Be Prepared, Compliant And In-The-Know With Your Financial Social Media

By Julie | 

19 Sep 14 | 

Category: Events

smac-event-bannerYesterday Synthesio proudly sponsored, exhibited and had our CEO speak at theFinancial Technologies Forum’s SMAC conference in New York about social media and compliance in the financial services industry. It was an educational and exciting day with many topics being discussed, ranging from the role social media is now playing in fraud cases to training new employees to use social media correctly to how to use social media to help build your firm to what to look for in social media in the future, and everything in between.

The overall theme of the conference was compliance and how important it is to make sure that you are taking the appropriate steps to make sure you are not violating any securities laws with your firm’s social media postings, and to take it one step further, audience members were even warned that it is crucial that they have software that will allow them to prove that they are being compliant if they are audited. However, despite this main overall theme, one topic that kept coming up in almost every session was how social media is providing financial service agents, advisors and sales people a way to understand their clients and prospects in a way that they never could before.

For advisors, it can be posts about having a new baby, buying a new house, getting engaged or any other major life changes that let them know when they need to reach out to their clients and prospects to help these people in their potential times of needs. For financial sales people, getting a qualified lead on social media has a personal touch through mutual connections combined with the information you can easily get about these individuals provides incredible ROI through time saved trying to gain the trust and understanding of a prospect.


One of the best ways for the financial services industry to be able to use social media in this information-gleaning way is to take advantage of the ability to use social listening. As the Chairperson of the SMAC conference, Sheryl Brown of Ash Brokerage, said in the “Apps, Likes, and Tweets: Social Media for Your Firm” panel, “I wish I could do more social listening to understand what is being said and to know what’s out there.” She went on to explain that social listening is the only way to really understand clients, prospects, the industry and the economic climate in a way that would help financial services firms grow and gain the insight needed to succeed.

Social listening platforms like Synthesio have been helping out our clients in this industry for many years, providing them with this type of information and have seen first-hand how having access to this data has helped our clients grow and succeed. We agree with Sheryl’s assessment, and look forward to continuing to working in this exciting industry and helping financial services industries gain all of the information they need.

Want to learn more about creating an effective and compliant social strategy for your financial services brand? Check out our ebook, Banking on Social Listening: 10 Steps to a Successful Social Strategy


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The Social Shake-Up Post Game Report

By Julie | 

17 Sep 14 | 

Category: Events

Shake-Up-Event-BannerSocial Media Today’s Social Shake-Up in Atlanta has come to an end, but with over 11,900 mentions on social media over the past few days, it definitely left its mark on the digital community of Atlanta and beyond.

At Synthesio, we eagerly jump on the opportunity to track global conversations around an event of this magnitude, and with such a web frenzy surrounding Social Shake-Up, we decided to take a sip from our Twitter Firehose and track all Twitter conversations surrounding the event. Here are some engaging insights into the overall reach of the event, trending topics and our final list of top influencers driving the conversations.

Total Mentions

Over 11,900

Most Popular Topics


Top 10 Influencers



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Design Matters Most For Apple Watch

By Leah Pope | 

10 Sep 14 | 

Category: Events, Online Reputation

As you know by now, yesterday Apple debuted their initial entrance into the increasingly popular wearables and Internet of Things industry with the Apple Watch. With Apple releasing an entirely new product, we decided to take a look at what aspects of the Apple Watch people were discussing most on social media and mainstream online websites leading up to, during and after the launch.

What we found through our global Social Intelligence platform was quite interesting. The design of the Apple Watch was the primary focus of global online conversations, with 40% of users predicting what the device will look like before the launch, and 47.6% of people discussing the design after the launch.


What really stood out to us was that the phrases that were associated with the conversations included “luxury” and “fashion designers.” Consumers were clearly very impressed with this high-end device from Apple, both technologically and aesthetically. The second largest focus of global online conversations changed before and after the launch.

Leading up to the launch, the potential price of the Apple Watch (33% of online conversations), was what people cared about next. However, on the day of the launch (including during and after its debut), the functionality of the device became the second-most discussed topic (37.4% of online conversations). While functionality was the second-most important aspect of the Apple Watch after the launch, it was the third-most discussed topic before anyone saw what the device could do, with only 27% of conversations speculating on its features.

Once people found out that Apple Watch would cost $350, the price fell to a distant third-place, garnering only 15.1% of the online conversations.

Data after Apple Watch Launch-01 (1)

While it is always interesting to see how these numbers change over time, it is also very intriguing to see how the percentages vary in different geographic regions. For example:

North America Europe Asia & South Pacific Region
Design 44.6% 50.3% 51.3%
Functions 39.3% 35.8% 34.2%
Cost 16.1% 13.9% 14.4%

Synthesio’s software monitors and evaluates online conversations across social media platforms, review sites, forums, blogs and the comment sections of newspapers, in 50 languages and 200 countries.


