After initial fundraising made with ESSEC Ventures in 2006 and secondly, with Lior in 2007, Synthesio has raised 1.5M€ with Entrepreneur Venture. This investment is part of a first round of capital investments. The deal, coordinated by PAX Corporate Finance, has received strong interest from financial investors.

Founded in 2006, Synthesio provides SaaS solutions for Social Media Monitoring and Social CRM. The solutions, available in 30 languages and designed for large companies, include:

• Monitoring online brand reputation (blogs, Twitter, Facebook, news sites, etc.)
• Human Analysis of verbatim comments published by users and identification of trends
• Engagement with consumers, influencers and prospects through social media

“In five years, Synthesio has established itself as a major player in Social Media Monitoring in Europe. In 2011, we continued to innovate by creating Unity, a platform for real-time engagement, online community management and customer service on the social web. Today, the arrival of Entrepreneur Venture constitutes an essential step in positioning our products internationally”, stated Loic Moisand, co-founder of Synthesio.

Since its creation, the company has experienced rapid growth, and currently has offices in France, the United Kingdom and the United States. Today, Synthesio has nearly forty employees and collaborates with brands such as Nissan, Microsoft, Accor Hotels and Orange Telecom. The company plans on continuing to increase its headcount to enhance its sales, marketing and R&D departments in 2011 and 2012.

“Entrepreneur Venture is the right choice of institutional partner for us; they are an ambitious investment fund with a solid understanding of the operational issues of fast-growing companies such as Synthesio. Their financial support and international expertise will allow us to rapidly position our business into strategic markets, “said Thibault Hanin, co-founder of Synthesio.

—-

About Entrepreneur Venture
Founded in 2000, Entrepreneur Venture is a financial institution, approved by the AMF, specialised in unlisted companies, and owned and operated by entrepreneurs. Entrepreneur Venture Capital has invested in 70 SMEs in 16 French regions. It manages two venture capital funds and 15 institutional local fund investments. It is now the leader of FIP ISF with over € 145 million raised to date.

About PAX Corporate Finance
Founded in 2003, PAX Corporate Finance is a specialist in fundraising and matchmaking enterprises. The firm combines, in an original approach, financial expertise with a vast knowledge of its clients’ businesses. Its areas of focus are computing, media, telecommunications, energy, medical technologies, healthcare, retail, luxury. The company has fifteen professionals based in Paris and a network of expanded international partners present on the main global economic zones.

—
Press Contact – Entrepreneur Venture
Agence Cap&Cime
Annabelle Ledoux – tel. +33 (0) 1 55 35 07 72 – aledoux (at) capetcime (dot) fr

Press Contact – Synthesio
Sara Portell – tel. +33 (0) 1 44 77 89 10 – Sara (at) synthesio (dot) com

Loic Moisand, Synthesio CEO will be one of the entrepreneurs joining the Wall Street Journal event in Paris on the 15th September at Microsoft’s Paris offices.

Ben Rooney (@benjrooney on Twitter), technology editor at The Wall Street Journal Europe is embarking on a grand tour of 10 leading European tech cities to hear about new business ventures and to find the most innovative cities in Europe and their latest technologies. The event opens its doors to European entrepreneurs, start-up, angels and VCs to talk to The Wall Street Journal Europe and to all their readers. Click here for more information

Nissan has chosen Synthesio to manage their global monitoring needs, and will be working together to receive ongoing web listening with human analysis in various languages for 28 countries across Europe, the Middle East, and India. Services to be provided include customized monitoring dashboards with detailed geographic breakdowns, top influential websites & individuals, periodic qualitative insight reports, and more.

Synthesio’s goal with this project is to utilize their unique customized monitoring and research services to provide Nissan with high-quality social intelligence about its consumers, markets, and competitors worldwide, to better understand the brand’s strengths and weaknesses, improve marketing communications, and help give them an edge on the competition.

