Synthesio, Global Social Media Monitoring

The online gaming market has certainly come up against their share of challenges: the growing number of gaming sites competing for players, industry regulations, regulated environments, and more. For online gaming companies like Bodog, these hurdles present a powerful opportunity to set themselves apart as industry leaders, in a competitive market.

Bodog is never shy of embracing new concepts that break the mould and set them apart from the competition their approach to social media is now different. As ever, Bodog is looking to adopt a totally different strategy from those falling over themselves to provide a social gaming product.

Bodog’s Asian Social media Director, Ysobel Hamidjojo, explains: “The key component at the heart of any social media strategy is listening and with Synthesio as our partner-of-choice we can do just that so we provide the content and interaction our customers actually want. Guessing doesn’t work and like any part of a business if you’re not providing what the customer wants – you are not doing your job, why should social media be any different?”

The online gaming market is moving at a rapid pace – the amount of sites that host online games are growing at lightning speed, and increasingly more players are coming up online looking for the best online gaming platform. Without the right technology – it’s impossible to stay on top of it all. Bodog uses social listening to identify the top sites, and reach out to eager new players to introduce them to the Bodog platform.

Bodog has baked customer support into its listening strategy – by listening to customer support issues and responding in real time, they are able to deliver outstanding customer service, and build long lasting relationships with their customers and community.

A big thanks to all the publications that have joined us in sharing our exciting news!

Wall Street Journal, adotas, Marketing Interactive , M&M Global, CalvinAyre.com, The Sacramento Bee, Sys-Con Media, 6wlns.com, SiouxLandNews.com, Central Coast News, News Channel 10, KATV, ABC6, The Business Journals, Fox42 News,  KSFY abc, Database Marketing & London: The News

We’re pleased to announce the launch of a truly groundbreaking new feature today – The Synthesio Report Builder.

Report Builder will now be seamlessly built-into the Synthesio Global Listening Platform, letting you collect data in 190+ countries & 50+ languages, and now – automatically build your PowerPoint analysis reports directly within the platform – dramatically faster and easier than ever before.

At Synthesio we believe in providing the best social listening experience – the widest global coverage, coupled with best-in-class data quality and the most powerful yet simple platform around. Providing clients with simple valuable insights without the headaches for truly Happy Listening!

Report Builder is the next step to help clients create top quality reports in a fraction of the time. A bleeding-edge listening innovation that you won’t find anywhere else.

Here are a few highlights:

- Easily create advanced reports containing everything you’d expect in a quality report – advanced visuals, qualitative analysis summaries, etc.

- Choose from Synthesio’s wide array of widgets and charts: Influencers, brand trends, industry trends, sentiment analysis, topic volume timelines, competitive analysis, and more.

- Simply click to choose your visuals for each slide directly within the listening platform, type in your analysis, and export. Reports may be exported directly to PDF, or to PPT and further fine-tuned with your color-schemes, branding, etc.

- Ongoing reports are created instantly. Ideal for periodic weekly, monthly, or quarterly reports. The latest data is dynamically updated within each slide of your report. Just click update and export directly to your PPT or PDF.

- Maintain consistently high quality – Managers dramatically save time as well. Just review once and done…subsequent reports are cloned with updated numbers…less room for error and no need for cumbersome reviews…

Would you like a sneak peek of the Report Builder in action? Contact us for a demo!

Happy Listening!

2013 is off to a terrific start for Synthesio. We have some exciting news to share – join us as we celebrate the following accomplishments and growth, as we further cement our position as a global social listening and engagement leader.

- Synthesio reported in 2012 a 100% increase in global consolidated growth

- As we continue to drive our global listening & engagement innovations, more brands than ever have been taking notice. We’ve grown rapidly to now work with many of the world’s leading Fortune 500 Brands across all continents.

- We’ve further expanded our global presence with new offices in Singapore and Austin.

- We also expanded our listening capabilities to a best-in-class 190+ countries & 50+ languages!

Special thanks to our employees, customers and partners—you all made this possible!

