02 Mar 15 |
Category: B2B Social Media, B2C Social Media, Events, Marketing 2.0, Social media monitoring best practices
Last week, seven cities around the world celebrated the tremendous social, cultural and economic impact of social media as Social Media Week marks it’s seventh year of operation, with a unifying global theme that explored openness in a connected and collaborative world.
Social Media Week is a truly worldwide event with a local presence and global reach across six continents, including Europe, North America, South America, Australia, Africa and Asia. At Synthesio, we eagerly jump on the opportunity to track the global conversations around an event of this magnitude with such a web frenzy surrounding it, so we decided to track all social media conversations surrounding Social Media Week 2015, to provide you with engaging insights into the overall worldwide reach of the event, trending topics and finally, our list of top influencers driving the conversations.
What would you guess are the top 3 languages tweeting and posting about Social Media Week? If you guessed English, Spanish and Danish, you’d be right.
Over 47,000 overall mentions!
- Including almost 46,000 in New York alone
- 60% of all mentions came from women, with the remaining 40% coming from men
- 99% of mentions came from Twitter. Facebook accounted for only 0.25% of all mentions
Top SMW Global Influencers
Top Trending SMW Topics
#SMW15 Twitter Takeaways
24 Feb 15 |
The Marketo Summit Japan event was recently concluded with a blast where 1,200 professionals from various industries gathered to hear from the Marketing Automation leader in Tokyo on February 17, 2015. Marketo Japan began its full scale development within the Japanese market in March 2014 following a strong demand for marketing automation solutions. This event also marks Synthesio’s first and official step into the Japanese market where Synthesio participated as an event sponsor.
Key executives from Marketo including Yasutaka Fukuda, Phil Fernandez, and Sanjay Dholakia shared best practices in Engagement Marketing and guest speaker Don E. Schultz from Northwestern University provided thought leadership on better engagement with consumers using one-to-one marketing.
With a continuous growing demand for marketing automation, Marketo aims to further stimulate this trend that exists due to a service gap where companies try hard to fulfill consumers’ needs but end up overloading consumers with information. When consumers are overloaded with information, companies find themselves helpless in the quest to send optimized marketing content since consumers are tuning out and marketers need to find innovative ways to reach out and convert consumers into true brand advocates.
It is important to communicate with customers and personalize the interaction with every single customer to provide them with exactly what they are looking for. This begins with listening to how customers behave on platforms and responding in the most appropriate manner possible. It is important to pick up conversations where they were left and provide customers with what they are looking for.
Crafting marketing campaigns for long-term dialogues with customers is enabled by Marketo’s marketing automation solutions and Synthesio believes our participation in this event will be pivotal in gaining traction within the Japanese market.
23 Feb 15 |
With more than 440,000 mentions, the Oscars once again took social media by storm. Of course, we couldn’t pass up the opportunity to track the buzz around an event with such a huge global web frenzy surrounding it. Every year social data companies get busy monitoring the buzz around the nominees leading up to the red carpet event in an attempt to predict who will actually be taking home an Oscar, but in reality, it is not up to the internet who wins or loses. We decided to take a different approach this year, and look at what which topics in relation to the Academy Awards are most popular, and in fact we found that the majority of the conversations (67.4%) revolved around the show in general, while only 11.2% were about the actual films.
It is not surprising that there is a lot of buzz around the event of the Oscars in general; but what is interesting is how little of the conversation revolves around the movies themselves. From our research, it’s clear that what people want to see and what people are talking about are the Oscars parties, the fashion and musical numbers more than anything else.
This kind of information is incredibly helpful for brands when creating effective real-time content marketing strategies, as the Academy Awards is one of the biggest nights for social media, with viewers live tweeting and commenting on everything they’re watching on the TV, including commercials.
Check out the most discussed topics surrounding the 2015 Oscars:
Take a look at some more of our findings below:
- Women were having 58% of all conversations, while men had only 42%
- 23.2% of the conversations revolving around Neil Patrick Harris were positive, 3.8% were negative and 73.1% were neutral
- The conversations were being had in the following languages:
Interested in learning more about using Social Intelligence for Real-Time Marketing? Check out our blog post 8 Tips for Real-Time Marketing Success
20 Feb 15 |
Social Media Week NYC, now in it’s 7th year, will welcome 5,000 attendees from NYC’s top tech, advertising, media, and Internet industries this February 24-27, 2015 at Highline Stages, and features top global thought leaders, including Martha Stewart, Beth Comstock, Pete Cashmore, John Collison and Jon Oringer, to name just a few.
This year, Synthesio
will be out, about, and social all week! Our VP of Product, Matthew Zito, will be leading a session on Social Media ROI
Tuesday morning at 9am ET. Also, be sure to stop by our booth to meet our team and see our Social Intelligence platform in action, or simply get social by following our hashtag, #SMWSYNTHESIO, where we will be sharing the top Social Media Week
trends and influencers. Check back next week for a summary of our social listening findings, including top #SMW influencers.
