Synthesio, Global Social Media Monitoring

Synthesio Unity – Consumer Engagement, United at Last

In the next 2 days more content will be created on the web than existed in all of 2003. Consumers are talking more than ever about their favorite (and least favorite) brands online, and brands are realizing the importance of becoming more humanized and engaging with the public.

Unity was designed with our agency and brand partners in mind to meet their growing need for one platform to help conduct all their daily corporate communications within all channels. Social Media, Marketing, and Customer Service teams now have the power to:

• Monitor and influence-rank global conversations in any language
• Collaborate with internal teams to provide the best answers to your consumers
• Engage with consumers across all channels, social & mainstream
• All within ONE Platform

• Social Management

  Manage your corporate social media presence quickly and easily by posting messages in real-time on numerous platforms simultaneously with one click (Facebook, Twitter, Forums, Blogs, etc.). You can save time and stop the shuffling between all the different platforms.

• Real Time Routing

  The main challenge for engagement initiatives is to minimize the time between data collection and the brand response. Unity has been designed to harvest comments in real time and route them to the right community managers with regards to several criteria such as priority, influence, topic (complaint, sales lead, request, etc.) or status (in progress, responded, closed).

• Full Tracking Capabilities

  With Unity, administrators and team managers can monitor the progress of their team members, track the impact of corporate communications and show statistics on customer satisfaction, time to respond, number of complaints closed or in progress, etc. These results can easily be integrated into regular CRM systems such as SalesForce, Oracle, SAP or Siebel.

• Collaboration and Permission Levels

  You can create workspaces to enable various teams to work on different projects and organize all social media activity related to a specific business objective, campaign or company department. Unity also enables you to configure multiple user profiles and choose permission levels to control security access (Administrator, Group Manager, Community Manager).