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Vote for our SXSW panel – Synthesio

By Julie | 

29 Aug 14 | 

Category: Events

sxsw15-vote-bannerThe SXSW 2015 PanelPicker is now live and it’s up to you to vote for your favorite panels to ensure that they are selected for the year’s biggest Interactive conference, held in Austin, Texas.

One of the coolest and most interactive things about SXSW, is the opportunity for you to choose which submitted panels get accepted. SXSW uses their Panel Picker tool to allow the public to choose which panels get accepted. You simply need to create an account (it’s FREE!) and then you can vote by giving the panel a “thumbs up”.

Vote for Synthesio!

We would truly appreciate a thumbs up vote for our Social Intelligence fueled panel submissions,”Move Beyond Social Listening to Insights” and  “Is your word of mouth working for or against you?”

Move beyond Social Listening to insights

Information, reviews, complaints and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.

This is why it’s crucial to use social media listening and measurement applications to monitor, analyze and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.

In this panel, we’ll talk about taking the next steps from listening to actionable insights.

Questions Answered

- How do you turn social data into insights?

- How do you align KPIs across departments and channels?

- How do you streamline company-wide collaboration?

- How do you fine-tune your business goals and strategies?

- How do you scale social across your company and systems?


Leah Pope Synthesio & TBD

Vote Now!

Is your word of mouth working for or against you?

Word of mouth marketing has always been a powerful force and every strategic marketer knows that customers are more influenced by fellow customers than they are by vendors. Now, in the social age, influencers have a louder and more powerful voice than ever before. With any luck, these influencers can be powerful allies for your brand, but what if you can take the luck out with strategic social marketing efforts? This session will cover how to find your key influencers (and detractors), how to strategically reach out, build relationships, ignite the passion of your fans and identify key success points to measure your progress.

Questions Answered

- Who are my social influencers and how do I find them?

- Is it wrong to incentivize my influencers to speak positively towards my brand?

- How do I track my influencer marketing program in terms my CEO cares about?

- How do I reach out to my social influencers?

- Do I need an enterprise budget to run a successful influencer marketing campaigns?


Loic Moisand Synthesio

Vote Now!


The PanelPicker will be open for voting until Friday, Sept. 5 and anyone can vote, regardless of whether you are going to attend the conference or not.

Thanks for your help and support!

- The Synthesio Team



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5 Tips From the Top Fashion Brands on Social Media

By Julie | 

26 Aug 14 | 

Category: Uncategorized

fashionLast year, social media marketing agency, Room24, put together a list of the top 50 Fashion brands on social media. Their list was ranked according to the total number of fans on Facebook and Twitter. We dug a little deeper to find out how the top five Fashion brands’s have been leveraging social media to generate such massive online communities around their brands.

Here are a few effective strategies from the top fashion brands on social media:

Develop an Effective, Timely Content Marketing Strategy – Converse

Converse has a dynamic and spontaneous content strategy that includes posts about products and content that sparks conversation about relevant topics of the day. A couple years ago,  they posted a design-your-own shoe contest inspired by the Double Rainbow guy, just as his youtube video was going viral . Converse have a flexible and timely content marketing strategy – which results in providing relevant, engaging content to their community, and keeping the conversation going.


Launch Engaging Social Media Campaigns – Victoria’s Secret

Victoria’s Secret is consistently implementing creative social media campaigns that effectively generate huge social buzz and engagement around their brand. For their spring break social media campaign, #pinktruck, they visited college campuses around the US. VSPink tweeted where they were going each day with the hashtag #pinktruck, and the local students could respond to the tweet with which campus they would like the truck to visit – and the campus with the most tweets would be next on the itinerary. When they arrived to each campus, VSPink stuffed dogs were hidden around the campus, and those who found them won a prize, while those who checked- in to the truck via foursquare received some spring break swag.


“Post A Pick-Up Line” was another unique social media campaign from Victoria’s Secret. In this clever Valentine’s Day campaign, fans could send a flirty note to their Facebook friends with “lines inspired by our new Pick-Up Panty Collection.” The pick- up lines were short, humorous and cheeky — perfect for sharing on social media.

Post Rich Imagery – Zara

Zara posts official brand content pretty infrequently -however, they focus more on sharing rich images of their latest collections, especially on Pinterest. They rarely engage on their social channels, but instead let the clothes do the talking. They’ve somehow built a huge online community around their brand (almost 19,000 fans across their social channels) with a very passive approach to social media – in addition to Zara’s own social media accounts, there are numerous blogs dedicated to Zara fashions.


