Last week we posted our Social Media Week Halftime Report analysis, in which we provided a global breakdown of all Twitter chatter surrounding the event up to the midpoint, as well as a scoreboard of the top influencers driving the conversation in each country – based on our proprietary SynthesioRank influence ranking system. So it’s only fair that we follow up with the final numbers, and reveal the select few who have prevailed as THE top influencers of Social Media Week.

Click on the image below to view the full global analysis infographic, and congrats to the top influencers!

It’s been an exciting week so far with inspiring, thought-provoking discourse taking place in 12 cities and spreading throughout the world. People are joining the global conversation to learn about the latest in Social Media, which is undoubtedly changing the paradigm of how we communicate, work and live, and to get a peek at what’s coming next.

At Synthesio, we specialize in analyzing global online behavior, so we conducted a worldwide Twitter analysis to find out just how large this online conversation has become so far, how it breaks down geographically, and who are the top influencers driving the conversation around the world.

So now it’s Halftime! We invite everyone to take a break, stretch your legs, grab a drink, and check out our SMW Halftime Report Infographic. Enjoy!

P.S – Don’t forget to check in after the event for our SMW Post-Game Analysis!

Click on the image to see the entire info-graphic.

Click on the image to see the entire info-graphic.

Synthesio gives a preview and statistics from the 24th – PM to the 25th – AM, of August 2011. The infographic provides an overview of the worldwide flow of tweets, top 6 languages tweeting about the announcement, the percentage of responses on social media versus mainstream media and the source type.

We looked at both social and mainstream media online over the past week and measured to find out the volume of tweets, flights cancelled, where the information was coming from, etc. Check it out below and let us know what you think

If you haven’t yet heard about Unity, check out the video below to find out more :

A screenshot and a video, however, can only tell so much. Which is why we’d like to invite you to a webinar

Next Wednesday, May 18th at 12 noon ET, 5pm GMT, 6pm Paris

Unity is the only social media engagement platform that allows you to respond directly to blog posts and forum threads without ever leaving the platform. You can also create various “workspaces” to break a social media silo and allow for enterprise-wide collaboration. Different levels of access allow you to manage security access to different workspaces, and performance indicators show how your brand and community managers are doing.

The webinar will last one hour and Ben Farkas, Synthesio’s U.S. Director, will demonstrate the various functions of Unity and respond to questions.

We will be using join.me for this webinar, so please fill out our contact form above (with a professional email address, please) with “Unity Webinar” as your request so that we can send you an invitation.

Places are limited, so please sign up as soon as possible !

Important: Once you receive an invitation via the join.me auto-mailer, you must accept the invitation before it will be added to your calendar.

Hope to see you soon!

Listen, Analyze, and Engage

Now that we have custom solutions in place for business intelligence, crisis monitoring, influencer identification, campaign measurement, and online reputation monitoring, we have now developed the third essential part of Listen, Analyze, and Engage :

Unity : An Enterprise Engagement Platform

Watch the video below for a complete explanation.

Unity is the solution for an enterprise-wide social strategy. An entirely customized platform, Unity allows you to track conversations around your brand via Synthesio’s listening technology, engage, and coordinate multiple teams seamlessly. Unity offers:

• Social Management
• Real Time Routing
• Full Tracking Capabilities
• Collaboration and Permission Levels

Get in touch with us, and let us know how we can help you engage with your customers online.

March 29-30, the Social Media World Forum Europe will be taking over London! At the Olympia exhibition hall, you can sign up to follow three different tracks of workshops, panel discussions, and presentations (including a free Social Media Hub stream).

There will also be a networking party at 8pm March 29, numerous exhibitors throughout the 2 days, and you can either register for your workshop pass and/or for the free exhibition and Social Media hub.

