Synthesio

Introducing Our Next Generation Listening Dashboards, Now Live

Charlotte — Wed, 25 Jan 2012 15:44:56 +0000

With Synthesio’s next generation dashboards, monitoring your brand’s reputation on social media just got even easier. Along with a better user experience and more accessible design, you’ll see a whole host of benefits. Navigation is much faster; there are new customisable user profiles; and global filters allow even better access and analysis of data. Check out the video below for a preview and full walkthrough of the new dashboard, and see these benefits for yourself.

To learn more about our next generation dashboard or to request a complimentary training session, contact our support team or call +44 (0) 20 7788 7448.

Discover Our Guide to Social Media Monitoring, Online Now!

Charlotte — Thu, 12 Jan 2012 10:39:53 +0000

Looking for a way to maintain your brand’s online reputation but don’t know where to start? Synthesio’s Quick Start Guide to Social Media Monitoring offers businesses all the expertise it has acquired from working with leading brands of all industries around the world. This eBook looks at the importance and best practices of listening to social media, analyzing what your consumers are saying about your brand, and engaging with them effectively.

View and download on Slideshare

Motor Show Bologna: Smart Wins Close Game on Italian Turf

Charlotte — Thu, 15 Dec 2011 11:09:03 +0000

A winter classic for Italian petrol heads and the last big event for the automotive industry before the end of the year, Bologna just hosted an intense 9-day motor show featuring lots of racing, fun, beautiful women, gadgets and of course, shiny new cars.

Synthesio analyzed the buzz from 3rd to 11th December

With 48 new cars premiered at the event, Synthesio analysed who won the hearts of the crowd, at least on social media. We analysed the buzz from 3rd to 11th December around all the new production and concept cars presented in Bologna and at the earlier Frankfurt motor show only 3 months ago, and the results don’t show a clear winner, although we would pick Smart and Fiat, ahead of Audi, Ford and Volkswagen.

Audi received the highest number of brand mentions

It’s interesting to note that, although Audi received the highest number of brand mentions (possibly a factor of the numerous new production models, facelifts and concept cars), none of their models made it to Top 5 for either production or concept cars. In fact Audi A1 Sportback ranked 7th among the production cars, just behind Toyota Prius+ and ahead of Mazda CX-5, while none of Audi’s concept cars attracted significant buzz.

Fiat Panda took the first place for the production cars

Fiat on the other hand placed its evergreen Panda model up to the top spot of the most talked about production cars, and despite having an individual 8% brand share of voice, the broader Fiat Group attracted over 20% of the overall conversations.

Smart is the true winner

However, in our opinion Smart is the true winner of this Motor Show. Although the brand had essentially one new production and one concept car only, the Daimler-owned brand managed some enviable consistency in terms of ranking. In fact, with its electric version of the Fortwo Smart took the 4th place of the most talked about production cars, and with the Forvision they took the second place for the concept cars, which led to an overall 6th place at brand level, just behind Fiat. A closing note about those supercars we would all love to drive around town: the Lamborghini Gallardo came on top, ranking 10th in the overall league table, a few positions ahead of Ferrari 458 Italia.

The Versace for H&M Collection Generating Big Buzz for Both Brands

Charlotte — Wed, 23 Nov 2011 15:33:07 +0000

To mark the launch of the Versace for H&M Collection, Synthesio monitored and analyzed online comments pertaining to the two brands between November 1st and 19th.

An International Reputation

The partnership between the Swedish and Italian brands has generated considerable buzz, especially on Twitter, the social media of choice for fans of both brands (85% of online comments). The event received international coverage. The United States, the United Kingdom and Spain are the three countries with the highest levels of online reaction to the event.

Two Major Events

The collection launch parade in New York on November 8th and the products becoming available for sale in 800 stores worldwide on November 17th were followed closely and commented on by consumers online.

Versace Gaining Visibility But H&M is the Center of Attention

Versace is leveraging the campaign well to dramatically increase their visibility on the Internet. The day after the parade, the Italian brand was even more quoted than H&M: nearly 24,000 comments were noted. H&M, however, remains at the heart of online consumer discussions with an average of over 13,000 reviews posted daily.

