Crisis Monitoring
- Track fluctuations in sentiment in any location or language to catch negative situations before they escalate.
- Surface targeted keywords in qualitative mentions to proactively respond to adverse events.
- Measure success of crisis control activities by monitoring customer response and it’s impact on overall brand health.
Alerting
- Generate alerts based on conversation volume spikes to respond to irregular social media public relations activities.
- Designate specific events to trigger alerts to key departments, teams or personnel.
- Route specific subsets of content through alerts to stakeholders in your organization.
Visual Listening
- Detect outdated or unauthorized usage of legacy logos to protect your brand equity.
- Gauge the complete value of your sponsorship investment by identifying and measuring the associated engagement with your brand logo in visuals.
- Protect your reputation by surfacing usage of your logos in conjunction with imagery that might have a negative impact on overall brand health.
