26 Feb 13 |
Category: Events
Last week, Social Media Week celebrated its fifth birthday and marked this milestone with a unifying global theme that represents the connectedness and openness of the collaborative, digital world. The theme, Open & Connected, will serve as a framework for the thousands of individuals and organizations around the world to draw inspiration from and utilize to develop their own original ideas, content and discussions as part of Social Media Week events over the next 12 months.
Reflective of this global theme, people gathered at over 500 events in 10 cities worldwide to collaborate, learn and share ideas on the seemingly endless possibilities and opportunities in social media.
We monitored Twitter buzz for all Social Media Week locations for the entire duration of the event, in order to capture the tremendous web frenzy of SMW conversations that has taken the twitterverse by storm. We’ve put together an engaging infographic to provide you with insights into the overall reach of the event, trending topics, and of course, our list of top influencers driving the conversations. As always, congratulations to the top influencers on our list; it was a close race between some big names!
Enjoy our Social Media Week infographic below.

February 26th, 2013 at 6:30 pm
Great jobs!
February 26th, 2013 at 9:38 pm
Thank you for adding me as an influencer of the SMW Hamburg. Unfortunately, my twitter name is wrong. It would be right: @ideentraeger:twitter. Thank you!
February 26th, 2013 at 10:32 pm
Thank
February 26th, 2013 at 10:33 pm
What an honor to be mentioned amongst such great people – Thank you. @MiaLyngeA:twitter
February 27th, 2013 at 1:05 am
Wow — what a great event, and what great participation by all. Thank you for including me in your analysis! Can’t wait for the next SMW!
February 27th, 2013 at 1:13 am
Top Influencer Who makes more tweets?
February 27th, 2013 at 2:06 pm
Agreed, this has nothing to do with influence. Also, most tweets used event specific hashtags, and do not appear to be included in this.
February 28th, 2013 at 7:35 pm
What is the business problem for BI with regards to Social Media?
March 1st, 2013 at 5:09 pm
Hi Adrián, this ranking system is not based on the number of tweets alone, but rather a combination of our proprietary SynthesioRank influence ranking system and the number of on-topic tweets – giving us ‘relevant influence’ for the event, as mentioned at the bottom of our infographic, Here’s some more info on our SyntesioRank influence ranking system
http://synthesio.com/corporate/en/resources/synthesiorank-influence-ranking/
March 1st, 2013 at 5:15 pm
Hi there,
Thanks for your comment. Actually, we built in-depth queries collecting all hashtag-related comments as well as mentions of the location-specific events, while removing non-relevant mentions to make sure we have the most relevant on-topic data. Here’s a little more info on our SynthesioRank influence ranking system for you to check out: http://synthesio.com/corporate/en/tag/ranking/
Let me know if you have any more questions!
- Julie Meredith
Marketing Manager – North America
julie@synthesio.com
March 1st, 2013 at 5:28 pm
Thanks Dave, great job!
Agreed – we can’t wait for the next SMW either
Julie Meredith
March 1st, 2013 at 5:29 pm
You’re welcome! Thanks for your comment, Mia
Julie Meredith