Loic Moisand

CEO and Co-founder

@LoicMo

At the same time as immersing ourselves in China Listening Month and SXSW, and getting thousands of views for our infographics on Mashable (thanks, Mashable!) Synthesio’s data has been used by journalists across the web on a big variety of topics in the past two months.

If you’ve ever wondered about the effectiveness of social media monitoring to help track, manage and benchmark Crises, online reputation, product launches and other big news, then read on!

In February, our monitoring showed that the Burger King Twitter account hack was actually ‘good’ news for BK, which gained 30,000 new Twitter followers in one day. Our stats were picked up by many publications, including The Wall, The Drum, Real Business and AdRants.

As we moved into March, the hot news story in the UK and across Western Europe was the discovery of horsemeat in the ‘beef’ products sold in many supermarkets, and in IKEA’s iconic meatballs. The UK’s leading Retail magazine – The Grocer, The Times and Marketing Week all ran with our data which showed that the real losers in the scandal were Tesco and IKEA, whose online reputations plummeted in line with their food sales.

A brighter note was struck a week later, when Samsung launched the S4. Our monitoring showed the launch was a huge global success, with our statistics being used by many publications including The Telegraph and Mobile Entertainment.

The excitement and positivity generated by the S4 launch was in marked contrast to the rather muted response to the Facebook Phone launch, which generated less than a sixth of the buzz of the S4. Our global monitoring data showing this ‘meh’ reaction from the online community was picked up by many sites including Digital Spy, New Media Knowledge and Silobreaker.

Two big UK based political stories have also played out in the news in the last few weeks – the UK Budget, and the death of former British Prime Minister, Margaret Thatcher, which made huge waves across the world and generated unprecedented levels of emotion – both good and bad. In fact, we’ve never seen an online footprint like it for a news story! The New York Times, The Independent and the Belfast Telegraph all included our sentiment analysis stats in their coverage of early reactions to the news.

Behind the scenes, our UK team also ran an interesting experiment around the Grand National – one of the UK’s highest profile horse races – to see whether we could use social media monitoring to predict the winner. By comparing the odds offered by bookies with the Social Reputation Score generated for each horse via our dashboards, we were able to identify the top six horses we felt were worth a punt on, out of the field of forty. How did we do? Well, we picked three out of the top five runners – Teaforthree, Oscar Time and Rare Bob – but failed to predict the win by 66-1 outsider Auroras Encore. However, we’re pretty excited by the results … and guess what we’ll be doing prior to next month’s Kentucky Derby!

If you’re interested in gaining access to the dashboards created to generate the data for any of the stories mentioned above, then let us know !

We are delighted to announce the opening of our new office in Singapore!

Since 2006, Synthesio has grown to become a leading force in global social media monitoring, working with well over 100 of the world’s leading brands and agencies across 100+ countries, so we’re delighted to add Singapore to our roster of offices which now include New York, London, Paris, Austin and Singapore.

Photo Credit: jjcb

The new office is in Liat Towers at the heart of Singapore, stretching Synthesio’s global presence to Asia Pacific.

“Developing our presence in Singapore is a key part of our international development strategy that began in 2006 and has significantly grown year over year since founding. We are excited to continue our growth across the globe, and provide a dedicated resource close to home for our Asia Pacific clients.” says Synthesio Co-Founder and CEO, Loic Moisand.

The company has been heralded as an international leader in the industry on account of its vast global capabilities – including:

- Fully customizable self-serve tools with the highly sought-after ability to collect data in 50+ languages from 100+ countries

- Dynamic in-tool translation features

- A rapidly growing list of auto-sentiment languages including Chinese, Japanese, Russian, Portuguese, Spanish, and many more.

- Additional human analysis services in 30+ languages for clients who opt for the extra help.

The Singapore launch illustrates Synthesio’s continued success to cement its role as leader in the global social listening space, as well as the rising need for international companies to monitor their reputation across borders within various languages and countries. More than ever, brands are realizing the need to integrate listening as part of their marketing and PR strategies in order to have a comprehensive scope of the global conversations happening across the social web around their brands.

