Twitter is a go-to social media platform for every marketer. According to Biz Stone, “Given a limit of 140 characters, people consistently reaffirm that creativity is a renewable resource.” In 140 characters, marketers use Twitter to share new content, the latest information about their brand, facts, quotes, attachments and more!
With that being said, we gathered 17 interesting Twitter stats that every marketer should know. From the amount of daily Twitter users to interesting demographic information about these users,these are key stats for every marketer. You can even take a look at the most followed users on Twitter or the most Retweeted Tweets to get inspiration about future posts. Keep these 17 Twitter stats in mind next time you are planning your social engagement strategy.
-
In 2006, the first Tweet was sent by founder, Jack Dorsey.
-
In 2007, the first Tweet with a hashtag was sent by Chris Messina.
-
In 2015, Twitter purchased Periscope for live streaming videos.
-
Twitter has over 317 million users.
-
Twitter has over 120 million unique monthly visitors to Twitter.com on desktop and mobile.
-
100 million Twitter users login daily.
-
A solid 500 million Tweets are sent per day.
-
Twitter now supports more than 35 languages.
-
About 60% of Tweets come from third party applicants.
-
The average Twitter user have 208 followers.
-
Katy Perry has more Twitter followers than anyone else.
-
Twitter has a roughly 3,600 employees.
-
50% of these employees are said to be engineers.
-
The average Tweet with an image receives 211 engagements.
-
The average Tweet without an image receives 31 engagements.
-
The most Retweeted Tweet was an Oscars selfie on Ellen’s Twitter account.
-
If Twitter was a country, it’d be the 12th largest in the world.
Interested learning more about the history, stats or facts about social media? Take a look at the Top 20 Facebook Facts for Marketers or 14 Must-Know Instagram Stats of 2016.