Synthesio is proud to be one of this year’s Gold Sponsors, taking part in 2 panel sessions on March 29th, and the Social Media Hub conference on March 30th. You can catch up with Catriona Oldershaw, Synthesio’s UK Director at the following times :

March 29 SESSION 3: MONITORING & MEASURING

14:00 Panel Discussion: Monitoring and managing investment in social media

UPDATE this panel will now be starting at 14:00, not 14:20 ! Hope to see you there
• How much investment is required in social media?
• How to resource it? How to value it?
• Strategies and application to produce measurable ROI. How do you put a value on your brand and how do you measure the impact of your social media activity?
• Cost efficiencies of social marketing over more traditional marketing

14:50 Panel Discussion: Listening, Analysing & Managing Social Media Traffic
• Listening: the first step to managing your online brand reputation
• Analytics: What to analyse and how to analyse it
• Management: How to use this information
• Integrating tools within enterprise-wide applications – CRM & contact centres
• Issues when monitoring global traffic
• The future of social media monitoring

March 30 SESSION FOUR: SOCIAL MEDIA TOOL BOX

13:30 Presentation: Accor hotels: Delighting customers by discovering their true voice

Discover our case study with Accor before the date !

Synthesio’s UK team will be located on the ground floor, at booth 31 :

Let us know if you’re going and get your tickets, already!

While the Chinese government has blocked most access to Western social networks like Twitter and Facebook, the Chinese web has seen the rise of Chinese copycat networks like Youku (YouTube) and Sina Weibo (Twitter). According to an anonymous Chinese technology blogger, “this is what the government likes to see.”
The Great Firewall of China has indeed been censoring sites, keywords, and individual people since 2003 via what is known as the “50-cent army” or “50-cent party” for the amount they are paid per post, but allowed social networks that follow the rules.

Synthesio investigated repercussions of government censorship as well as brands that have had success within Chinese social networks. Here’s a hint : Lay’s potato chips increased sales from Happy Farmer players (the copycat version of Facebook’s Farmville) by 20% after allowing players to grow their own potatoes and “purchase” Lay’s chip factories.

To download the PDF click here, and visit our MonitorChat.tv site for our community manager’s video version

Don’t forget to leave your comments below !

Synthesio social media monitoring recently evaluated trends and best practices of brands in Latin America, a market that is expanding at a rapid pace.
Take a look at the study of social media in Latin America carried out using Synthesio, either on our website [PDF] or on MonitorChat.tv

Enjoy and please send us your comments !

In February 2011, the Social Media Week took place in 9 cities: Hong Kong, Istanbul, London, New York, Paris, Rome, San Francisco, São Paulo and Toronto. Synthesio monitored and analyzed the 27,000 comments published over the week on social media and looked at the breakdown worldwide, country by country to find out who the big winners were worldwide

1. Brazilians were on top of their game with 54% of the total number of comments

We just published a white paper about Brazil and the rising interest in social media in Latin America in general, and this week Brazilians walked the walk ! They were the most present on Twitter and Social Media Week Brazil set up a Social Media Week page for people to be able to follow tweets in Portuguese for all of the events worldwide. After LikeMinds, the next most visible Twitterers were all from Brazil, including André Moraes, founder of TuddoWeb; Roberta Martins, Communications specialist; Anderson Alves, Digital Marketing specialist from Brasilia.

2. LikeMinds was the most influential on Twitter

WeAreLikeMinds was the top twitter account worldwide for the event, with a total of 278 on-topic updates and overall influence score of 6.0/10 bringing the account to a score of 1,668. We highlight the fact that “influence” is a general score that has been attributed to each Twitter account in our index, while the score takes into account the number of on-topic tweets. If we compare this to Bruno Gagliasso we can immediately see the difference. Bruno’s 864,000 followers (and only following 253) as well as other components give him a general “influential” SynthesioRank, but as he only sent one tweet about his talk in Sao Paulo he did not rank as “influential” for the event as others. (Learn more about our influence ranking [PDF] )

3. Social media week blew it on Facebook

If we take a look at the Facebook pages created for the event, the Social Media Week page clearly has the most fans (11,886), but in terms of number of contributions, Social Media Week Rome’s page beat out the umbrella group with a total of 225 contributions from fans and the page itself throughout the week. Sao Paulo, Istanbul, and Hong Kong rounded off the top 5 in terms of contributions.