About Synthesio

Synthesio is a global social media monitoring, analysis and engagement company helping the world’s leading brands and agencies to listen to, understand and engage with consumers worldwide. By delivering social media data of the highest quality within 100+ countries & 50+ languages, brands receive crucial intelligence & insights into their market’s opinions, wants and needs. Driving positive business change, and building stronger relationships with consumers since 2006.

We are pleased to announce the latest addition to our team, Kevin Farley, who joins our U.S. offices as Senior Account Manager.

A new office in Austin, Texas

Synthesio now has offices in New York, London, Paris and Austin monitoring for clients such as Toyota, Sanofi, Microsoft, and L’Oréal in multiple languages and countries.

Photo Credit: KnowPhotos

“Developing our presence in Austin is a part of our international development strategy that began in 2006 and has significantly grown since 2010. We are very excited to continue our growth in the U.S. With the local universities  producing thousands of young entrepreneurs a year, along with SXSW, the largest emerging technology event globally, Austin is a hot spot for dynamic new developments in the social and digital space.”  says Synthesio CEO, Loic Moisand.

Kevin Farley, Synthesio’s newest Senior Account Manager

Having recently worked at another leading Social Media Monitoring company, Kevin has a wealth of experience in the social listening space. With 10 years in corporate solution based sales experience and demonstrated success working in both established publicly traded companies as well as early stage startups, we’re happy to have him join the U.S. team during this exciting time, as Synthesio continues to cement its status as the new leader in global social media monitoring.

A quick note from Kevin: “I am very excited to be to joining the U.S. team at Synthesio. We have a great opportunity in front us as the market continues to mature. Social has quickly been recognized by all brands – companies are not only seeking out smart technologies, but they’re also eager to have a partner alongside that technology.  This is what appealed to me the most about Synthesio- they take the partnership piece of the equation seriously.

Join us in congratulating Kevin on his new role with Synthesio!  You can reach him on Linkedin and Twitter

There will be some more exciting updates on our global expansion in the very near future…from Austin to Asia…stay tuned!

About Synthesio

Synthesio is a global social media monitoring, analysis and engagement company helping the world’s leading brands and agencies to listen to, understand and engage with consumers worldwide. By delivering social media data of the highest quality within 100+ countries & 50+ languages, brands receive crucial intelligence & insights into their market’s opinions, wants and needs. Driving positive business change, and building stronger relationships with consumers since 2006.

We’re honored and excited to announce that after a rigorous, widespread listening evaluation, Santa Claus and his team have chosen Synthesio to lead their global listening in preparation for the 2012 Holiday season.

We all look forward to the day when Santa comes to town each year, but with over 1.6 Billion homes to visit globally in only one night, it’s no surprise that Santa and his elves have opted for a little help this year. Especially considering the potential Social Media crisis that could spark if Santa were to fail his monumental mission…think of the children!

At Synthesio, we thrive on a good global listening challenge, working every day on exciting projects within 100+ countries & 50+ languages…so we decided to jump in and help out the jolly ol’ guy.

So we’ve turned on the Twitter Firehose, tuned into the top social sites, and listened (for the past month) to the world talk about their plans, hopes and complaints as the Holidays approach, all with the noble goal of helping Santa and Co. to better understand the top trends per country, items on people’s wish-lists, and we even pointed out a naughty person or two.

Santa’s been nice and has allowed us to share a piece of his global reputation report with the world, including the U.S., UK, France and China, so we’ve summed it up nicely in a fun infographic for your reading pleasure. Check it out below.

From all of us here at Synthesio, we wish you all a very Happy Holiday and a wonderful 2013!

* Our Holiday Infographic was recently featured in the SocialTimes via the lovely @Maoneill – check it out here – thanks Megan!

Click the image below to view it in full size

We are pleased to announce the latest addition to our team, Julie Meredith, who joins our NYC offices as Marketing Manager.

Julie will work within the U.S. Marketing team to further strengthen Synthesio’s online presence and thought leadership within the Americas and beyond.

