Synthesio, Global Social Media Monitoring

November 19, 2010 – As a 2010 entrant for the Forrester Groundswell Awards, Synthesio has been named a winner in the Listening category for the International Business-to-Consumer (B2C) division during the latest Forrester Marketing & Strategy EMEA Conference November 18 and 19 in London, for its recent work with Orange Telecom. This prize awards 4 years of research and development in monitoring and analyzing information published on the social web.

Business Challenge

At the beginning of Orange’s partnership with Synthesio, Orange noted that clients were searching for answers and couldn’t find satisfactory responses, and Orange’s FAQ wasn’t as easy to use as they had thought.
Discover the complete Orange case study on Synthesio’s blog

Solution

In order to overcome the multi-faceted problems faced by Orange, Synthesio listened to analyzed online conversations for more than a year, identifying 5 of the most influential forums for the company, their major contributors, and client expectations. Synthesio’s analysts monitor, filter, organize, and analyze each conversation for sentiment (positive, negative, or neutral) to allow for actionable insights.

Results

The results obtained by Synthesio have allowed Orange to develop a new digital strategy for online communication that is focused around their consumers. They have already seen an ROI of “several million euros” since the implementation of Synthesio’s monitoring and analytical servies, and expect to see more soon. Orange has also used Synthesio to spot competitors’ offers that their customers wanted, like the Orange Open calling plan, and respond to customer concerns before they became a major problem.

Discover the complete Orange case study on Synthesio’s blog

Forrester Groundswell Awards

Since 2007, Forrester Research has awarded prizes for the best uses of social technologies for either business or organizational goals. Based upon the principles presented in the Forrester Research books Groundswell: Winning In A World Transformed By Social Technologies (Harvard Business Press, 2008) and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Press, 2010), the Forrester Groundswell Awards honored recipients in an international B2C division for the first time this year.

About Synthesio

Synthesio is an innovative company specialized in international online monitoring and multilingual analysis. Founded in Paris in 2006, the company has since expanded to London and New York. Synthesio is at the forefront of qualitative analyses of social media, emphasizing the importance of a combination of powerful technology and in-depth human analysis. Clients include Pfizer, Toyota, Sanofi, Nissan, Ubisoft and L’Oréal and partners with top agencies including Razorfish, Zenith Optimedia, and Publicis.

Orange

Orange is one of the world’s leading telecommunications operators. With almost 131 million customers, the Orange brand covers internet, television and mobile services in the majority of countries where the Group operates. At June 30, 2010, the Group had a total customer base of 182 million customers in 32 countries. These include 123.1 million mobile customers and 13.2 million broadband internet (ADSL) customers worldwide. Orange is the number three mobile operator and the number three provider of broadband internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.

For those of you that were unable to make it to New York and won’t be able to make it to London on November 22, Monitoring Social Media is going to Paris on December 10 !

The day-long event will touch some of the same topics as in London and  New York, including :

• Social Media Monitoring Tools and Services
• Brand and Reputation Management
• Sentiment Detection and Analysis
• Data Quality and Filtering
• Identifying and Connecting with Influencers
• Beyond Listening: Measurement and ROI
• The Future of Social Media Monitoring
• Case studies and Best Practice

Among the speakers will be : Loïc Le Meur, the founder of Seesmic and LeWeb ; Sandrine Plasseraud, General Director for  We are Social France ; Nicolas Saintagne, Corporate & Brand Intelligence Director at Spotter ; and Synthesio of course ! (we’re sponsoring )

Get your tickets here before they run out, and if you are planning on going, let us know on Twitter or by email to get the Synthesio coupon code.

You can already join in on some of the conversations surrounding the events by joining the LinkedIn group dedicated to these events, or follow along throughout the day with the Twitter hashtag  #MSM10.

Thank you again to Influence People for organizing Monitoring Social Media. We hope to see you there !

Thanks to everyone that was able to attend the Monitoring Social Media Conference in New York City November 4, 2010.

#MSM10 buzzed on Twitter throughout the day

This past Thursday, we counted over 1,500 mentions of MSM10 on Twitter, with multiple attendees live-blogging the event and posting videos and pictures as well.

