Synthesio, Global Social Media Monitoring

The Wall Street Journal is taking the temperature of Europe’s tech cities.

Loic Moisand, Synthesio CEO will be one of the entrepreneurs joining the Wall Street Journal event in Paris on the 15th September at Microsoft’s Paris offices.

Ben Rooney (@benjrooney on Twitter), technology editor at The Wall Street Journal Europe is embarking on a grand tour of 10 leading European tech cities to hear about new business ventures and to find the most innovative cities in Europe and their latest technologies. The event opens its doors to European entrepreneurs, start-up, angels and VCs to talk to The Wall Street Journal Europe and to all their readers. Click here for more information

On July 24^th Cadel Evans was the 1^st Aussie to win the 98^th Tour de France. Behind the winner and each competitor there is a Sponsoring brand without which their performances would not have been possible. At Synthesio, we like digging deeper into events to better understand the outcomes and the impact on all involved. So we asked ourselves several questions:

Which of the sponsors is the true winner of the Tour de France? What is the value of sponsoring the winner as opposed to the runner-ups? How prominent has their visibility been throughout the Tour? What about their return on investment regarding offline communication (ads in newspapers, on television, etc.) as related to their online visibility?

In order to obtain relevant data and analysis, Synthesio collected sponsor-related data corresponding to April, May and June 2011.  Thanks to its advanced monitoring tools and smart research with human analysis, , Synthesio has been able to gather coherent data which traces the evolution of the Sponsors’ added online visibility resulting from the Tour de France.

Now we can clearly see the impact of the Tour de France on the Sponsors, and begin to understand the value and resulting ROI of their investment. So, who really won the Tour de France 2011?  Check out our infographic below to find out!

What’s your opinion on the visible presence of the Sponsors? How do you feel about the relevance of this type of analysis for sports events? Do you think that the Tour de France will have an impact on the Sponsors’ visibility and sales? Let us know what you think, and share your opinions with us below!

Synthesio just launched Unity, our social media monitoring engagement platform. For anyone that is interested, we would like to invite you to a live demonstration of Unity by Ben Farkas, Synthesio’s U.S. Director

Next Wednesday, June 1st at 12 noon ET, 5pm GMT, 6pm Paris

Synthesio works with brands & agencies within various industries – including telecommunication, pharmaceutical, hospitality, luxury, automotive, sports, and beauty, just to name a few – providing in-depth insight into the public’s opinions, wants, and needs on a global scale. The addition of Unity now empowers your team with the ability to engage with consumers in real-time across key channels such as Facebook, Twitter, Blogs and Forums, all within one platform.

The webinar will last one hour and Ben will demonstrate the various functions of Unity and respond to your questions about social media monitoring and engagement.

We found that AnyMeeting worked best for our webinar last time, and you can register now :

Click here to Register

Places are limited, so please sign up as soon as possible !

Thank you for your interest. We look forward to “meeting” with you!

Synthesio took a look at Day 1 from the e-G8 Forum as well as who created the most buzz over both days, Tuesday and Wednesday :

Today and tomorrow, eyes and ears are focused on the e-G8 Forum which is currently going on in Paris, as the lead-up to the G8 forum this Thursday and Friday in Deauville, France.

Synthesio analyzed tweets from today’s sessions to see where people were talking the most about the e-G8 and who created the most buzz.

Check it out below :

This past Monday, we took the plunge and launched Unity, an enterprise social media monitoring and engagement platform.

If you haven’t yet heard about Unity, check out the video below to find out more :

A screenshot and a video, however, can only tell so much. Which is why we’d like to invite you to a webinar

Next Wednesday, May 18th at 12 noon ET, 5pm GMT, 6pm Paris

Unity is the only social media engagement platform that allows you to respond directly to blog posts and forum threads without ever leaving the platform. You can also create various “workspaces” to break a social media silo and allow for enterprise-wide collaboration. Different levels of access allow you to manage security access to different workspaces, and performance indicators show how your brand and community managers are doing.

The webinar will last one hour and Ben Farkas, Synthesio’s U.S. Director, will demonstrate the various functions of Unity and respond to questions.

We will be using join.me for this webinar, so please fill out our contact form above (with a professional email address, please) with “Unity Webinar” as your request so that we can send you an invitation.

Places are limited, so please sign up as soon as possible !

Important: Once you receive an invitation via the join.me auto-mailer, you must accept the invitation before it will be added to your calendar.

Hope to see you soon!

Synthesio is proud to be speaking at and sponsoring the IBB International’s 2nd pan-European Event Next Generation Social Media.

The Conference is broken down into 2 days, the first of which will be a Social Media Summit not to be missed !

Day 1: Social Media Strategy Summit, May 19th

Summit speakers will discuss :

• Global and local social media strategies
• Turning social media acquaintances into customers
• Getting management  to buy in
• Driving real returns from social media
• Measuring ROI with social media metrics
• Defining Social PR, Online Reputation & Branding for competitive advantage

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Friday, May 6th, in London Synthesio is proud to be a Gold Sponsor for the Social CRM 2011 Conference hosted by Our Social Times.

Catriona Oldershaw, Synthesio’s UK Director, will also be joining an illustrious panel of speakers. She will present on the topic Implementing Social Media Listening & Engagement for Global Brands.

The entire program with all of the speakers is online here !

What will be covered at Social CRM 2011 ?

Topics to be covered include :

• What is Social CRM?
• How to develop your Social CRM strategy
• Mapping your CRM system to the customer journey
• Picking the right tools and services
• The challenges of implementing social CRM
• Case studies & best practises

Where is the conference being held?

The conference is from 9.30 am to 6.30 pm at

The Cavendish Conference Centre (Click here for Map)
22 Duchess Mews
W1G 9DT London

If you can’t make it to London

The conference will also be live-streamed online ! Just buy an online ticket.

You can also follow the hashtag #scrm11 on Twitter for all of the livetweets during the event.

Finally, you can also join the discussion before and after the event by joining Monitoring Social Media’s LinkedIn Group

March 29-30, the Social Media World Forum Europe will be taking over London! At the Olympia exhibition hall, you can sign up to follow three different tracks of workshops, panel discussions, and presentations (including a free Social Media Hub stream).

There will also be a networking party at 8pm March 29, numerous exhibitors throughout the 2 days, and you can either register for your workshop pass and/or for the free exhibition and Social Media hub.

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