Social Media Intelligence Platforms are robust, enabling marketers to collect real-time data, and visualize it in the platform, through an export, or via direct integration with an Application Programming Interface (API). Many brands regularly use these methods to analyze their social data further to make substantial, data-backed business decisions. However, some teams don’t have the resources, time or skill set in-house to do this. Instead, brands like these rely on a social media metrics report, customized for their business, and delivered on set dates.
If this is the case with your brand, a team of experienced Social Media Intelligence Analysts and Market Researchers can act as an extension of your team, that you can scale up or down as needed. Having a team like this will allow you to take your Social Media Intelligence program to the next level by focusing less on building the custom reports that your team requires, and more on the information that the reports provide. Above all, this means less time building, and more time strategizing.
What is a Social Media Metrics Report?
Do you spend countless hours preparing custom reports for your management team? Do you often get asked the question, “When will that report be ready?” A custom social media metrics report takes your social data, tailors it to the needs of your business, and consistently delivers it to you:
- Monthly
- Quarterly
- Yearly
- Seasonally
- Or any other duration needed to run your business
Metrics in the reports vary based on business needs, and can include:
- Engagement Rate
- Share of Interactions
- Media Value
- Share of Voice
- Social Reputation Score
- Share of Reach
- And many other metrics
Depending on the needs of your brand, you can choose the timeframe for the reports. Also, you can choose the metrics that are most important to include in the reports.
Beyond the formatting of the social media metrics report, social intelligence analysts will take a close look at sharp fluctuations with your data, to help you understand the drivers. That way, you have a good explanation when you get asked “Why did we see a spike on X day?” or “Why was there a drop back in X month?”
In addition to fluctuations, these reports will help you establish baselines based on the historical performance of your brand, rather than generic industry benchmarks. This always comes in handy to answer the tough question of “Are these results good or bad?!”
In conclusion, for those strapped for time, a custom social media metrics report will often include an executive summary, highlights, key takeaways, recommendations for next steps, and a comparison of the current duration vs. previous durations.
Learn more about how a social media metrics report can help your brand see the bigger picture, and respond with confidence.