Chris Kieff live-blogged the sessions from:

Katie Delahaye Payne, on engagement and analysis:

“Measuring engagement is not about justifying your budget.  It’s not about measuring computers, it’s about measuring people and people are messy.”

“Content Analysis – really must be done by humans today and for the near future.  The mistaken pieces of  information picked up by the automatic system are numerous to go without being cleaned.  Any keyword set will produce erroneous results.”

Loic Moisand, on matching measurement with your brand’s personality:

“No more focus groups [are needed] anymore. Using social media you can gather the answers you need without asking the specific question, therefore alerting your competitors.”

“Boring brands” can become interesting. Compare the Meerkat is an example of a brand that made car insurance entertaining :

Corey Hartlen, on listening:

“How are you listening?

Why are you listening?

What can we learn with the listening we’ve done.  How do we turn it into actionable intelligence?”

Giles Palmer, on using Social Media marketing to drive traffic:

“If you start with a broad search, you then improve the searches and narrow down.  Distribute these reports to the organization and let people know that the data can’t be used to compare historically.  The important thing is to communicate the current state of the info.   Eventually lock the data down and don’t make any more changes unless its imperative to do so.”

All followed by a panel on using monitoring to Benchmark & Measure ROI

You can catch up on the afternoon sessions here, as well, including presentations from Chase McMichael of Infinigraph, Jodee Rich of PeopleBrowser, Seth Grimes on sentiment analysis, and a panel on the future of social media monitoring during which Loic le Meur said he “sees the future of social media monitoring becoming the main source for leads in sales.”

Other blog posts and live-blogs by :

• Kevin Haughwout
• We are Social (with a discount for tickets for the conference in London inside)

Don’t forget to sign up for the events in London (November 22nd) and Paris (December 10)

It’s time to get your tickets if you haven’t yet for the Monitoring Social Media Conference in London November 22nd! Synthesio is co-sponsoring the event that will include presentations, case studies, Q & A sessions and panel discussions.

After Monitoring Social Media events in Boston, San Francisco, and New York, it’s time to come back to London.

Early bird tickets are still available but will run out soon !

Topics we will cover include:

• Social Media Monitoring Tools and Services
• Brand and Reputation Management
• Sentiment Detection and Analysis
• Data Quality and Filtering
• Identifying and Connecting with Influencers
• Beyond Listening: Measurement and ROI
• The Future of Social Media Monitoring
• Case studies and Best Practice

Presenters will include 15 social media marketing and monitoring specialists with highlights on case studies such as :

• Vodafone: A Social Media Engagement Case Study
• Social Media Monitoring for Small Business
• Using Social Media to Improve Customer Experience
• Using Social Media Monitoring to Crowd-source Product Feedback
• How to Monitor and Measure Social Media ROI

You can also follow the event on Twitter with the hashtag #MSM10 and by joining the Monitoring Social Media LinkedIn Group to get in on the discussion before, during, and after.

A special thanks to the Influence People for putting this event in London together.

We are thrilled to be heading to New York City soon for the Monitoring and Measuring Social Media Conference #MSM10, hosted by Influence People.

Formal presentations will include case studies, Q & A sessions and panel discussions. There will also be an Exhibition Area including many of the leading social media monitoring and measurement tools and services.

Topics to be covered include :

• Social Media Monitoring Tools and Services
• Brand and Reputation Management
• Sentiment Detection and Analysis
• Data Quality and Filtering
• Identifying and Connecting with Influencers
• Beyond Listening: Measurement and ROI
• The Future of Social Media Monitoring
• Case studies and Best Practices

Full details including who can benefit from attending, speakers, specific topics and ticket availability are available on Monitoring Social Media 2010 New York.

Use the hashtag #MSM10 to follow this event on Twitter, and find us @Synthesio

Experienced Marketing and Communications Expert to Focus on Expanding Synthesio’s Presence in the UK

Synthesio, a European-based international web monitoring and research company, has just announced Catriona Oldershaw as its UK Director, effective immediately. Ms. Oldershaw brings to Synthesio 15 years of experience in the marketing and communications sectors and will be in charge of UK relationships.