On the decision to work with Synthesio, David Parkinson, Digital Engagement Manager, Nissan AMIE stated, “We went through a very extensive vendor selection process, and were impressed with Synthesio’s sentiment approach (human plus technology) and the breadth of their offering – both in terms of global coverage, and the fact that they could offer listening and analysis through an easy to use query tool. Their engagement platform also gives us more options as we mature. We’re committed to using social and digital intelligence to improve the experience we offer our customers through our brand. The quality of the insights Synthesio has provided us with so far is excellent, and their service ethic makes them easy to partner with and work alongside.”

The automotive industry is far from new territory for Synthesio, having worked with the likes of Toyota, Volvo, Peugeot, and Honda on various projects, and we’re certain that leveraging this expertise will truly be a great asset for Nissan.

The Synthesio team is thrilled to collaborate with Nissan, and are looking forward to providing valuable insight to help elevate their brand to the next level.

So it seemed fitting that we kicked off our week-long celebrations with a move to our new offices. Loic Moisand, CEO and Co-Founder says -

“We’ve worked hard to provide innovative quality services for our clients, and it’s exciting to be able to reward our team by expanding into our new offices in Paris!”

So next time you happen to be in Paris, we welcome you to stop by and pay us a visit! You’ll find us at 8/10 rue Villédo.

This celebration also means 5 years of a steadily growing R&D team who, thanks to their passion and know-how, have developed cutting-edge technologies. After creating global reputation monitoring dashboards used by over 200 clients, we launched in May 2011 our revolutionary engagement platform: Unity. Our latest innovation, Unity is a Social Media Engagement platform which has been developed for customer service, marketing and community management teams to help bring their work to the next level.

But this is only the beginning of our adventure, so let’s meet soon online for more information, more infographics and more white papers!

Listen, Analyze, and Engage

Now that we have custom solutions in place for business intelligence, crisis monitoring, influencer identification, campaign measurement, and online reputation monitoring, we have now developed the third essential part of Listen, Analyze, and Engage :

Unity : An Enterprise Engagement Platform

Watch the video below for a complete explanation.

Unity is the solution for an enterprise-wide social strategy. An entirely customized platform, Unity allows you to track conversations around your brand via Synthesio’s listening technology, engage, and coordinate multiple teams seamlessly. Unity offers:

• Social Management
• Real Time Routing
• Full Tracking Capabilities
• Collaboration and Permission Levels

Get in touch with us, and let us know how we can help you engage with your customers online.

November 19, 2010

Business Challenge

At the beginning of Orange’s partnership with Synthesio, Orange noted that clients were searching for answers and couldn’t find satisfactory responses, and Orange’s FAQ wasn’t as easy to use as they had thought.
Discover the complete Orange case study on Synthesio’s blog

Solution

In order to overcome the multi-faceted problems faced by Orange, Synthesio listened to analyzed online conversations for more than a year, identifying 5 of the most influential forums for the company, their major contributors, and client expectations. Synthesio’s analysts monitor, filter, organize, and analyze each conversation for sentiment (positive, negative, or neutral) to allow for actionable insights.

Results

The results obtained by Synthesio have allowed Orange to develop a new digital strategy for online communication that is focused around their consumers. They have already seen an ROI of “several million euros” since the implementation of Synthesio’s monitoring and analytical servies, and expect to see more soon. Orange has also used Synthesio to spot competitors’ offers that their customers wanted, like the Orange Open calling plan, and respond to customer concerns before they became a major problem.

Discover the complete Orange case study on Synthesio’s blog

Forrester Groundswell Awards

Since 2007, Forrester Research has awarded prizes for the best uses of social technologies for either business or organizational goals. Based upon the principles presented in the Forrester Research books Groundswell: Winning In A World Transformed By Social Technologies (Harvard Business Press, 2008) and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Press, 2010), the Forrester Groundswell Awards honored recipients in an international B2C division for the first time this year.

About Synthesio

Synthesio is an innovative company specialized in international online monitoring and multilingual analysis. Founded in Paris in 2006, the company has since expanded to London and New York. Synthesio is at the forefront of qualitative analyses of social media, emphasizing the importance of a combination of powerful technology and in-depth human analysis. Clients include Pfizer, Toyota, Sanofi, Nissan, Ubisoft and L’Oréal and partners with top agencies including Razorfish, Zenith Optimedia, and Publicis.