Synthesio Wins 2nd Consecutive Prestigious Social Media Award

Ben — Tue, 22 Nov 2011 14:18:02 +0000

November 17, 2011 – Forrester Research Inc. held their annual Marketing & Strategy Forum EMEA today in London and announced the final round of 2011 Forrester Groundswell award winners. Synthesio was elated to have been awarded its second Forrester Groundswell Award for Best International B2C Listening. The event was exciting and informative as usual with many engaging speakers including Nate Elliott, VP, Principal Analyst at Forrester Research, Ian Maskell, Global Marketing Director at Unilever, Sir Martin Sorrell, Chief Executive of WPP, and many more.

“Once again, we received excellent entries for the Forrester Groundswell Awards from around the world,” said Josh Bernoff, senior vice president, idea development at Forrester and co-author of Groundswell and Empowered. “We selected the winners based on the most impressive results from among over 200 entrants this year.”

Key insights discussed during the event include:
- Social Media puts customer satisfaction at the center of each brand’s strategy. All departments should work together to make the customer journey a pleasant experience.
- Data, and more importantly, actionable insights will be a key component of customer satisfaction programs in the future.
- There is a growing need for social media enterprise-class solutions, which allow for integration with offline data.

Only 12 short months have passed since Synthesio was awarded their first Forrester Groundswell award, recognizing their listening & engagement work with Orange Telecom, but so much has happened in such a short period of time. Loic Moisand, CEO & Co-Founder of Synthesio stated, “These are very exciting times for Synthesio. We’ve continued to expand globally, opening new offices in the UK and U.S. We’ve added dozens of Fortune 500 clients to our roster including Microsoft, Nissan, Johnson & Johnson, RIM and many more, and now we’re honored to have been recognized with our second straight Forrester Groundswell Award. Our progress has truly cemented our status as a global leader in Social Media Monitoring & Engagement.”

Synthesio CEO & Co-Founder accepts the award, with Forrester’s Nate Elliott & Josh Bernoff

This year, Synthesio’s Forrester Groundswell award recognizes its truly groundbreaking work with global hotel leader, Accor. The global listening project was custom built by Synthesio, providing a hybrid tool & human-analysis approach specifically designed for tracking the online reputation of 12,000 of Accor’s and competitors’ hotels worldwide within 40 countries and 8 languages…with some very impressive results.

Click here to read the full details – Global Listening in Hospitality – Managing Online Reputation and Customer Service
Or check out the video below :

About Synthesio
Synthesio is a global, multi-lingual Social Media Monitoring, Research & Engagement company, utilizing a powerful hybrid of tech and human monitoring services to help Brands and Agencies collect and analyze consumer conversations online. The result is actionable analytics and insights that provide an accurate snapshot of a brand and helps answer the ultimate questions – how are we really doing right now, and how can we make it better.
Founded in 2006, the company has grown to include analysts who provide native-language monitoring and analytic services in over 30 languages worldwide.
Brands such as Toyota, Microsoft, Johnson & Johnson, Accor Hotels, Orange Telecom and many others turn to Synthesio for the data they need to engage their markets, anticipate and prepare for emerging crisis situations, and prepare for new product or new campaign launches.

About Accor
Accor, the world’s leading hotel operator and market leader in Europe, is present in 90 countries with 4,200 hotels and over 500,000 rooms. Accor’s broad portfolio of hotel brands -‐ Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons, Etap Hotel, Formule 1, hotelF1 and Motel 6, and its related activities, Thalassa sea & spa and Lenôtre -‐ provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-‐how and expertise.

[Infographic] Socialmedia worldforum N. America – Post-Game Analysis

Ben — Thu, 03 Nov 2011 17:25:19 +0000

This week the socialmedia worldforum stopped by NYC for a 2 day event at the Javitz Center. Thousands of people from around the globe attended – in person and virtually – to discuss the latest in social media and its impact on business and our daily lives. Throughout the event there was a seemingly endless lineup of exciting speakers from the likes of JP Morgan CHASE, Hershey’s, Hilton, Nike and many more.

