The world of dating apps can be challenging to navigate for both users and companies. For one, today’s tech-savvy users often delete apps as quickly as they download them. That’s why dating apps need to find a way to retain users, encourage continued usage, and attract new users. Customer intelligence platforms empower marketing teams to craft strategies that connect with the audience.
What does the online landscape look like for Bumble?
Bumble, a dating app where only women can initiate conversations with a match, gives female users a sense of security and control that can otherwise be hard to find. The app has over 55 million users in 150 countries. And, as of 2018, has been responsible for over 20,000 marriages.
There’s fierce competition between dating apps like Tinder, Hinge, OkCupid, CoffeeMeetsBagel, and more. We used our suite’s social listening capabilities to track online conversations about Tinder, Bumble, and Hinge.
Based on conversation volumes, we found that, at 90%, Tinder takes up the lion’s share of online buzz between the three apps. Bumble comes in second, at around 7%.
However, not all coverage or conversations is good news. For example, this Twitter user seems to prefer Bumble over Tinder.
We analyzed sentiment analysis to see how people feel about these three apps. Turns out, Bumble has the highest amount of positive sentiment, while Tinder comes in last.
Getting the Basics from a Customer Intelligence Platform
Now, let’s take a step back to look at who’s talking about Bumble online.
The age demographic talking about Bumble is skewed toward 25 and 34 year-olds and consists of more females than males.
When it comes to online buzz about Bumble, social media users turn to forums, Reddit, and Twitter at almost equal rates. Forums, however, narrowly edge out the other two.
Customer Intelligence Platform Reveals the Likes and Dislikes of Bumble Fans (a.k.a. Icebreakers For Your Dates)
Here’s a profile of the typical Bumble user, provided by our customer intelligence, or audience analysis, platform.
The average user is a female, aged 18-24, who loves comedy movies, Facebook, and traveling.
Across the board, their favorite sports and leisure brands are Vans, Reebok, Timberlands, Champs, Fabletics, Lululemon, Adidas, and Oakley.
Do Bumble fans also use Tinder?
It seems so! It’s actually one of their favorite apps, alongside another dating app called Zoosk. They also especially love Facebook, Buzzfeed Video, iTunes, and Instagram.
In addition to these apps, Bumble fans also like TIME magazine, VICE, Cosmopolitan, Teen Vogue, GQ, and USA Today.
Knowing the “where” of the target audience allows Bumble to optimize ad-placement and better target potential users, as well as encourage current users to frequent the app.
Bumble fans also loved the Warped Tour, music festivals, nightclubs, dancehalls, Tomorrowland, and Coachella. Quite a lively crowd! Knowing the events that your target audience enjoys allows you to create or sponsor events that bring a return on your investment.
In terms of music, Bumble fans love Ariana Grande, Wiz Khalifa, Chris Brown, Anna Kendrick, and Mac Miller. This information gives Bumble an idea of the artists or celebrities to consider for brand partnerships.
Customer Intelligence Platforms Create Campaigns That Work
We’re just scratching the surface of the information that customer intelligence platforms provide. App-based companies are regularly pushing out features and updates to improve the functionality of their products. Marketing teams bridge the gap between a strong product and a target audience. Customer intelligence platforms provide businesses with valuable intel on what audiences like and how to best market apps and other products.
Profiler is the only audience analysis tool on the market that goes beyond Facebook likes to analyze digital body language. See the complete picture of how customer intelligence platforms can drive up usage and downloads in the dating app industry.
