South By Southwest Interactive 2015 Dominates Social Media

By Julie | 

27 Mar 15 | 

Category: Events

sxsw-event-bannerLast week, thousands of South by Southwest conversations took the twitterverse by storm. It’s SXSW! The biggest technology and culture festival of the year, started Friday, March 13, all over downtown Austin. The annual Festival brought the unique convergence of original music, independent films, and emerging technologies. This SXSW continued its success in solidifying the event’s reputation as the place for entrepreneurs tech investors, musicians and filmmakers, to see and be seen…with a little help from Twitter.

The online conversations happening around SXSW help bring the tremendous buzz and excitement from the streets of Austin, to the offices and homes of marketers, technologists and musicians alike, providing those all over the world a way to participate in the conversations around all the conferences, concerts and parties taking the streets of Austin by storm.

At Synthesio, we eagerly jump on the opportunity to track global conversations around an event of this magnitude with such a web frenzy surrounding it. So, we tracked the tremendous global buzz around SXSWi, and the top influencers driving the conversations in our real-time live leaderboard.

Top SXSWi stats

Over 60K mentions!

56% of all mentions come from males, while 44% come from females

Massive global Twitter buzz in: Top 5 languages for mentions across 205 countries:

English (92.4% of mentions)

Spanish (2.6%)

French (1.3%)

Portuguese (0.7%)

German (0.6%)

Top 3 Countries Tweeting SXSWi:

US – 61.5%

UK – 2.92%

Canada -2.46%

Top Topics

julie-doc-2

Top 10 Influencers

JULIE-DOC

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Cash Please! The 2015 UK Budget and its Social Media Response

By Adam Dalezman | 

20 Mar 15 | 

Category: B2B Social Media, Events, Marketing 2.0, Social media monitoring best practices, Technology

Last Wednesday (March 18, 2015) was an important day for the citizens of the UK, as Chancellor George Osborne delivered his Budget speech to the House of Commons in London.

Here are some key points of what was announced:

  • The tax-free personal allowance is being increased in April 2017, to £11,000
  • Introducing the Help to Buy ISA – every £200 people save towards their first home, the government will put in an extra £50, up to a maximum bonus of £3000
  • Cutting beer duty for the third year in a row
  • Increased support for the oil and gas sector
  • Faster broadband and better mobile networks
  • Further investment in science and innovation

For more information on the UK Budget 2015 please click here.

As you may know, the UK is gearing up for a very heated general election in May, and we are always eager to see what is happening online during these types of events. The budget will play a major role in the elections, so given our global presence, we decided to track the UK’s online reaction to the announcement. Check out the fun and interesting information that we discovered:

Who’s posting?

  • 70% of all posters were male
    • 30 % were female
  • The majority of posters were between 25 and 34 years old
  • 8.7% of all posters were positive, while 5.9% were negative about the announcement
  • The top influencers driving the 2015 Budget conversation were:

UK Elections Budget Social Intelligence Influencers

What are they posting about?

  • The most frequently used terms around the 2015 Budget

Social Intelligence Word Cloud

This is the first of many posts we plan on doing about the UK general election, so feel free to let us know in the comment section what data or information you are interested in hearing about the election, and we’ll be sure to make a post about it soon!

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Retweet me I’m Irish! How the world talked on Saint Patrick’s Day

By Adam Dalezman | 

18 Mar 15 | 

Category: B2C Social Media, Events, funny, Online Reputation

four-leaf-clover-mdAs we mentioned yesterday, at Synthesio, we don’t miss any opportunity to discuss Social Intelligence and alcohol! This is why we decided to see what were the most buzzed about topics on St. Patrick’s Day.

We decided we wanted to finally answer the question about what do people actually talk about on St. Patrick’s Day: beer, Irish whiskey or the actual holiday? To answer this age-old question, we looked at all global online conversations surrounding this fun holiday and we got our answer! Now you can finally remember what you were probably talking about yesterday. (Click to enlarge images.)

