Synthesio, Global Social Media Monitoring
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White Papers
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Fueling the Automotive Industry with Social Media
Did you know that nowadays 73% of consumers read online reviews before buying a product? Depending on a brand’s reputation, this new paradigm could be super exciting, or pretty terrifying.
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The Quick Start Guide to Social Media Monitoring
Everything you need to get started with social media listening, analysis & engagement for your brand.
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The Great Firewall of China - Social Media & Censorship in China
With one third of its population connected – 425 million people – and the largest annual increase in the number of Internet users in Asia, there is no doubt that China is now a world leader online. Social Media in China is thriving...despite the infamous government censorship.
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Predicting Online Buzz and Audience
Synthesio teamed with Bouygues e-lab to study and model current event buzz levels on the web and the way they spread across media sites, blogs, and video-sharing platforms.
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Natural Language Processing: the Pros and Cons
The web has made it possible for brands to discover what people are saying about their brands online, either in mainstream media like online newspapers and magazines, or on social media. The next step for brands is finding out whether people are talking positively or negatively about their brand, and why.
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Maintaining the Allure of Luxury Online
How are luxury brands evolving online? What do Internet users want from luxury brands and how do they prefer to communicate online? We analyzed the latest trends surrounding luxury brands online, and identified the latest methods for leveraging the social web to enhance brand positioning, reputation and communications.
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Focusing on Social Media in Latin America
Did you know that over 80% of Latin American web users use social media? We evaluated trends and best practices of brands in this rapidly expanding market, along with an engaging infographic to illustrate the social Latin dominance.
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Leveraging Social Media for Pharmaceutical Companies
The Healthcare industry is rapidly realizing the immense value associated with social media and listening. We explored the scene, uncovering top examples of successful Pharma listening, the latest trends, and even a fascinating infographic revealing the rankings of top Pharma brands and ailments online.
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