one hour and Ben will demonstrate the various functions of Unity and respond to your questions about social media monitoring and engagement.
We found that AnyMeeting worked best for our webinar last time, and you can register now :
Click here to Register
Places are limited, so please sign up as soon as possible !
Thank you for your interest. We look forward to “meeting” with you!
[Infographic] Top buzz from the e-G8 Forum Days 1 & 2
Synthesio took a look at Day 1 from the e-G8 Forum as well as who created the most buzz over both days, Tuesday and Wednesday :