Here is how the topics played out:

Beer (45.7 % of all global mentions)

Irish Whiskey (42.8%)

St. Patrick’s Day (11.5%)

Who Talked About St. Patrick’s Day?

53% of all mentions came from males

47% from females

Here are the top 10 influencers from St. Patrick’s Day 2015

What Countries Were Talking About St. Patrick’s Day?

United States (43.2% of all global mentions)

Canada (7.34%)

United Kingdom (6.8%)

Ireland only had 1.57% of all global mentions!

What Languages Are People Talking In?

What Irish Beer Was Most Popular (top 3 based on mention volume)?

Guinness (23.6%)

Harp Lager (0.1%)

Smithwick’s (0.1%)

What Topics Were Associated With Irish Beer?

What Irish Whiskey Was Most Popular? (based on mention volume)

Jameson (12.2%)

Tullamore Dew (1.04%)

Bushmills (0.71%)

What Topics Were Associated With Irish Whiskey?

What did you talk about on social media yesterday? Did you contribute to the Saint Patrick’s day online conversation?

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St. Patrick’s Day 2015 – What’s It All About?

By Adam Dalezman | 

17 Mar 15 | 

Category: B2C Social Media, Events, funny, Marketing 2.0, Social media monitoring best practices, Technology, Web 2.0

At Synthesio, we don’t miss any opportunity to discuss Social Intelligence and alcohol! With that said, Happy St. Patrick’s Day!

We are celebrating by trying to finally answer the question about what do people actually talk about on St. Patrick’s Day, beer, Irish whiskey or the actual holiday? To answer this age-old question, we’re looking at all global online conversations surrounding this fun holiday today and we will be updating you with the answer throughout the day, especially since we know that tomorrow you probably won’t remember today.

So where do we stand right now. Here is the current leaderboard:

  1. “Beer” (66.8%)
  2. St. Patrick’s Day” (17.6%)
  3. “Irish Whiskey”  (15.6%)

word cloud st patrick's day paddy's patty's 2015 social intelligence

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South By Southwest Interactive – The Social Media Halftime Report

By Julie | 

16 Mar 15 | 

Category: Marketing 2.0

sxsw-event-bannerFor the last few days, thousands of South by Southwest conversations took the twitterverse by storm. It’s SXSW! The biggest technology and culture festival of the year, started Friday, March 13, all over downtown Austin. The annual Festival brought the unique convergence of original music, independent films, and emerging technologies. This SXSW continued its success in solidifying the event’s reputation as the place for entrepreneurs tech investors, musicians and filmmakers, to see and be seen…with a little help from Twitter.

The online conversations happening around SXSW help bring the tremendous buzz and excitement from the streets of Austin, to the offices and homes of marketers, technologists and musicians alike, providing those all over the world a way to participate in the conversations around all the conferences, concerts and parties taking the streets of Austin by storm.

At Synthesio, we eagerly jump on the opportunity to track global conversations around an event of this magnitude with such a web frenzy surrounding it. So, we tracked the tremendous global buzz around SXSWi, and the top influencers driving the conversations in our real-time live leaderboard.

So, now it’s halftime for SXSWi and we invite you to stand up, stretch, grab a drink, and enjoy the Synthesio SXSWi Halftime Report. Congrats to the top influencers, and don’t forget to check back for the full Post-Game Analysis!

 

Top SXSWi stats

Almost 50K mentions in 4 days!

