Archive for the ‘Synthesio news’ Category

Synthesio’s Summer 2014 Product Release

Happy Summer! We’re excited to announce our July product launch with new and improved features, making the Synthesio platform faster, more dynamic, and even easier to use.

Here are the highlights of our Summer 2014 product release. Drum roll please…

Visual Query Builder

Visual Query Builder is a brand new approach to building social searches. With a completely rebuilt interface that’s cleaner and more intuitive, and the ability to live-preview your results, it’s easier than ever to construct complex queries tailored to your business needs.

vqb on imac

Twitter Demographics

Our platform can now display statistics on the demographics of Twitter users on a dashboard or topic level. We analyze the profiles of those commenting so you can view the types of Twitter users influencing your topics and gain a better understanding of your audience, including number of users per gender, quantity of users in each age range, users’ topics of interest based on Twitter bios and languages spoken by users.

twitter demographics

Favorite Filters

Each user can now save filters and revisit them at any time. This is live on Listening, Collaboration, and Engagement dashboards, as well as on our Data Management console.

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With every release we aim to make social marketing just that much easier and more powerful for our customers! We’ve also made some additional upgrades to the platform. Contact us today to learn more or request a demo.

Virgin Atlantic Chooses Synthesio for Global Social Listening and Engagement

virginWe’re proud to announce an exciting new addition to our growing roster of global enterprise level clients. Virgin Atlantic chose Synthesio to be their one-stop global social listening and engagement solution.

Using Synthesio’s platform, Virgin Atlantic will be able to better understand the customer experience via analysis of customer comments across the web. Virgin will be able to quickly take action on the insights gained and respond in real-time to customers requiring support on platforms such as Twitter and Facebook.

Kyle Thorne, Social Relations Manager for Virgin Atlantic, said: “Synthesio’s ability to offer us both listening and engagement within one intuitive tool was very appealing. Putting our customers at the heart of everything we do, treating people as individuals, and forging stronger connections with people who love our brand, is core to our success. When it comes to the social web, the Synthesio platform enables us to do this at scale.”

“We want to continue to improve our understanding of all aspects of the customer experience and to use customers as a source of innovation and inspiration. Social intelligence delivers fresh insights and real-time opportunities to build stronger relationships.”

Interested in learning more? Check out digital travel blog, Travolution’s story on our exciting news here.

Learn more about how the travel industry is harnessing the power of social listening to achieve tangible business results by checking out our resources below:

5 Steps to Creating a Social Listening Strategy for the Airline Industry (eBook)

5 Steps to Creating a Social Media Strategy for the Airline Industry (On-Demand Webinar)

Voyages-sncf.com: Creating a Community around their Brand with Social Listening (Case Study)

Global Social Media Monitoring Leader Expands Worldwide Sales Leadership

More exciting news from Synthesio! We are proud to announce the expansion of our Worldwide sales team with the hiring of Chris Halvorsen as VP of Sales for North and Latin America.

In his new role, Chris will be responsible for the strategic direction and implementation of all sales activities in North and Latin America, including planning, organizing, staffing and training.

With over 20 years of sales experience for technology-based startups, Chris joins Synthesio from Pontiflex where was the Chief Sales Officer. In this role, he built the sales organization from scratch to a team of 15 that grew revenues from zero to over $50 million during his 6-year tenure. Prior to Pontiflex, Chris was VP Partner Marketing at Orbitz where he led a new team from zero to $35 million in revenue in 4 years.

This hire comes amidst a period of tremendous growth and accolades for Synthesio. In addition to closing a $20 million round of funding in March, the hiring of Leah Pope, VP of Global Marketing, Dan McKinnon as VP of Sales, UK and the signing of several global clients, Synthesio also earned the highest score of all Enterprise Listening Platforms in the recent Forrester Wave™ Report, helping to reinforce the company’s place as a leader in the social intelligence industry.

Synthesio in the News: Leading the Way to Actionable Insights

alleywatch-big1

After last week’s major announcement that Synthesio has secured $20 Million in funding from leading European private equity firm, Idinvest Partners, Synthesio continues to make headlines.

Check out this new feature story by AlleyWatch, outlining how Synthesio has become an Enterprise Social Listening leader with innovative new features, global capabilities and award-winning top quality data: Synthesio Leads the Way to Actionable Insights

“Big data.  For businesses seeking to learn about the general sentiment around their brands, the success of a marketing strategy or to gain customer feedback, there’s a plethora of data available on the Web on forums, blogs, mainstream media and social media.  But sifting through the millions of social discussions happening online can be a daunting task.  Even when companies are able to collect all this data, the real concern is how to make sense of it.  One company, Synthesio, a global social intelligence company with offices in New York, London, Singapore and France, is helping organizations turn that big data into analytics and actionable insights that fuel business intelligence, at scale.”

Read the full article here.