Some highlights that generated considerable buzz with the audience: CocaCola’s Michael Donnelly discussed their social media and Facebook strategies (CocaCola currently has the most popular page on Facebook). Ted Rubin of Collective Bias who never fails to entertain, generated fun response in the audience and on Twitter when he offered a fool-proof solution to the blues – “whenever you’re unhappy, just go outside and skip!”. Even NASA stopped by to discuss their fascinating approach to social media. Did you know that they currently have astronauts tweeting from space? Check out @astro_aggie and @astro_satoshi if you’d like to follow.

At Synthesio, we’re always interested in analyzing the online impact of global events, so we analyzed all event-related tweets (2,500), and created an infographic with some of our findings including the geographic breakdown and top 10 global influencers driving the Twitter conversation. We utilized our proprietary SynthesioRank influence ranking system, currently being used by clients including Microsoft, Nissan and Johnson & Johnson to identify influential sites, online communities and individuals, and optimize their marketing and engagement efforts.

Click on the image below to view the infographic, and congrats to the top 10 influencers!

[Infographic] Social Media Week Global Analysis – Post-Game Report

Ben — Mon, 26 Sep 2011 15:47:08 +0000

Yes, it’s hard to believe but Social Media Week has come to a close. It was an exciting 5 days of thought-provoking discourse concerning the latest in social media, and its impact on business and our society. This truly unique event spanned across 12 cities worldwide, and sparked a global conversation covering a variety of topics…and what a conversation it was! 40,000 tweets, across over 20 countries and 20 languages. Truly impressive numbers, and another successful event for Toby Daniels (Founder & Executive Director), who incidentally ranked #28 on the U.S. influencer list…

Last week we posted our Social Media Week Halftime Report analysis, in which we provided a global breakdown of all Twitter chatter surrounding the event up to the midpoint, as well as a scoreboard of the top influencers driving the conversation in each country – based on our proprietary SynthesioRank influence ranking system. So it’s only fair that we follow up with the final numbers, and reveal the select few who have prevailed as THE top influencers of Social Media Week.

Click on the image below to view the full global analysis infographic, and congrats to the top influencers!

Social Media Week Analysis – Halftime Report

Ben — Thu, 22 Sep 2011 07:44:07 +0000

Social Media Week is a “global celebration of the best of what’s happening in Social Media; a series of interconnected activities and conversations around the world on emerging trends on social and mobile media.” as stated by Toby Daniels, Founder & Executive Director, and Arvind Salwan of SMW Glasgow.

It’s been an exciting week so far with inspiring, thought-provoking discourse taking place in 12 cities and spreading throughout the world. People are joining the global conversation to learn about the latest in Social Media, which is undoubtedly changing the paradigm of how we communicate, work and live, and to get a peek at what’s coming next.

At Synthesio, we specialize in analyzing global online behavior, so we conducted a worldwide Twitter analysis to find out just how large this online conversation has become so far, how it breaks down geographically, and who are the top influencers driving the conversation around the world.

So now it’s Halftime! We invite everyone to take a break, stretch your legs, grab a drink, and check out our SMW Halftime Report Infographic. Enjoy!

P.S – Don’t forget to check in after the event for our SMW Post-Game Analysis!

Click on the image to see the entire info-graphic.

Join Synthesio at the Social Media Marketing & Monitoring 2011 and Social Media for CEOs

Sara — Tue, 20 Sep 2011 09:05:34 +0000

Synthesio is delighted to welcome you this week at the Social Media Marketing & Monitoring 2011 as a gold sponsor and at the Social Media for CEOs, events organized by Our Social Times, one of the UK’s leading Social Media consultancies.

Social Media Marketing & Monitoring 2011

Catriona Oldershaw, Synthesio Managing Director UK, participated with other industry specialists in a lively discussion about Monitoring, Measurement & Engagement.