55% of all mentions come from males, while 45% come from females

 Massive global Twitter buzz in: Top 5 languages for mentions across 205 countries:

 English (92.5% of mentions)

Spanish (2.5%)

French (1.2%)

German (0.6%)

Portuguese (0.6%)

 Top 3 Countries Tweeting SXSWi:

US – 61.5%

UK – 2.92%

Canada -2.46%

 Top Topics

word cloud (4)

Top Influencers

influencers (1)

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Strategic Planning: Save Time and Money During Your Insight Research

By Diana Martins | 

16 Mar 15 | 

Category: Marketing 2.0

Strategic Planners, experts in identification and analysis of consumer behavior, are known for being able to detect and anticipate new trends in their earliest stages, in order to provide the best-in-class strategic plan. This plan is crucial for all agencies, as it is the document that will enable agencies to build a new communication strategy for each of their clients.

So what does it take for a strategic planner to put together a new plan?

ideaTo start, the strategic planner has to understand the brand inside and out by not only going through all of the information that they were provided, but also by doing their own research. This way, the planner understands what the brand is (or thinks it is), and also how it is viewed from the outside.

Competition among agencies has significant consequences on the job quality

As an analyst, sociologist and marketer, this expert spends a lot of time combing through data, but the problem is that, too often, strategic planners have very short deadlines and sometimes they are working on too many projects and proposals for new clients that they likely will not win, to properly get the job done for the more important and winnable opportunities.

This has an effect on the agencies that these strategic planners work with, as their role is typically critical when building a communication strategy, however, with the increasing competition between agencies, the shorter deadlines for proposals and the ever declining budgets, agencies are challenged to work more and more, without the information that they were once able to gain from strategic planners.

Provide qualitative work while reducing costs becomes esential

Many communication agencies are struggling, and by investing in taking a part of a lot of projects that they don’t win, they can sometimes seriously hurt their bottom line. One of the solutions to keep the quality of the work up, relies on providing a solution to strategic planners that will enable them to work faster, while ensuring a qualitative and productive solution.

Social Intelligence and Stratégic Planner: Best Friends Forever

If strategic planners wouldn’t need to use multiple platforms to do their research, with each one taking up their valuable (and almost non-existant) time, as well as costing the company a lot of money, and if they could identify trends, understand the customer’s reputation, the market perception and the consumers expectations and behaviour, they would be able to work in a manner that is much more productive. This is where a Social Intelligence platform comes in. Social Intelligence is what you gain from listening, monitoring and analyzing all your online data, and it enables strategic planners to  provide strategic recommendations faster to the creative teams since they will have better and easier access to the data. This leads agencies to be able to get their plans to the customer (or potential customers) faster with a strong project, and would increase chances to win more deals.

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Social Intelligence Goes South By Southwest

By Julie | 

09 Mar 15 | 

Category: Events

sxsw-event-banner

Every year SXSW Interactive attracts thousands of marketing and tech professionals to Austin, Texas for a week of thought-provoking content, networking and fun…not to mention an escape from the brutal temperatures in the northeast! This year Synthesio will once again be joining in the excitement by partnering up with some great events.

Look for Synthesio across the social landscape while in Austin. During the week, check here to see the week’s top influencers, and other interesting data gleaned from the Synthesio platform. Interested in joining the conversation online? You’ll find us on Twitter here @synthesio and here #SXSynthesio.

Synthesio will be speaking at various sessions through the festival – click here for more info.

Connect with us in person at some of these great events!

 

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Connecting The World – Synthesio Looks At Social Media Week 2015

By Adam Dalezman | 

02 Mar 15 | 

Category: B2B Social Media, B2C Social Media, Events, Marketing 2.0, Social media monitoring best practices

Last week, seven cities around the world celebrated the tremendous social, cultural and economic impact of social media as Social Media Week marks it’s seventh year of operation, with a unifying global theme that explored openness in a connected and collaborative world.

Social Media Week is a truly worldwide event with a local presence and global reach across six continents, including Europe, North America, South America, Australia, Africa and Asia. At Synthesio, we eagerly jump on the opportunity to track the global conversations around an event of this magnitude with such a web frenzy surrounding it, so we decided to track all social media conversations surrounding Social Media Week 2015, to provide you with engaging insights into the overall worldwide reach of the event, trending topics and finally, our list of top influencers driving the conversations.