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Synthesio Secures $20 Million Investment from Idinvest Partners

synt2Exciting news from Synthesio! We’re pleased to announce Synthesio has secured $20 Million in funding from leading European private equity firm, Idinvest Partners.

This investment will be used for continued innovation, research and product development, as well as expansion and development of the global team located in offices in New York, London, Paris, and Singapore.

The $20 million investment follows a year of growth and accolades for Synthesio that includes:

  • Earning the highest scores of all Enterprise Listening Platforms in the The Forrester Wave™: Enterprise Listening Platforms, Q1 2014 report for our advanced data processing capabilities, user-friendly dashboards, and strong integration and partnership plans

  • Identified as one of the top choices for companies looking to monitor and analyze social media on a global scale in Gartner’s Who’s Who in Social Media Analytics

  • Named in the Future Fifty programme as one of the 50 most promising tech companies operating in the UK & as one of the 100 most innovative, high growth ventures in the UK by the SVC2UK Top 100 Club

  • Being named in the Deloitte Technology Fast 500 EMEA, which recognizes the 500 fastest growing tech companies in EMEA

  • 100% growth in clients and revenue in the last year and a strategic partnership with IBM Connections.

Synthesio’s global presence and focus on international markets was a significant draw for us. Like Criteo and Talend, who are also leaders in their fields, Synthesio is a company that we are thrilled to be working with and a part of what they do next,” said Matthieu Baret, Partner, Idinvest Partners.

 

Hub Forum 2013: The Future of Social Business Predicted

logo-HubForumSynthesio recently had the opportunity to interview speakers and participants at Hub Forum Paris 2013- THE meeting place for the best current experts – French and foreign – to exchange with the various practitioners and to review their communications strategy related to the real influence of their company in the social media sphere.

The Managing Director of the Synthesio Paris office, Thomas Le Gac, spoke in Panel e-reputation about the tremendous benefits of social media monitoring across the enterprise.

In this video interview recorded last October at Hub Forum 2013, Synthesio asked several Social Media experts from industry leading companies for their opinion on the future of social business, and their own social media and digital fueled projects and ideas for 2014.

Synthesio Named a Leader in The Forrester Wave Enterprise Listening Platforms Report

Forrester

We’re excited to announce that Synthesio has recently been named a Leader in The Forrester Wave™: Enterprise Listening Platforms, Q1 2014 report.

 

The report which analyzed The 11 Providers That Matter Most And How They Stack Up, named Synthesio as a leader, including the highest score for current offering and strategy.

 

Forrester Research, Inc., named Synthesio among Leaders cited for their advanced data processing capabilities, user-friendly dashboards, and strong integration and partnership plans.

 

According to Forrester, “European-based listening solution Synthesio was a leader in this study due to its superior global data coverage, automated analysis built from human coding, and functional dashboard. Synthesio has a strong road map that focuses on cooperative and connected sources of consumer feedback data. Well-satisfied customer references score the vendor highly for its flexibility and the frequency with which it recommends new approaches.

 

The report concludes that, “In the past, buyers selected tools based on the mix of data sources that they provided. Today, buyers need tools that provide more stakeholders with access to listening data. They seek tools that are easy to use, require little training, have many user role options, and have flexible reporting features so that they can expand use within their companies.”

 

The role and importance of social listening and engagement is rapidly increasing and it’s imperative that the technology and service offerings keep up with the growing demand for deeper, yet understandable data.

Let Synthesio prove the importance of social listening for your enterprise.  Contact us today for a demo, and see social intelligence in action.

This Week in Social Media – The Friday Rundown

happy-friday-bd-1024x1024Welcome to our Friday Social Media Rundown, rounding up the top stories in social media for the week, to keep you up to speed on the latest in industry trends and social media news.

Here are the week’s greatest hits, fails and headlines in social media.

 

Facebook Launches Trending Topics via Social Media Today

After adopting hashtags, Facebook will soon be rolling out the Trending Topics feature.

In the coming two weeks, the update will roll out to selected countries like US, UK, India, Canada & Australia; followed by launch in other countries and a launch on the mobile app.

Twitter Redesigns Desktop Homepage to Match Its Mobile Apps via Social Barrel

Twitter has redesigned its desktop homepage in a bid to match the look and feel of its mobile app versions.

 

The Olympics’ Social Media Secret Weapon via Mashable

The 2012 Olympic Games were accurately described by many as the world’s “first social Games” for the unprecedented ways in which digital communication connected athletes, media and fans. For the International Olympic Committee (IOC) this meant promoting the Games online played out more or less like you’d expect, primarily happening on Facebook and Twitter.

Facebook and Twitter are still in, of course; that’s where most Olympics fans from around the world hang out online. But to reach Russian fans in the Games’ host country, the IOC is relying on something entirely different: a social network called Vkontakte, or VK for short

Twitter ads can now be targeted based on email, user IDs via zdnet

Digital marketers can now use their companies’ CRM databases for creating tailored audiences on Twitter.

