Synthesio, Global Social Media Monitoring

Applications

In a world where everyone can be a publisher, you’ll need solid, comprehensive data on who’s saying what about you and where. You can use this data for marketing outreach, new product development and new product launches, campaign assessment, crisis management and more.

We’ll work with you to define your data and reporting needs and then build a custom system just for you. From a live dashboard feeding near real-time results, to complete brand audits to periodic quantitative and qualitative studies, we’ll give you the data you need to confidently engage your marketplace.

Online Reputation Management

Know what they're saying about you and how they feel about you

If you're a major brand, people are already talking about you on forums, social media, blogs (and, of course, traditional media as well). We'll capture their comments verbatim, analyze them, and set up the system to keep you informed about what it all means for you and your brand. Even if you're not a major brand yet, you might be surprised about the conversations going on about you right now.

Crisis Monitoring

Know when the fires are coming and be equipped to put them out fast

The social web can serve as an early warning system for developing crisis. We'll help you set up your own emerging hot-spot detection system so you can head off disasters before they arise. If you're already in a crisis, we can quickly (within an hour) set up a monitoring system to give you real-time data on influencers and conversations worldwide.

Consumer Insight and Market Research

Know what your marketplace is thinking and how they might behave in the future

Turn your consumers into your personal “super focus group”, and identify answers to your marketing questions – who is using the brand (why are they NOT using it), what are their opinions, positive/negative, etc. Effective data to help drive innovation, fine-tune product development, and even improve ROI and sales. Your “super focus group” will also help you answer the questions that you didn’t even know to ask - revealing issues you didn’t even know existed.

Influencers and Engagement

Know who's at the center of the conversation and who's listening to them

We'll help you determine who's leading conversations in your marketplace, and where those conversations are taking place. You'll be equipped to engage them in the conversation yourself.

Campaign Measurement

Know if and how much progress you're making. (Helps you answer 'What's our ROI ?')

Before you launch a new campaign or new product, we'll help you establish a solid benchmark (the 'before' picture), you can use to assess your performance (the 'after' picture). We'll help you define and collect the data you'll need to make your ROI analysis meaningful.

Competitive and Business Intelligence

Know what your competitors are up to and what your marketplace expects

When you're making your plans for the future, you'll want to know what your competitors are up to and what your marketplace expects in order to make well-informed strategic decisions. Based on your key performance indicators, we'll help you detect, collect, and analyze relevant strategic information. We'll also help you integrate this data with your existing business intelligence systems.