05 Mar 13 |
Category: International online monitoring
Synthesio Celebrates March – China Listening Month
In the spirit of February’s festivities around Chinese New Year, we’ve decided to carry on the celebrations into March and dedicate the entire month to exploring the state of social media in China in 2013, the tremendous advancements in social media generated by our friends in the East, and the inherent value this represents to the world’s leading brands through listening.
So today, we officially declare March – China Social Media Listening Month!
March will be jam-packed with compelling and fun posts around everything to do with Chinese social media, including an informative white paper on the current state of social media in China, as well as a close look at some of the top social media sites in the most populous country in the world.
We’ll be sharing an exciting infographic on the most influential global celebrities, and reveal how popular they are in the eyes of the Chinese market. *Spoiler alert*…Chinese social media users are surprisingly keen on a certain NBA player for the Miami Heat.
And to top it all off, we’ll be hosting a fascinating webinar with Nate Elliott from Forrester Research to discuss best practices for social media listening in Asia.
To help get you all excited for China Listening Month, here’s a quick teaser sneak peek from our White Paper (coming later this month) - Breaking Down the Great Firewall of China - check out some key insights below, and be sure to check back often throughout March for our next posts!
Did you know?
So let’s get the month started with some good conversation. How do you feel about the state of social media in China? Does your brand listen and engage with this market? Post your thoughts below and Happy China Listening Month everyone!