Advertisers bringing their campaigns to Twitter can hone in on their audiences through knowledge of items as simple as email addresses and user IDs.

Snapchat apologizes for jump in spam via CNET

Fresh from the bad buzz over its recent security snafu, the site is now trying to grapple with a bump in spam. In a blog posted Monday, Team Snapchat said that some members complained of an increase in Snap spam this past weekend. The tech folks at the company are trying to resolve the problem, according to the blog.

Yandex Adds Facebook Posts And Big Data To Its Search Results In Russia, Other Home Markets via TechCrunch

Yandex and Facebook had a notable run-in last year when a team of developers from the Russian search giant created a social search app called Wonder, which Facebook promptly blocked, leading to it shutting down. But in reality the two sides have been working together since 2010, and today comes the latest chapter in the collaboration. Yandex is launching a social search feature that will serve Yandex visitors related, real-time public posts from Facebook alongside other search results. Yandex, which accounts for around 60% of all searches in Russia, will also use Facebook firehose data to help provide more relevant results.

Synthesio Integrates Social Listening And Engagement Platform Into IBM Connections via Adotas

Synthesio has struck a major partnership with IBM that integrates their award-winning social media monitoring and engagement software into IBM Connections.

Did we miss anything this week? Let us know in the comments!

Synthesio Integrates its Social Listening and Engagement Platform into IBM Connections

This post was originally published by Adotas - Jan 10, 2014

Synthesio-IBM_150ADOTAS – Synthesio has partnered with IBM, integrating their award-winning social media monitoring and engagement software into IBM Connections.

Synthesio’s new integration takes IBM Connections social software to the next, competitive level with the ability to monitor all online networks for important posts about every selected aspect of a brand, capture and route them automatically to the key people in relevant departments (customer service, marketing, product development, HR, PR, etc.), along with the ability to engage with the poster in real-time without ever having to log into or out of Connections.

Here are a few key ways Synthesio’s partnership with IBM will help users simply and efficiently deliver real business results across the enterprise:

  • Users not only have access to actionable social media data in real-time, but the power to act on it.
  • Integration with IBM Connections enables users to leverage social media data directly from their existing Connections workflow.
  • By simply clicking on the Connections Share button, users can easily collaborate with team members by pushing posts to colleagues for follow up in IBM Connections – all from right within the IBM Connections Platform
  • Users can save time by giving influencers the attention they deserve in real-time – without memorizing another login, without learning any new software, and without interrupting their workflow. All within the IBM Connections platform.

This Week in Social Media – The Friday Rundown

happy-friday-bd-1024x1024In our Friday Roundup up we summarize the top stories in social media for the week, to keep you up to speed on the latest in industry trends and social media news.

From the funny social media response to the White House’s recent Obamacare tweet, to the social media marketing web frenzy surrounding the LeWeb 13 Paris – it has certainly been an exciting week in the social sphere.

Here are the week’s greatest hits, fails and top headlines in social media.

 

Twitter Buckles Under Pressure, Lets You Block Users Again via Mashable

Twitter reversed its stance on blocking a second time Thursday night, reverting to the original policy in the face of what it admitted was tremendous opposition on the service.

 

White House tweet + Photoshop = Obamacare jokes via Washington Post

Yesterday, The White House tweeted this image:

Within minutes came the parodies — both from opponents of Obamacare and random jokesters. Here’s an example from Senator Ted Cruz – check out the full story for more hilarious spoofs on the White House tweet.


The U.K. Prime Minister Went on Weibo and All Anyone Cared About Was When Sherlock Will Be Back via TIME

When UK Prime Minister David Cameron came on the Chinese social media site Sina Weibo for a public question and answer session, commenters had a lot of questions. Some were political, some personal, and others were about … Benedict Cumberbatch.

Instagram to let users send photos, videos directly to followers via Global Post

Instagram has added a new feature that lets users share photos and videos with up to 15 people rather than everyone who follows them on the popular Facebook-owned photo-sharing app.
Called Instagram Direct, the feature is available for Apple and Android phones, and users can choose up to 15 people who follow them on Instagram to share photos or videos.

The Top Social Media Insights Around LeWeb ’13 Paris – Post Game Report via Synthesio

LeWeb’13 Paris has come to an end, but with over 75, 500 LeWeb mentions on social media over the past few days, it has definitely left its mark on the digital community of Paris and beyond.

Synthesio’s Live Social Media Dashboard tracked all social media conversations surrounding LeWeb ’13 Paris; revealing engaging insights around the global reach of the event in our Twitter Heat Map, the hour-by-hour timeline of the evolution of LeWeb buzz, the hottest topics, and the top speakers andinfluencers driving the conversations.

Did we miss anything? Let us know in the comments! Happy Friday!