18 Feb 15 |
Valentine’s day: the day for lovers. Or is it the day for bragging or airing grievances on social media? If there’s one thing that can be said about Valentine’s Day, it’s that people love to share photos and tweets about the gifts and flowers they receive, as well as posts about their feelings around the holiday. This tremendous buzz around Love Day is reflected in our infographic.
Although there were many social media conversations about being single and lonely on Valentine’s Day, happiness and love were the top two topics discussed online, with 35.8% and 25.8% of the 311,760 online conversations tracked globally with our Social Intelligence platform.
In case you haven’t seen it in your own facebook news feed or Twitter stream, there has been a ton of online hype around the new kinky film, 50 Shades of Grey. With the movie premiering conveniently on Valentine’s Day in many cities all over the world, 5,364 excited movie-goers took to facebook to voice their anticipation for spending Valentine’s Day watching the movie.
We also looked at a number of other Valentine’s Day related topics, including:
· Which dating apps were most popular (Tinder) and which were least popular (Hinge)
· Which dating sites were most popular (Match.com) and which were least popular (PlentyOfFish.com)
· The feelings associated with Valentine’s Day
· What were the most popular presents (Chocolate)
Check out the full infographic below:
29 Jan 15 |
Category: Marketing 2.0
London, New York, Paris and Singapore. A few of the most influential global cities in the world. These cities are well known for their economic and cultural influence, and home to some of the biggest company headquarters in the world (ahem..not to mention Synthesio’s global offices also reside in these cultural and economic hubs).
These cities are mentioned and discussed everyday, all over the world. But what are people actually saying about them? Which ones are discussed the most and how frequently?
We wanted to know which words and experiences people really associate with these cities, and the sentiment around them, so we used our Social Intelligence platform to uncover the top topics and raw sentiment around London, New York, Paris and Singapore.
Whether you’re an avid traveller and you’d like to see how other people’s experiences stack up against your own, or you’re a travel brand and would like to understand traveller’s experiences for market research, this infographic will show you the real unsolicited opinions and associations people all over the world have with each city.
13 Jan 15 |
Category: B2B Social Media, B2C Social Media, Events, Marketing 2.0, Technology
As we all know, CES is the biggest consumer tech show of the year, and it can also be used as a great barometer to see what consumers want from their new technology. With that in mind, Synthesio decided to monitor all conversations surrounding CES, and what we found was quite surprising. UltraHD televisions and the technology behind it, was the primary focus of online conversations around CES, with 35.6% of users discussing it.
With all of the buzz that drones and wearable technology had in the media heading into CES, it is quite interesting to see what consumers and those at CES are actually interested in and impressed by. The future of home entertainment was surprisingly the leading conversation around CES, which means that while consumers love to have the newest mobile gadgets on them at all times, the technology in their homes is still important to them.
Following UltraHD, the focus of global online conversations surrounded wearable technology (29.6% of online conversations), the Internet of Things (19.4%), Drones (7.8%), Virtual Reality (6.4%), Phablets (0.6%) and 3D Printing (0.4%).
It is clear that people are focusing their technological needs on innovations that will make their lives both better and easier. UltraHD was presumably the most talked about topic, as it improves their home entertainment and in turn their home lives. People are then interested in wearable technology and the internet of things, both of which provide technology that helps improve, and perhaps more importantly facilitate efficiency in our day-to-day lives.
Here is some more fun data that we found:
- 72% of all conversations were being had by men, while only 28% were had by females.
- The conversations were being had in the following language:
- The top influencers for CES 2015 were:
25 Dec 14 |
Category: B2B Social Media, B2C Social Media, Marketing 2.0, Technology
Happy Holidays from the entire Synthesio Family!
24 Dec 14 |
Category: Marketing 2.0
Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with November:
General Motors have been facing the worst safety-defect crisis in the company’s history. Through this crisis, they have developed an effective crisis management strategy fuelled by Social Intelligence, to catch early signs of product flaws from customers airing grievances around the vehicles.
GM has enlisted an internal team of social-media managers, customer service staff and even executives at the highest rank, to monitor social media 24 hours a day, scouring relevant hot topics all across social media and automotive chat rooms, to ultimately discover these issues and deal with them, before they escalate.
For further reading on using Social Intelligence for crisis management, check out our new ebook: Plan for your Next Crisis with Social Intelligence.
23 Dec 14 |
Category: Marketing 2.0
Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with October:
This past October, Mercedes-Benz kicked off one of the coolest marketing campaigns Instagram has ever seen. The campaign is called the GLA Car Builder.
By going to the new GLA Instagram page, you are taken on a guided journey inside Instagram to explore and customize your new car. Built by agency Razorfish, the builder takes advantage of Instagram’s linking capability, using hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof and grill of your dream car.
While the GTA model itself is targeted at a younger audience who spend a lot of time on Instagram, this campaign is a perfect example of a brand reaching the right people in the right place.
For further reading on automotive brands finding creative ways to reach their audience on social – check out our case study on Nissan using social media to turn consumers on to electric vehicles.