Archive for the ‘Synthesio news’ Category

Social Media for the Holidays Explained

Remember the meme “Social media Explained by Donuts?” It went viral across the socialsphere, and for few weeks, that image was everywhere. Since then, many people have found their own funny ways with beer, coffee and even cats, to explain social media using the original as a guide.

Well, here’s our take using the holidays to help explain all of the difference social channels.

Happy Holidays,

The Synthesio Team


Riffle by CrowdRiff Now Integrated Into Synthesio’s Social Intelligence Platform

riffle logoA connected social ecosystem is crucial for our customers to quickly and easily access, share, compare and measure data. We are continually working to extend our ecosystem for our customers, and this week we want to highlight an exciting new integration with Riffle by CrowdRiff, a Google Chrome extension that allows users to get Twitter engagement, interest and activity analytics in real-time.

This exciting partnership bolsters our ability to provide unrivaled amounts of data on each user and their social presence and influence. Riffle by CrowdRiff allows users to access individual metrics about a Twitter profile that expands on our unique Social Reputation Score by adding Klout score, linked accounts, top hashtags, top mentions and many more. Keeping it simple for our customers, all you need is a Riffle by CrowdRiff account to get the integration up and running in your workspace.


Our customers can now get a more complete picture to better understand and target their influencers turning them into brand ambassadors. Influencer programs are integral to any brand as they provide trusted personal recommendations to consumers giving you an edge over your competitors.

Customers now have the ability to see what hashtags are important to their influencers and who is mentioning them, providing a more complete picture of their industries as well as their influencers.

If you are interested in learning more about this integration, or any of our other offerings, please contact us here, and someone will get back to you shortly.

Improving the End to End Customer Experience: Introducing Synthesio’s Latest Social Intelligence Product Release

The New and Improved Synthesio Experience is now live!

Our October “Experience” Release includes new and improved features making the Synthesio Social Listening, Analytics and Engagement platform faster, more dynamic and even easier to use.

New improvements to the Synthesio platform include a new, sleek user interface, updates to audience segmentation and targeting abilities, and advanced management of accounts and permissions across multiple projects.

We have also included new built in templates, use cases and best practices, allowing our customers to quickly build and access social analytics and insights tailored to their business use cases and goals. Customers will now be able to get up and running even quicker with instant access to the information that matters most to them and their teams.


This week we also unveiled a brand new Command Center, providing unique ways to visualize and promote social data, while focusing on live business-facing metrics. Our customers value complete access to their social data and analytics across their organizations, and our new command center will help them scale their social programs across the business.

Not a customer yet? Contact us today for demo to see the New Synthesio Experience in action!

Selfridges Chooses Synthesio to Enhance Customer Experience

selfridges-logoWe’re excited to announce an exciting new addition to our growing roster of global enterprise level clients.  Leading retail brand, Selfridges, recently chose Synthesio to be their global social listening and engagement solution for improving customer relations and gathering valuable consumer insights.

Using Synthesio’s platform, Selfridges will be able to analyze customer comments online on a global basis, including key Asian social networks like Sina Weibo. This will enable Selfridges’ marketing and customer service teams to respond efficiently to customer queries, engage with customers and analyze their online and offline experiences with Selfridges.

The agreement with Selfridges follows Synthesio securing a similar brief with Virgin Atlantic last month.

Claire Higgins, Head of Digital Marketing at Selfridges, said: “We are continually striving to provide the best possible service to our customers. By using Synthesio’s platform we will be able to provide even better care online and gain valuable insights that will help us better understand the online and offline experiences of our customers.”

Learn more about how the Retail industry is harnessing the power of social listening to achieve tangible business results in our latest eBook.

Synthesio’s Summer 2014 Product Release

Happy Summer! We’re excited to announce our July product launch with new and improved features, making the Synthesio platform faster, more dynamic, and even easier to use.

Here are the highlights of our Summer 2014 product release. Drum roll please…

Visual Query Builder

Visual Query Builder is a brand new approach to building social searches. With a completely rebuilt interface that’s cleaner and more intuitive, and the ability to live-preview your results, it’s easier than ever to construct complex queries tailored to your business needs.

vqb on imac

Twitter Demographics

Our platform can now display statistics on the demographics of Twitter users on a dashboard or topic level. We analyze the profiles of those commenting so you can view the types of Twitter users influencing your topics and gain a better understanding of your audience, including number of users per gender, quantity of users in each age range, users’ topics of interest based on Twitter bios and languages spoken by users.

twitter demographics

Favorite Filters

Each user can now save filters and revisit them at any time. This is live on Listening, Collaboration, and Engagement dashboards, as well as on our Data Management console.


With every release we aim to make social marketing just that much easier and more powerful for our customers! We’ve also made some additional upgrades to the platform. Contact us today to learn more or request a demo.

Virgin Atlantic Chooses Synthesio for Global Social Listening and Engagement

virginWe’re proud to announce an exciting new addition to our growing roster of global enterprise level clients. Virgin Atlantic chose Synthesio to be their one-stop global social listening and engagement solution.

Using Synthesio’s platform, Virgin Atlantic will be able to better understand the customer experience via analysis of customer comments across the web. Virgin will be able to quickly take action on the insights gained and respond in real-time to customers requiring support on platforms such as Twitter and Facebook.