“Having recently worked at another leading Social Media Monitoring company, Julie has great experience in Community Building/Management, Marketing Strategy, and content creation. We’re happy to have her join the U.S. team during this exciting time, as Synthesio continues to cement its status as the new leader in global social media monitoring.” Says Ben Farkas, U.S. Managing Director

A quick note from Julie: “Social media has changed every aspect of our lives – including the way we do business. It’s shifted the balance of power from the brand to the customer, and given consumers a public platform to air their grievances, advocate brands and seek customer service and advice. Social media monitoring allows brands to gain actionable insight from these conversations to build stronger relationships with their customers and drive positive business change. Synthesio strives to reflect those same goals in the way we engage with our own community by serving as thought leaders and providing our customers with social media best practices to help them succeed. I’m beyond excited to have the opportunity to work for such a forward-thinking, innovative company with international expertise, and a strong team of exceptionally talented people across the globe.”

Reach out and say hi! You can reach Julie on Linkedin and Twitter.

About Synthesio

Synthesio is a global social media monitoring, analysis and engagement company helping the world’s leading brands and agencies to listen to, understand and engage with consumers worldwide. By delivering social media data of the highest quality within 100+ countries & 50+ languages, brands receive crucial intelligence & insights into their market’s opinions, wants and needs. Driving positive business change, and building stronger relationships with consumers since 2006.

At Synthesio UK, we consider our male contingent, hailing from the Sales, Operations, R&D and Marketing teams, to be comprised of real men.

Real men akin to Bud Light’s Real Men Of Genius, Old Spice’s Man Your Man Could Smell Like, or Don Draper.

However, in this year’s month of Movember, we felt the need to prove this manliness to ourselves, each other, and the female members of our office, by each attempting to grow the mark of true manliness – The Moustache. This may be a huge folly, but when it inevitably fails, hopefully we’ll have done a good thing for charity.

Here is a little collage of our testosterone-fuelled protagonists on the eve of Movember last week.

A progress photo for this week is currently unnecessary.

Movember has been running since 2003 and started in Melbourne, Australia, in an effort to “change the face of men’s health” by promoting awareness of prostate and testicular cancer. Since its inception, it has raised £184 million and has attracted 1.9 million participants.

Please help us support this cause, and help the little hairs on our top lips bloom, by donating money at Synthesio’s page here.

We’re delighted to announce that we have just been recognised as the best social media monitoring provider for data quality in WebLiquid’s 2012 Social Media Monitoring Tool Buyer’s Guide.

WebLiquid is a forward-thinking communications agency that publishes a well-respected annual buyer’s guide to social media monitoring tools. A comprehensive review of the best enterprise-level social media monitoring tools on the market, it aims to helps companies on both client and agency sides decide on the best offering for them, from a selection of the top 5 providers – whittled down from an initial pool of close to 60 vendors. We were chosen for the top 5 alongside Radian6, Brandwatch, Alterian SM2 and Mutual Mind.

In order for companies to get the most value out of social media monitoring, it is essential that the data they receive is of the highest quality. In this second edition of the Buyer’s Guide, there is a recognition that social media data quality is now paramount as awareness has become widespread, the technology progresses and the social media monitoring market begins to mature. The guide also evaluates Query Setup, Ease of Use, and User Experience.

WebLiquid’s initial analysis of our DIY offering is that it is “an extremely flexible tool all around” and in a Data Quality comparison with the other vendors, our tool returned the highest number of mentions, together with the highest overall percentage of clean data (95%) and the lowest percentage of spam mentions (just one piece of spam snuck through), irrelevant mentions and duplicates. They even go as far as to say “Synthesio’s data quality is exquisite”!

We’ll close on a quote from WebLiquid’s in-depth evaluation of our offering: “…It’s clear that Synthesio’s DIY tool is the perfect candidate for those users who like to have full control over the entire Word of Mouth monitoring process.”

Once again, we’d like to thank WebLiquid for their tireless work in analysing our crowded and fast-moving market and providing a valuable unbiased service for those seeking their next listening tool.

To download the report, please click here.