Data Integration
We understand that often times clients have other platforms and systems of data that they analyze on a continuous basis, so we help make things efficient by integrating our dashboards and data with any other data you have set up. Achieving one centralized platform for all your data is not only convenient but essential for effective research and operations.
Client-Data Integration…in any direction
Let us know what CRM system you have set up, and how you would prefer to work, and we will implement to suit your needs. We can integrate client-side data and even offline unstructured data into our dashboards, or vice versa, setting up APIs to funnel our data into your CRM platform.
and more...
Synthesio One Voice of the Customer program
Traditionally, large companies have used various sources for measuring customer experience, such as surveys, customer service and call center logs, customer emails, etc. In recent years, social media has created a whole new flow of customer opinions and feedback, and marketing teams continue to struggle over the best ways to draw meaningful insights from the various forms of data available – online and offline, structured and unstructured. Synthesio has developed an innovative approach to consolidate the various sources of customer feedback into one centralized platform, and help brands to understand their One Voice of the Customer. Working on this new approach with clients such as Microsoft and Johnson&Johnson, we’re seeing the value that this program can bring to the entire organization – to drive better decision making across all departments, and provide a measure for accurately predicting and encouraging the company’s future growth.
Adapted from Forrester