Photo credit: Naomi Bullivant / Viadeo

Topics covered during the event :

• Social Commerce – Innovative sales tools & techniques
• Location Marketing – Case studies & mobile apps
• Social Search – What it means & how to use it
• Social Media Monitoring – Influencer analysis & ROI
• Facebook – Sponsored stories, Ads, Apps & more
• Social Media Management – Dashboards & workflows
• B2B Social Media – Engagement & social CRM
• Integrated Marketing Campaigns – Offline, digital & social

Social Media for CEOs

Loic Moisand, Synthesio CEO, will be giving a presentation about Social CRM.

The event will be covering the following topics:

• Social media business strategy
• Leadership and innovation: “The Social CEO”
• Enterprise social networking (internal communities)
• Customer engagement and advocacy (external communities)
• Brand and reputation management
• Talent retention and recruitment

If you would like to have more information, don’t hesitate to contact us. We will be pleased to make a presentation about Social Media Monitoring and Customer Engagement at your office, and provide with best practice case studies.

Synthesio Raises 1.5M€ to Accelerate International Growth

Sara — Wed, 14 Sep 2011 10:13:23 +0000

Synthesio secures its first round investment of 1.5M € with Entrepreneur Venture. The funds raised will be used to accelerate its growth in its headquarters of France and internationally.

After initial fundraising made with ESSEC Ventures in 2006 and secondly, with Lior in 2007, Synthesio has raised 1.5M€ with Entrepreneur Venture. This investment is part of a first round of capital investments. The deal, coordinated by PAX Corporate Finance, has received strong interest from financial investors.

Founded in 2006, Synthesio provides SaaS solutions for Social Media Monitoring and Social CRM. The solutions, available in 30 languages and designed for large companies, include:

• Monitoring online brand reputation (blogs, Twitter, Facebook, news sites, etc.)
• Human Analysis of verbatim comments published by users and identification of trends
• Engagement with consumers, influencers and prospects through social media

“In five years, Synthesio has established itself as a major player in Social Media Monitoring in Europe. In 2011, we continued to innovate by creating Unity, a platform for real-time engagement, online community management and customer service on the social web. Today, the arrival of Entrepreneur Venture constitutes an essential step in positioning our products internationally”, stated Loic Moisand, co-founder of Synthesio.

Since its creation, the company has experienced rapid growth, and currently has offices in France, the United Kingdom and the United States. Today, Synthesio has nearly forty employees and collaborates with brands such as Nissan, Microsoft, Accor Hotels and Orange Telecom. The company plans on continuing to increase its headcount to enhance its sales, marketing and R&D departments in 2011 and 2012.

“Entrepreneur Venture is the right choice of institutional partner for us; they are an ambitious investment fund with a solid understanding of the operational issues of fast-growing companies such as Synthesio. Their financial support and international expertise will allow us to rapidly position our business into strategic markets, “said Thibault Hanin, co-founder of Synthesio.

—-

About Entrepreneur Venture
Founded in 2000, Entrepreneur Venture is a financial institution, approved by the AMF, specialised in unlisted companies, and owned and operated by entrepreneurs. Entrepreneur Venture Capital has invested in 70 SMEs in 16 French regions. It manages two venture capital funds and 15 institutional local fund investments. It is now the leader of FIP ISF with over € 145 million raised to date.

About PAX Corporate Finance
Founded in 2003, PAX Corporate Finance is a specialist in fundraising and matchmaking enterprises. The firm combines, in an original approach, financial expertise with a vast knowledge of its clients’ businesses. Its areas of focus are computing, media, telecommunications, energy, medical technologies, healthcare, retail, luxury. The company has fifteen professionals based in Paris and a network of expanded international partners present on the main global economic zones.

—
Press Contact – Entrepreneur Venture
Agence Cap&Cime
Annabelle Ledoux – tel. +33 (0) 1 55 35 07 72 – aledoux (at) capetcime (dot) fr

Press Contact – Synthesio
Sara Portell – tel. +33 (0) 1 44 77 89 10 – Sara (at) synthesio (dot) com