Social Media Week 2011’s Big Winners: JWT, Brazil & LikeMinds
CLICK TO SEE THE TOP 1000 TWITTER INFLUENCERS DURING SOCIAL MEDIA WEEK [PDF]
In February 2011, the Social Media Week took place in 9 cities: Hong Kong, Istanbul, London, New York, Paris, Rome, San Francisco, São Paulo and Toronto. Synthesio monitored and analyzed the 27,000 comments published over the week on social media and looked at the breakdown worldwide, country by country to find out who the big winners were worldwide
1. Brazilians were on top of their game with 54% of the total number of comments
We just published a white paper about Brazil and the rising interest in social media in Latin America in general, and this week Brazilians walked the walk ! They were the most present on Twitter and Social Media Week Brazil set up a Social Media Week page for people to be able to follow tweets in Portuguese for all of the events worldwide. After LikeMinds, the next most visible Twitterers were all from Brazil, including André Moraes, founder of TuddoWeb; Roberta Martins, Communications specialist; Anderson Alves, Digital Marketing specialist from Brasilia.
2. LikeMinds was the most influential on Twitter
WeAreLikeMinds was the top twitter account worldwide for the event, with a total of 278 on-topic updates and overall influence score of 6.0/10 bringing the account to a score of 1,668. We highlight the fact that “influence” is a general score that has been attributed to each Twitter account in our index, while the score takes into account the number of on-topic tweets. If we compare this to Bruno Gagliasso we can immediately see the difference. Bruno’s 864,000 followers (and only following 253) as well as other components give him a general “influential” SynthesioRank, but as he only sent one tweet about his talk in Sao Paulo he did not rank as “influential” for the event as others. (Learn more about our influence ranking [PDF] )