Kyle Thorne, Social Relations Manager for Virgin Atlantic, said: “Synthesio’s ability to offer us both listening and engagement within one intuitive tool was very appealing. Putting our customers at the heart of everything we do, treating people as individuals, and forging stronger connections with people who love our brand, is core to our success. When it comes to the social web, the Synthesio platform enables us to do this at scale.”

“We want to continue to improve our understanding of all aspects of the customer experience and to use customers as a source of innovation and inspiration. Social intelligence delivers fresh insights and real-time opportunities to build stronger relationships.”

Interested in learning more? Check out digital travel blog, Travolution’s story on our exciting news here.

Learn more about how the travel industry is harnessing the power of social listening to achieve tangible business results by checking out our resources below:

5 Steps to Creating a Social Listening Strategy for the Airline Industry (eBook)

5 Steps to Creating a Social Media Strategy for the Airline Industry (On-Demand Webinar) Creating a Community around their Brand with Social Listening (Case Study)

Global Social Media Monitoring Leader Expands Worldwide Sales Leadership

More exciting news from Synthesio! We are proud to announce the expansion of our Worldwide sales team with the hiring of Chris Halvorsen as VP of Sales for North and Latin America.

In his new role, Chris will be responsible for the strategic direction and implementation of all sales activities in North and Latin America, including planning, organizing, staffing and training.

With over 20 years of sales experience for technology-based startups, Chris joins Synthesio from Pontiflex where was the Chief Sales Officer. In this role, he built the sales organization from scratch to a team of 15 that grew revenues from zero to over $50 million during his 6-year tenure. Prior to Pontiflex, Chris was VP Partner Marketing at Orbitz where he led a new team from zero to $35 million in revenue in 4 years.

This hire comes amidst a period of tremendous growth and accolades for Synthesio. In addition to closing a $20 million round of funding in March, the hiring of Leah Pope, VP of Global Marketing, Dan McKinnon as VP of Sales, UK and the signing of several global clients, Synthesio also earned the highest score of all Enterprise Listening Platforms in the recent Forrester Wave™ Report, helping to reinforce the company’s place as a leader in the social intelligence industry.

Synthesio in the News: Leading the Way to Actionable Insights


After last week’s major announcement that Synthesio has secured $20 Million in funding from leading European private equity firm, Idinvest Partners, Synthesio continues to make headlines.

Check out this new feature story by AlleyWatch, outlining how Synthesio has become an Enterprise Social Listening leader with innovative new features, global capabilities and award-winning top quality data: Synthesio Leads the Way to Actionable Insights

“Big data.  For businesses seeking to learn about the general sentiment around their brands, the success of a marketing strategy or to gain customer feedback, there’s a plethora of data available on the Web on forums, blogs, mainstream media and social media.  But sifting through the millions of social discussions happening online can be a daunting task.  Even when companies are able to collect all this data, the real concern is how to make sense of it.  One company, Synthesio, a global social intelligence company with offices in New York, London, Singapore and France, is helping organizations turn that big data into analytics and actionable insights that fuel business intelligence, at scale.”

Read the full article here.


Synthesio Secures $20 Million Investment from Idinvest Partners

synt2Exciting news from Synthesio! We’re pleased to announce Synthesio has secured $20 Million in funding from leading European private equity firm, Idinvest Partners.

This investment will be used for continued innovation, research and product development, as well as expansion and development of the global team located in offices in New York, London, Paris, and Singapore.

The $20 million investment follows a year of growth and accolades for Synthesio that includes:

  • Earning the highest scores of all Enterprise Listening Platforms in the The Forrester Wave™: Enterprise Listening Platforms, Q1 2014 report for our advanced data processing capabilities, user-friendly dashboards, and strong integration and partnership plans

  • Identified as one of the top choices for companies looking to monitor and analyze social media on a global scale in Gartner’s Who’s Who in Social Media Analytics

  • Named in the Future Fifty programme as one of the 50 most promising tech companies operating in the UK & as one of the 100 most innovative, high growth ventures in the UK by the SVC2UK Top 100 Club

  • Being named in the Deloitte Technology Fast 500 EMEA, which recognizes the 500 fastest growing tech companies in EMEA

  • 100% growth in clients and revenue in the last year and a strategic partnership with IBM Connections.

Synthesio’s global presence and focus on international markets was a significant draw for us. Like Criteo and Talend, who are also leaders in their fields, Synthesio is a company that we are thrilled to be working with and a part of what they do next,” said Matthieu Baret, Partner, Idinvest Partners.


Hub Forum 2013: The Future of Social Business Predicted

logo-HubForumSynthesio recently had the opportunity to interview speakers and participants at Hub Forum Paris 2013- THE meeting place for the best current experts – French and foreign – to exchange with the various practitioners and to review their communications strategy related to the real influence of their company in the social media sphere.

The Managing Director of the Synthesio Paris office, Thomas Le Gac, spoke in Panel e-reputation about the tremendous benefits of social media monitoring across the enterprise.

In this video interview recorded last October at Hub Forum 2013, Synthesio asked several Social Media experts from industry leading companies for their opinion on the future of social business, and their own social media and digital fueled projects and ideas for 2014.