UltraHD TVs Won CES 2015

By Adam Dalezman | 

13 Jan 15 | 

Category: B2B Social Media, B2C Social Media, Events, Marketing 2.0, Technology

As we all know, CES is the biggest consumer tech show of the year, and it can also be used as a great barometer to see what consumers want from their new technology. With that in mind, Synthesio decided to monitor all conversations surrounding CES, and what we found was quite surprising. UltraHD televisions and the technology behind it, was the primary focus of online conversations around CES, with 35.6% of users discussing it.

With all of the buzz that drones and wearable technology had in the media heading into CES, it is quite interesting to see what consumers and those at CES are actually interested in and impressed by.  The future of home entertainment was surprisingly the leading conversation around CES, which means that while consumers love to have the newest mobile gadgets on them at all times, the technology in their homes is still important to them.

CES 2015 Social Media Monitoring Social Intelligence UltraHD 4K IoT

Following UltraHD, the focus of global online conversations surrounded wearable technology (29.6% of online conversations), the Internet of Things (19.4%), Drones (7.8%), Virtual Reality (6.4%), Phablets (0.6%) and 3D Printing (0.4%).

It is clear that people are focusing their technological needs on innovations that will make their lives both better and easier. UltraHD was presumably the most talked about topic, as it improves their home entertainment and in turn their home lives. People are then interested in wearable technology and the internet of things, both of which provide technology that helps improve, and perhaps more importantly facilitate efficiency in our day-to-day lives.

Here is some more fun data that we found:

  • 72% of all conversations were being had by men, while only 28% were had by females.
  • The conversations were being had in the following language:

CES 2015 Social Media Monitoring Social Intelligence UltraHD 4K IoT

  • The top influencers for CES 2015 were:

CES 2015 Social Media Monitoring Social Intelligence UltraHD 4K IoT

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The Twelfth Day Of Blogging – Happy Holidays!!

By Adam Dalezman | 

25 Dec 14 | 

Category: B2B Social Media, B2C Social Media, Marketing 2.0, Technology

Happy Holidays from the entire Synthesio Family!

Synthesio Holiday Card Christmas Social Media

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The Eleventh Day of Blogging – Detect and manage crises before they escalate

By Julie | 

24 Dec 14 | 

Category: Marketing 2.0

Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with November:

GM,_logoGeneral Motors have been facing the worst safety-defect crisis in the company’s history. Through this crisis, they have developed an effective crisis management strategy fuelled by Social Intelligence, to catch early signs of product flaws from customers airing grievances around the vehicles.

GM has enlisted an internal team of social-media managers, customer service staff and even executives at the highest rank, to monitor social media 24 hours a day, scouring relevant hot topics all across social media and automotive chat rooms, to ultimately discover these issues and deal with them, before they escalate.

For further reading on using Social Intelligence for crisis management, check out our new ebook: Plan for your Next Crisis with Social Intelligence.

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The Tenth Day of Blogging – Provide an Awesome Interactive User Experience

By Julie | 

23 Dec 14 | 

Category: Marketing 2.0

Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with October:

Screen Shot 2014-12-23 at 4.32.30 PMThis past October, Mercedes-Benz kicked off one of the coolest marketing campaigns Instagram has ever seen. The campaign is called the GLA Car Builder.

By going to the new GLA Instagram page, you are taken on a guided journey inside Instagram to explore and customize your new car. Built by agency Razorfish, the builder takes advantage of Instagram’s linking capability, using hundreds of linked accounts and thousands of images to let you pick the color, wheels, roof and grill of your dream car.

While the GTA model itself is targeted at a younger audience who spend a lot of time on Instagram, this campaign is a perfect example of a brand reaching the right people in the right place.

For further reading on automotive brands finding creative ways to reach their audience on social – check out our case study on Nissan using social media to turn consumers on to electric vehicles.

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Social Media for the Holidays Explained

By Julie | 

22 Dec 14 | 

Category: Synthesio news

Remember the meme “Social media Explained by Donuts?” It went viral across the socialsphere, and for few weeks, that image was everywhere. Since then, many people have found their own funny ways with beer, coffee and even cats, to explain social media using the original as a guide.

Well, here’s our take using the holidays to help explain all of the difference social channels.

Happy Holidays,

The Synthesio Team

SYN HOLIDAY CARD-BLOG-33

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The Ninth Day of Blogging – Bouncing back from social snafus

By Adam Dalezman | 

22 Dec 14 | 

Category: B2B Social Media, B2C Social Media, Marketing 2.0, Social media monitoring best practices, Technology

Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with September:

Social Media is not an absolute science, it takes a lot of patience and hard-work before any idea can be executed, and even then there are no guarantees that it will be successful. Sometimes we might think that we have created a great hashtag campaign, like the NYPD did in April with their “#myNYPD” campaign, and it can completely backfire and lead to a slew of negative posts. This is why one of the most important things you can do for your organization’s social media platform is to make sure that your employees and anyone who is using social media on your behalf is properly trained on the best ways to use it.