Provide Real-Time Customer Service – Levi Strauss

Levi Strauss is an incredibly engaging brand on social media, especially Twitter. On top of consistently replying to pretty much every mention on Twitter, they go above and beyond. They provide excellent customer service in real-time, in a warm, casual and fun tone – a nice consistent extension of their brand image. Levi’s has an enthusiastic engaging social presence, and it’s not hard to see how they are one of the top five brands on social media.


Provide a Top of the Line Interactive Experience – Burberry

Burberry have been regarded as one of the most forward-thinking luxury brands in the world for years now, and they certainly live up to this image by bringing their community a top of the line social media/interactive experience. For example, they unveiled thier 2012 collection  to their online community on Twitter and Instagram right before it hit the runway. The show was also livestreamed on Burberry’s YouTube channel.



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Selfridges Chooses Synthesio to Enhance Customer Experience

By Julie | 

05 Aug 14 | 

Category: Synthesio news, Uncategorized

selfridges-logoWe’re excited to announce an exciting new addition to our growing roster of global enterprise level clients.  Leading retail brand, Selfridges, recently chose Synthesio to be their global social listening and engagement solution for improving customer relations and gathering valuable consumer insights.

Using Synthesio’s platform, Selfridges will be able to analyze customer comments online on a global basis, including key Asian social networks like Sina Weibo. This will enable Selfridges’ marketing and customer service teams to respond efficiently to customer queries, engage with customers and analyze their online and offline experiences with Selfridges.

The agreement with Selfridges follows Synthesio securing a similar brief with Virgin Atlantic last month.

Claire Higgins, Head of Digital Marketing at Selfridges, said: “We are continually striving to provide the best possible service to our customers. By using Synthesio’s platform we will be able to provide even better care online and gain valuable insights that will help us better understand the online and offline experiences of our customers.”

Learn more about how the Retail industry is harnessing the power of social listening to achieve tangible business results in our latest eBook.


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Synthesio’s Summer 2014 Product Release

By Julie | 

29 Jul 14 | 

Category: Synthesio news

Happy Summer! We’re excited to announce our July product launch with new and improved features, making the Synthesio platform faster, more dynamic, and even easier to use.

Here are the highlights of our Summer 2014 product release. Drum roll please…

Visual Query Builder

Visual Query Builder is a brand new approach to building social searches. With a completely rebuilt interface that’s cleaner and more intuitive, and the ability to live-preview your results, it’s easier than ever to construct complex queries tailored to your business needs.

vqb on imac

Twitter Demographics

Our platform can now display statistics on the demographics of Twitter users on a dashboard or topic level. We analyze the profiles of those commenting so you can view the types of Twitter users influencing your topics and gain a better understanding of your audience, including number of users per gender, quantity of users in each age range, users’ topics of interest based on Twitter bios and languages spoken by users.

twitter demographics

Favorite Filters

Each user can now save filters and revisit them at any time. This is live on Listening, Collaboration, and Engagement dashboards, as well as on our Data Management console.


With every release we aim to make social marketing just that much easier and more powerful for our customers! We’ve also made some additional upgrades to the platform. Contact us today to learn more or request a demo.


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Virgin Atlantic Chooses Synthesio for Global Social Listening and Engagement

By Julie | 

18 Jun 14 | 

Category: Synthesio news

virginWe’re proud to announce an exciting new addition to our growing roster of global enterprise level clients. Virgin Atlantic chose Synthesio to be their one-stop global social listening and engagement solution.

Using Synthesio’s platform, Virgin Atlantic will be able to better understand the customer experience via analysis of customer comments across the web. Virgin will be able to quickly take action on the insights gained and respond in real-time to customers requiring support on platforms such as Twitter and Facebook.

Kyle Thorne, Social Relations Manager for Virgin Atlantic, said: “Synthesio’s ability to offer us both listening and engagement within one intuitive tool was very appealing. Putting our customers at the heart of everything we do, treating people as individuals, and forging stronger connections with people who love our brand, is core to our success. When it comes to the social web, the Synthesio platform enables us to do this at scale.”

“We want to continue to improve our understanding of all aspects of the customer experience and to use customers as a source of innovation and inspiration. Social intelligence delivers fresh insights and real-time opportunities to build stronger relationships.”

Interested in learning more? Check out digital travel blog, Travolution’s story on our exciting news here.

Learn more about how the travel industry is harnessing the power of social listening to achieve tangible business results by checking out our resources below:

5 Steps to Creating a Social Listening Strategy for the Airline Industry (eBook)

5 Steps to Creating a Social Media Strategy for the Airline Industry (On-Demand Webinar) Creating a Community around their Brand with Social Listening (Case Study)


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Global Social Media Monitoring Leader Expands Worldwide Sales Leadership

By Julie | 

02 May 14 | 

Category: Synthesio news

More exciting news from Synthesio! We are proud to announce the expansion of our Worldwide sales team with the hiring of Chris Halvorsen as VP of Sales for North and Latin America.

