Analyze online conversations, opinions, wants and needs regarding a brand and/or topic. Identify a brand’s strengths, weak signals, opportunities for improvement, and measure competitor presence / progress.
Build a community of brand advocates, identify key influencer individuals and key influencer websites to improve targeting and gauge the impact of digital campaigns.
Identify new prospects for lead generation and provide new product info, news and promotions. Use social intelligence to understand consumer wants/needs and integrate in sales materials and pitches.
Establish real-time communication between a brand and consumers to improve service, customer satisfaction and sales. It provides an open venue for each customer service answer to be viewed by numerous consumers concurrently.
Control brand image / reputation. Identifying new candidates, and communicating directly to facilitate the hiring process.
Identify the beginning of a potential crisis before it spreads, to minimize brand damage. Establish a direct dialogue with key journalists, bloggers, etc. Conduct real-time engagement activities to communicate directly with consumers.