There is still some work to be done on Facebook, as we can see that the top contributors were the Sao Paulo, Istanbul, and Rome Social Media Week pages, themselves. However, about ¾ of the contributors were active, including top contributors Petya N. Georgieva from Bulgaria, Benjamin Mackie from Hong Kong, Jonathan Bunning from Canada, and Robert Piattelli from Italy.

4. Top stories Country by Country

Everyone tweeted about who was speaking, encouragements to attend social media week, etc. but we looked at the verbatims from each country to see if there were other subjects that stood out.

BRAZIL : JWT

In Brazil, JWT was one of the top keywords, particularly due to JWT Brazil’s presentation on Wednesday “verdades, mentiras e mídias sociais” that currently has almost 20,000 views on Slideshare. While sentiment was neutral for the majority of tweets that simply relayed information about the event, the presentation reached larger audiences via traditional media like Globo, Folha Online, and MSN Brasil. These sites relayed JWT’s findings that contrary to the U.S., Brazilian social media does not “govern” traditional media. At best, it serves as a reference for measuring “new trends”. One explanation was the small number of professional bloggers in Brazil. JWT also trended in Canada and the U.S. with JWTCanada, and JWTNewYork.

Brazil, in general, though, shone through as the country with the most visible Twitter users and highlighted people’s desire to include others in the mix, inviting their followers (“seguidores”, “gente”) to follow along with the events. Social Media Week Brazil also set up a Social Media Week page for people to be able to follow tweets in Portuguese for all of the events worldwide.

U.K. : LikeMinds

In the U.K. (as well as in the U.S.) verbatim highlighted LikeMinds as the leading Twitter account and hashtag for the events, as well as the other Social Media Week hashtags from around the world. LikeMinds was also a trending topic in the U.K. particularly on Wednesday thanks to James Poulter’s talk on Social Commerce. NokiaConnects and TechMap also trended, with Nokia tracking the event via its #NokiaConnects app and TechMap hosting the London edition of the event.

ITALY : Barrilla’s and la Dolce Vita

In Italy, people attending Social Media Week highlighted Pepe Moedler’s presentation for Barilla (Digital Marketing and Communications director) as well as the Dolce Vita party Friday February 11^th at the White Club in Rome.

US : NYC and massive participation

There were 2 events in the U.S. last week, in New York and San Francisco, but the hashtag #smwnyc took all. For certain Google events (conversations around them peaked on Monday and Tuesday) more spots were opened up at the last minute to allow as much participation as possible. Other keywords like “influence” and “innovation” stood out, as well as the number of people checking into Foursquare (the most worldwide).

HONG KONG : Gratitude flashmobs

Although a gratitude flashmob (declaring what you’re grateful for on Twitter with the hashtag #gratitudehk) was organized and Marketing Magazine shared their enthusiasm for Social Media Week in Hong Kong via a YouTube video, there was little social data throughout the week. We’ll be keeping our eye on this to see if some information comes out after the fact.

CANADA : Facebook

Canada was also fairly quiet online like Hong Kong, apart from Friday when we saw trending around Facebook, mostly due to Facebook’s “The People Web” presentation at maRS with some great stats to accompany their presentation. For example did you know :

• Over 2 million sites have incorporated the Facebook “Like” functionality
• Facebook reaches the equivalent of 2 Superbowls per day
• In 2010 there were 7.9 registrations on Facebook per second
• Canadians have more friends: 190 friends on average vs 130 worldwide
• Facebook’s goal is “the democratization of influence” – so we can each be our own “Oprah” of something

Sentiment Analysis : Good job, SMW !

From the online data it looks as though Social Media Week was a success throughout the world. The main sentiment terms we detected were “love” and “interesting” (U.K.), “interessante” (Brazil), and ‘happy” and “love” again in the US.

You can watch replays of the livestreams here and get ready for more in September !

Did you participate in any of the events? Leave your feedback below and don’t forget to check your ranking