Synthesio CEO and Co-Founder Loic Moisand said, “Catriona has a strong background in developing new business within digital marketing agencies. I’m confident Catriona will hit the ground running and bring a strong knowledge of the UK market to best serve Synthesio’s ambitious goals”.

Catriona Oldershaw has a track record of working in the Technology and B2B sectors. She has previously held senior account management and marketing roles at Buckingham Design Associates, Metia, AvantGo, and Telecom Mobile in New Zealand.

Social media is becoming increasingly important for brands as they realise the risks and potential of engaging with consumers online, and the necessity of knowing what consumers are saying about them. Synthesio allows international brands and agencies to monitor their online reputations, what people are saying about their brands and why, as well as to discover influential sites and people. Originally from New Zealand, Catriona Oldershaw is expected to be a fitting addition to the international team.

For additional information contact:

Michelle Chmielewski

michelle@synthesio.com

About Synthesio

Synthesio (www.synthesio.com) is a web monitoring and research company that monitors online conversations in 30 languages and over 120 countries for international brands and agencies. Founded in 2006, they deliver high-end solutions with real-time dashboards and in-depth reports. With their proprietary technology plus a team of international native knowledge experts, the combine technology and human analysis for a comprehensive understanding of companies’ online reputations.

Social media monitoring is a field that is rapidly expanding as different tools enter the space. According to Forrester Research, “social media is the fastest-growing segment in the interactive marketing category” (AdAge).

And we’d have to say that we agree! A number of our clients started with free or do-it-yourself tools to monitor their online reputation, but soon realized that they wanted to dig deeper into information on the web, including forums, mainstream media, social networking sites, and sites in multiple countries and languages.

As a result we’ve recently doubled our offices in Paris and are excited to give you a glimpse of what they look like :

Monitoring social media in style

But what is monitoring social media without a little fun?

We couldn’t say no to a foosball table to join the Wii in our Synthesio game room

If you haven’t yet visited Synthesio and are looking for multilingual social and mainstream web monitoring, get in touch, or send us a message on Twitter to see how we can help.

We are continually working with more native analysts in foreign languages to help you monitor your international brand’s online reputation.

Thanks for stopping by and talk to you soon !

As explained by our community manager above, all of our major widgets have been updated to include advanced settings:

• including period selection
• graph type selection
• new country selection
• one-click print button

As usual, these updates apply to Synthesio’s widgets in all languages, wether they be English, French, German, etc.

Also, we’re happy to announce that wall posts and comments from Facebook pages and groups will now also go directly into the Verbatim tab on your dashboards along with a thumbnail of related media. As Nestlé most recently showed us, your online reputation can be greatly impacted by what your customers are saying about you on Facebook. Social networks should be an integrated part of your marketing and communications strategies and therefore part of your listening.

Finally, you now have the ability to filter verbatim by influence using an easy-to-use interface : drag and drop the slider to the desired level of influence to immediatly update the list of verbatim. This will allow you to look at only the articles with that level of influence on up. Also, the level of influence for each individual post is also displayed in the top right-hand corner:

Check out the video for other updates!

Best,

Michelle @Synthesio

Synthesio has had an international focus since its inception in 2006, initially monitoring in 5 languages and steadily growing its expertise to 30 languages, including Chinese and Russian. Faced with increasing demand from the US and the UK, it was time for us to welcome someone new to the team to help us have a physical presence in these countries. That someone is Trey Pennington.

Trey is not just an expert in social media but also a marketing pro, blog talk radio host, a well-known speaker, and an all-around great person.  He will be spending the next week in Paris at the Synthesio headquarters to learn the ropes and how we tailor our solutions to each individual client or partner.

We have several agency partners in the US and UK and are continually searching to expand our reach, offering customized services to professionals that need top-quality monitoring data and reports in order to be successful in their social media strategies.

International social media monitoring is a complex task, but we use a combination of human analysis and proprietary technology to provide the most complete reports possible. Human analysis is the only way to extract necessary information from online conversations that give our clients and partners a roadmap for where to go next.

Get in touch with Trey by email : trey@synthesio.com, Twitter, Facebook, or via his blog or any other means he has listed