Orange

Orange is one of the world’s leading telecommunications operators. With almost 131 million customers, the Orange brand covers internet, television and mobile services in the majority of countries where the Group operates. At June 30, 2010, the Group had a total customer base of 182 million customers in 32 countries. These include 123.1 million mobile customers and 13.2 million broadband internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number three provider of broadband internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

]]> http://synthesio.com/corporate/2010/events/synthesio-named-a-winner-in-international-listening-b2c/feed/ 2 http://synthesio.com/corporate/2010/synthesio-news/monitoring-social-media-is-coming-to-paris-december-10/ http://synthesio.com/corporate/2010/synthesio-news/monitoring-social-media-is-coming-to-paris-december-10/#comments Fri, 12 Nov 2010 05:05:19 +0000 Sara For those of you that were unable to make it to New York and won’t be able to make it to London on November 22, Monitoring Social Media is going to Paris on December 10 !

The day-long event will touch some of the same topics as in London and  New York, including :

• Social Media Monitoring Tools and Services
• Brand and Reputation Management
• Sentiment Detection and Analysis
• Data Quality and Filtering
• Identifying and Connecting with Influencers
• Beyond Listening: Measurement and ROI
• The Future of Social Media Monitoring
• Case studies and Best Practice

Among the speakers will be : Loïc Le Meur, the founder of Seesmic and LeWeb ; Sandrine Plasseraud, General Director for  We are Social France ; Nicolas Saintagne, Corporate & Brand Intelligence Director at Spotter ; and Synthesio of course ! (we’re sponsoring )

Get your tickets here before they run out, and if you are planning on going, let us know on Twitter or by email to get the Synthesio coupon code.

You can already join in on some of the conversations surrounding the events by joining the LinkedIn group dedicated to these events, or follow along throughout the day with the Twitter hashtag  #MSM10.

Thank you again to Influence People for organizing Monitoring Social Media. We hope to see you there !

#MSM10 buzzed on Twitter throughout the day

This past Thursday, we counted over 1,500 mentions of MSM10 on Twitter, with multiple attendees live-blogging the event and posting videos and pictures as well.

Chris Kieff live-blogged the sessions from:

Katie Delahaye Payne, on engagement and analysis:

“Measuring engagement is not about justifying your budget.  It’s not about measuring computers, it’s about measuring people and people are messy.”

“Content Analysis – really must be done by humans today and for the near future.  The mistaken pieces of  information picked up by the automatic system are numerous to go without being cleaned.  Any keyword set will produce erroneous results.”

Loic Moisand, on matching measurement with your brand’s personality:

“No more focus groups [are needed] anymore. Using social media you can gather the answers you need without asking the specific question, therefore alerting your competitors.”

“Boring brands” can become interesting. Compare the Meerkat is an example of a brand that made car insurance entertaining :

Corey Hartlen, on listening:

“How are you listening?

Why are you listening?

What can we learn with the listening we’ve done.  How do we turn it into actionable intelligence?”

Giles Palmer, on using Social Media marketing to drive traffic:

“If you start with a broad search, you then improve the searches and narrow down.  Distribute these reports to the organization and let people know that the data can’t be used to compare historically.  The important thing is to communicate the current state of the info.   Eventually lock the data down and don’t make any more changes unless its imperative to do so.”

All followed by a panel on using monitoring to Benchmark & Measure ROI

You can catch up on the afternoon sessions here, as well, including presentations from Chase McMichael of Infinigraph, Jodee Rich of PeopleBrowser, Seth Grimes on sentiment analysis, and a panel on the future of social media monitoring during which Loic le Meur said he “sees the future of social media monitoring becoming the main source for leads in sales.”

Other blog posts and live-blogs by :

• Kevin Haughwout
• We are Social (with a discount for tickets for the conference in London inside)

Don’t forget to sign up for the events in London (November 22nd) and Paris (December 10)