The online gaming market has certainly come up against their share of challenges: the growing number of gaming sites competing for players, industry regulations, regulated environments, and more. For online gaming companies like Bodog, these hurdles present a powerful opportunity to set themselves apart as industry leaders, in a competitive market.
Bodog is never shy of embracing new concepts that break the mould and set them apart from the competition their approach to social media is now different. As ever, Bodog is looking to adopt a totally different strategy from those falling over themselves to provide a social gaming product.
Bodog’s Asian Social media Director, Ysobel Hamidjojo, explains: “The key component at the heart of any social media strategy is listening and with Synthesio as our partner-of-choice we can do just that so we provide the content and interaction our customers actually want. Guessing doesn’t work and like any part of a business if you’re not providing what the customer wants – you are not doing your job, why should social media be any different?”
The online gaming market is moving at a rapid pace – the amount of sites that host online games are growing at lightning speed, and increasingly more players are coming up online looking for the best online gaming platform. Without the right technology – it’s impossible to stay on top of it all. Bodog uses social listening to identify the top sites, and reach out to eager new players to introduce them to the Bodog platform.
Bodog has baked customer support into its listening strategy – by listening to customer support issues and responding in real time, they are able to deliver outstanding customer service, and build long lasting relationships with their customers and community.
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