This is what the NYPD did in September after the previously mentioned issue, as well as some others. The NYPD decided to host classes for officers and officials that use social media on their behalf at a local college, and a part of this was also designed to refocus their social strategy to one that is designed to make them a hub for public information. This is a great lesson for any social marketers, as you can have the best social media tools and platforms, however if you don’t have a focused strategy and people who can properly execute the strategy, then it won’t matter.

NYPD Social Media New York Police Twitter

To learn how Social Intelligence, key insights into a brand’s reputation on social media, can help you make sure that you have a focused and effective social media campaign, check out our ebook: Implementing a Global Social Intelligence Program at Scale.

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The Eighth Day of Blogging – The right way to jump into a hashtag

By Julie | 

19 Dec 14 | 

Category: Marketing 2.0

Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with August:

ALSIceBucketChallenge_PillsburyDoughBoyAcceptsRobReillysChallenge14Hashtags have transcended their original function as a simple user-innovated tool for sharing ideas and creating chat groups on Twitter, and were later adopted as an actual search feature when Twitter decided to hyperlink hashtags to search results. The rest of the socialsphere including Facebook and Instagram, decided to jump on the hashtag feature bandwagon when it appeared that hashtags were here to stay.

Hashtags have become more than just a search function or a way to include a narrative around your posts and images. Marketers have found new, innovative ways to use hashtags to drive conversation, generate community support and create brand awareness. However, far too often brands miss the mark by hijacking hashtags for self promotion, even when the hashtag has little to do with them and their industry.Who could forget last summer when brands around the world participated in the #ALSicebucketchallenge? A brand joining in on a movement like this has to be careful; attempts to support the cause could be perceived as a classless attempt to self promote.

In fact, many brands joined in by transparently plugging new products in their #ALSicebucketchallenge videos, and flashing their logos all over the camera. But, Pillsbury took a pretty simple and cute approach, and even claimed to make a self-titled “dough-nation” to the ALS Association.

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The Seventh Day of Blogging – Share Useful Content

By Julie | 

18 Dec 14 | 

Category: Marketing 2.0

Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with July:

This past Fourth of July, UrbanDaddy went beyond dressing their logo up in red, white and blue, and provided their community with some truly relevant and useful content. They created an interactive guide to watching fireworks in New York City. The map showed exactly where the firework barges were so New Yorkers in different areas of the city can plan their viewing parties accordingly.

Screen Shot 2014-12-18 at 5.00.25 PM

This awesome and helpful guide was reflective of UrbanDaddy’s brand identity as a one-stop-shop for all entertainment news, as well as incredibly useful for their community.

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The Sixth Day of Blogging – Create Compelling Content that Resonates

By Julie | 

17 Dec 14 | 

Category: Marketing 2.0

Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with June:

Every so often, a brand will really nail it with content marketing. Done right, compelling content will hook, entice and delight communities; while humanizing the brand itself, keeping it front of mind. Dove has become a leader in delivering viral videos that don’t just entertain their audience, but they strive to strike a chord with viewers by providing emotionally touching content.

Screen Shot 2014-12-17 at 11.35.14 AMDove Men+Care pulled on our heartstrings last Father’s Day with a sweet and timely marketing campaign called #RealDadMoments, showing clips of children of all ages calling for their dads in all types of situations, from tears, tickles to tantrums.

The short film challenged gender stereotypes and shed a heartwarming light on fatherhood at the perfect time. The touching Father’s Day campaign triggered sharing across all social media channels, and it’s been viewed over 12 million times on Youtube.

 

Interested in learning more about how CPG brands are engaging with their communities in fun and unique ways? Check out our ebook: Drive Sales for your CPG Brand with Social Intelligence.

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On The Fifth Day of Blogging: Identify Your Influencers And Become One Yourself

By Adam Dalezman | 

16 Dec 14 | 

Category: B2B Social Media, B2C Social Media, Marketing 2.0, Technology, Web 2.0

Please note that this post is a part of our holiday inspired series of blog posts, the “12 Days of Blogging.” We are looking at the brands and the stories that have made the biggest social media splashes in each month of 2014. Today, we continue this series with May:

Influencers are perhaps the most important people that any brand can identify on social media. They are the people who become your brand ambassadors, the people who are your brand’s biggest supporters on social media, and they have the following to make sure that these praises don’t go unheard. On the flip side, an influencer can also be negative for your brand if they are influential but are unhappy with you and your company.

This is why it’s crucial that you identify who your influencers, so that you can take advantage of those that can become brand ambassadors and negate the ones that are going to negatively impact you.

Elon Musk, CEO of Tesla, proved just how important influencers can be, and why you should become your own brand’s influencer yourself. By tweeting out a YouTube video that he found that featured two college students making a fake ad for Tesla, Elon proved that influencers can be anywhere, and provided a great example of how to interact with them. He is also constantly tweeting and posting about Tesla in a way that a truly passionate fan (not just a CEO) does, thus showing that while he might be the company’s CEO, he is also a true brand ambassador as well.

Elon Musk Twitter Social Media Tesla

What do you think of our choice for May? Leave a comment below and let us know.

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