What would you guess are the top 3 languages tweeting and posting about Social Media Week? If you guessed English, Spanish and Danish, you’d be right.

Over 47,000 overall mentions!

  • Including almost 46,000 in New York alone
  • 60% of all mentions came from women, with the remaining 40% coming from men
  • 99% of mentions came from Twitter. Facebook accounted for only 0.25% of all mentions

Top SMW Global Influencers

Influencers Social Media Week SMW15 Synthesio Social Intelligence

Top Trending SMW Topics

Word Cloud Social Media Week SMW15 Synthesio Social Intelligence

#SMW15 Twitter Takeaways

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Synthesio’s First Step into Japan Market

By Amilia Chow | 

24 Feb 15 | 

Category: Events

20150217_140546The Marketo Summit Japan event was recently concluded with a blast where 1,200 professionals from various industries gathered to hear from the Marketing Automation leader in Tokyo on February 17, 2015. Marketo Japan began its full scale development within the Japanese market in March 2014 following a strong demand for marketing automation solutions. This event also marks Synthesio’s first and official step into the Japanese market where Synthesio participated as an event sponsor.

Key executives from Marketo including Yasutaka Fukuda, Phil Fernandez, and Sanjay Dholakia shared best practices in Engagement Marketing and guest speaker Don E. Schultz from Northwestern University provided thought leadership on better engagement with consumers using one-to-one marketing.

With a continuous growing demand for marketing automation, Marketo aims to further stimulate this trend that exists due to a service gap where companies try hard to fulfill consumers’ needs but end up overloading consumers with information. When consumers are overloaded with information, companies find themselves helpless in the quest to send optimized marketing content since consumers are tuning out and marketers need to find innovative ways to reach out and convert consumers into true brand advocates.

It is important to communicate with customers and personalize the interaction with every single customer to provide them with exactly what they are looking for. This begins with listening to how customers behave on platforms and responding in the most appropriate manner possible. It is important to pick up conversations where they were left and provide customers with what they are looking for.

Crafting marketing campaigns for long-term dialogues with customers is enabled by Marketo’s marketing automation solutions and Synthesio believes our participation in this event will be pivotal in gaining traction within the Japanese market.

20150217_191656

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Movies Only Make Up 11 Percent Of Social Media Oscars Buzz

By Julie | 

23 Feb 15 | 

Category: Events

With more than 440,000 mentions, the Oscars once again took social media by storm. Of course, we couldn’t pass up the opportunity to track the buzz around an event with such a huge global web frenzy surrounding it. Every year social data companies get busy monitoring the buzz around the nominees leading up to the red carpet event in an attempt to predict who will actually be taking home an Oscar, but in reality, it is not up to the internet who wins or loses. We decided to take a different approach this year, and look at what which topics in relation to the Academy Awards are most popular, and in fact we found that the majority of the conversations (67.4%) revolved around the show in general, while only 11.2% were about the actual films.

It is not surprising that there is a lot of buzz around the event of the Oscars in general; but what is interesting is how little of the conversation revolves around the movies themselves. From our research, it’s clear that what people want to see and what people are talking about are the Oscars parties, the fashion and musical numbers more than anything else.

This kind of information is incredibly helpful for brands when creating effective real-time content marketing strategies, as the Academy Awards is one of the biggest nights for social media, with viewers live tweeting and commenting on everything they’re watching on the TV, including commercials.

Check out the most discussed topics surrounding the 2015 Oscars:

word cloud

Take a look at some more of our findings below:

  • Women were having 58% of all conversations, while men had only 42%
  • 23.2% of the conversations revolving around Neil Patrick Harris were positive, 3.8% were negative and 73.1% were neutral
  • The conversations were being had in the following languages:

tw dems

Interested in learning more about using Social Intelligence for Real-Time Marketing? Check out our blog post 8 Tips for Real-Time Marketing Success

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