17 Apr 15 |
Yesterday, the leaders of five Westminster opposition parties participated in the second heated debate of the UK General Election Campaign. Even though David Cameron (Conservative Party) and Nick Clegg (Liberal Democrats) decided not to take part in the debate, as soon as Ed Miliband (Labour Party), Nigel Farage (UKPI), Nicola Sturgeon (SNP), Leanne Wood (Plaid Cymru) and Natalie Bennet (Green Party) appeared on TV and started pitching to the British Audience, hundreds of thousands of people took to Twitter to engage around the BBC Challengers Debate.
We decided to monitor and analyse Twitter’s reaction to the BBC TV Debate. We looked at which leaders were generating the most buzz, as well as what people were tweeting about and how they felt about the leaders. Check out our findings below:
Share of Voice – breakdown of mentions around each leader
Word Cloud – Most popular topics around BBC TV Debate
The fact that David Cameron and Nick Clegg didn’t participate in the TV debate doesn’t mean people were not tweeting and commenting about them as well….
Sentiment breakdown related to David Cameron after the BBC TV Debate
Examples of Tweets
Most impressive performance from Cameron & Clegg in a good while #debate2015
In 2 weeks’ time there will also be a BBC Question Time special where Cameron, Clegg and Miliband will answer questions from the audience. This event will be happening just a week before the actual polling day, so we are expecting an intense affair….on social media, too!