In his new role, Chris will be responsible for the strategic direction and implementation of all sales activities in North and Latin America, including planning, organizing, staffing and training.

With over 20 years of sales experience for technology-based startups, Chris joins Synthesio from Pontiflex where was the Chief Sales Officer. In this role, he built the sales organization from scratch to a team of 15 that grew revenues from zero to over $50 million during his 6-year tenure. Prior to Pontiflex, Chris was VP Partner Marketing at Orbitz where he led a new team from zero to $35 million in revenue in 4 years.

This hire comes amidst a period of tremendous growth and accolades for Synthesio. In addition to closing a $20 million round of funding in March, the hiring of Leah Pope, VP of Global Marketing, Dan McKinnon as VP of Sales, UK and the signing of several global clients, Synthesio also earned the highest score of all Enterprise Listening Platforms in the recent Forrester Wave™ Report, helping to reinforce the company’s place as a leader in the social intelligence industry.


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5 Ways for the Retail Industry to Harness the Power of Social Listening

By Julie | 

01 May 14 | 

Category: Uncategorized

Social media has shifted the power to consumers and given them a platform for their voices to be heard – in real-time. Not only has social media created this opportunity for consumers to voice their complaints and concerns around products and brands – it has also created an environment of transparency, and Retailers and Manufacturers must work harder than ever before to manage their reputation and find new and innovative ways to harness the power of social media to connect with their consumer base.

To gain a competitive edge, the Retail industry needs to listen and analyze these conversations about their brands, their products and industry –  to make better decisions about their merchandise, stores, service and promotions – and develop and nurture long-lasting relationships with their consumers and community.

Understand the Retail Social Landscape

Listen to social media to find out where your community “lives”. Do your customers and prospects engage on twitter, blogs, forums or mainstream news? What keywords do they use the most? Maybe they’re discussing “coupons”, “malls”, “stores”, “retail” or “shopping”.

A listening platform will help you seek out these conversations to give you a firm understanding of who your community is, and where they are – this information will be key when you’re ready to engage.

One of the world’s leading luxury watch manufacturers used the Synthesio dashboard to discover the bulk of conversations about which expensive watch to buy, were taking place not on fashion or luxury goods sites, but on automotive forums – particularly those relating to Formula 1 Racing. The luxury watch brand used this insight to connect with their customers by sharing a passion for fast cars through sponsoring Formula 1 events.

Gain Insight Into your Consumer Base

By effectively listening to social media you can find out your consumer’s preferences, behavior, perceptions about your brand, and trends in products and shopping. Monitoring and analyzing social media sentiment can help you fully understand the market reaction to product launches, and help you track and measure the success of your promotional campaigns. By geo-targeting your search, you can focus on what’s important in that region, analyze the effects of your marketing campaign in specific areas, or seek out new potential consumers to engage with.

Synthesio worked with a leading skincare manufacturer to provide ongoing monitoring of verbatim relating to their new foundation. Through social listening, they discovered that consumers loved the product however, said it made their faces a little too shiny. The brand took action with an early launch of a new product in the pipeline – an oil-free version of the cream.

Provide Shoppers with Real-Time Customer Service

Retail shoppers expect exceptional customer service offline and online – and if they don’t get, they’ll tweet about it. By listening for these conversations and helping in real-time – you will turn a negative situation into a winning customer experience, and develop strong, lifelong relationships with your consumers – some will even become active advocates for your Retail brand throughout the social space and beyond.

Kohl’s is one of the most proactive retail brands on social media, reaching out to customers via Facebook, Twitter and incorporating social media for product reviews and shopping assistance into the Kohl’s website for easy sharing.

The Walmart twitter team is also proactive, thanking consumers, inquiring about customer issues with care, and requesting further feedback.

Keep Tabs on the Competition

Monitor your competitor’s social media channels and see what their strengths and where they fall short.  Are they engaging with their community? Are they responding to customer complaints? Or maybe they’ve developed some new innovative social campaigns, and now you need to up the ante.

Track your Retail Brand’s Reputation

Your monitoring solution should also track and analyze all conversations and sentiment around your company and industry across multiple social media channels. By implementing a monitoring tool into your listening strategy, and knowing what topics to listen to, you will help your brand catch and address any issues before they escalate.

And depending on the global reach of your retail brand, it may be important to consider investing in a tool that provides vast global coverage and language capabilities. For example, if you have a consumer base in China, you’re missing out on a wide range of opportunities (or issues)  if you’re not paying attention to the Chinese sites, like Renren, Sina Weibo and Tencent Weibo.


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