Social monitoring software
Because of its ubiquity, low cost of entry, and audience targeting abilities, more firms than ever before are now using social media to promote brand awareness, market their products and services, provide customer support, conduct market research, establish lasting connections with customers, and watch their competitors. Social monitoring software makes it easier for organizations to do all of these things.
Social media monitoring platforms enable firms to monitor, measure, and track their brand’s presence and performance on social channels by letting them collect engagement and reach metrics for multiple social media accounts and campaigns and gather mentions of their brand, products, and services from across the social web. Social monitoring software helps them keep an eye on the conversations, people, and trends that matter to their business.
The benefits of social monitoring software
Teams across your organization—marketing, branding, sales, PR, product development, customer care—can benefit from the use of social monitoring software. With the right tool in place, your firms can transform social media data into actionable insights that you can use to improve your social media strategy and customer service efforts, fine-tune your marketing approaches, evolve your PR and communications strategies, and maximize your social media ROI. You can leverage social monitoring software to learn from the billions of conversations and user interactions on social media: to gather the information you can use to create more appealing messaging and content that users want to share, boost brand awareness, foster brand loyalty, and gain an edge on the competition.
How brands use social monitoring software to support and grow their business
The uses for social monitoring software in the enterprise are numerous. Your customer support agents can find and respond quickly to complaints and negative comments about your brand, product, or service on social channels. Your creative team can tap into trending topics and memes on social networks, gauge the impact of your digital marketing campaigns, find brand advocates and influencers to amplify your brand assets, and demonstrate the ROI of social media marketing initiatives. Your sales professionals can use social monitoring software to find out what products and features your customers are interested in while your product managers learn more about your customers’ changing needs and expectations.
How brands choose social monitoring software: determining the features you need
With all of the services available now and the variety on offer today, searching for the right social monitoring software can take a lot longer than it should. Here are some things to consider as you compare social media monitoring companies:
- Some software programs limit the number of keywords you can monitor and the number of mentions you are able to view based on your pricing plan. This can be a serious limitation for many organizations.
- Language and platform support vary widely among services. If your customers live in different parts of the world, you will need to find a solution that supports the languages and platforms they use.
- If you will be collecting large quantities of mentions, you may want to find a solution that offers social analytics software. Tools like sentiment analysis and trend analysis let you filter and make sense of conversations faster—a must for global brands.
Upgrade from social monitoring to social listening with Synthesio
A known leader in the social listening space, Synthesio has developed a powerful suite of social media intelligence tools. Combining robust social monitoring software with enterprise-scale social media analytics, Synthesio’s Social Listening Platform is used by the world’s leading brands and creative agencies to grow and support their business.
With support for social monitoring in over 80 languages and the widest selection of social data on the market, Synthesio’s Dashboards for Social Listening are your portal into the global social web. Monitor your owned, paid, and earned media across social media platforms while gathering and analyzing real-time mentions of your brand, products, and competitors. Sort through your mentions by keyword, topic, media type, source, language, location, sentiment, Synthesio Rank*, and more to find the conversations, people, and sites that matter most to your business. Use-case based dashboards, intuitive data visualizations, and AI-powered analytics make getting accurate actionable insights into your brand, campaigns, and customers simple and fast.
*A proprietary influence ranking metric developed by Synthesio
