In the opening weekend of “Avengers: Endgame,” the highly anticipated film grossed $1.2 billion worldwide. It had the largest worldwide opening ever recorded, reaching the $1 billion mark quicker than any film in history. Social research reveals that the epic finale of the first decade of the Marvel Cinematic Universe had a clever approach to marketing the film. Their marketing strategy entailed little to no marketing for its premiere, and this strategy worked. Marvel did not show what the movie will contain and kept many things a secret from their audience. Their no-action marketing approach built up immense excitement and suspense, leading crowds to flock to theatres during the opening weekend. Social research on Endgame’s massive box office haul proves that this marketing strategy, despite being unconventional, is working.
Many brands are taking advantage of the social media buzz for “Avengers: Endgame” by implementing the film into their marketing campaigns. Walmart, Google, Audi, and more offered products and services tied into the latest Marvel film, while many other brands shared superhero themed ads and tweets. These brands are taking advantage of consumers’ excitement to try and capture the spotlight.
Walmart
Walmart is using Avengers props to attract customers to their stores. They used social media to encourage Avengers fans to visit a Walmart near them to see the props. The props are a part of their superhero augmented reality app. You can download the app from the iTunes App store or the Android market. Then, go to a Walmart store where you can assemble your Avengers team. Players can use the app to unlock characters by pointing the app at Avengers signage and props throughout the store. You can also take pictures through the app to share with your friends.
Adidas
Adidas announced the “Heroes Among Us” sneaker collection in celebration of the “Avengers: Endgame” premiere. The collection features nine basketball sneaker products, each representing one of the Marvel heroes.
Google offered “Avengers: Endgame” Playmojis on its smartphone, the Pixel 3. They shared a short clip across social media where a young child is seen playing with the Playmojis on Pixel 3. Google Pixel used Endgame as a part of their marketing strategy to attract fans to their product. This is another example of a brand taking advantage of the increasing attention that “Avengers: Endgame” is bringing.
Ulta Beauty
Ulta Beauty released a Marvel’s Avengers inspired makeup-line just in time for the Endgame premiere. The makeup line features an eyeshadow palette, highlighters, lipsticks and lipglosses, and a makeup bag. Avengers logos cover each of the makeup items.
Audi
In a commercial released by Audi called “The Debriefing,” Audi uses Endgame marketing to promote their latest vehicle. In the commercial, Captain Marvel is back to help the Avengers battle for the fate of the universe. But first, she’s got to get debriefed in what she missed—from fads to food to tech, including the fully-electric Audi e-Tron SUV.
Social Research
The “Avengers: Endgame” marketing strategies by these brands show how beneficial it is to follow trending topics. When you pay close attention to social media buzz, your brand takes a hundred steps forward in their marketing and sales efforts. It is imperative to conduct social listening when certain topics, such as the “Avengers: Endgame”, are trending. This puts your brand at an advantage because you are then able to get ahead and implement the trend in a sales campaign. In doing so, your brand attains new customers and significantly increases sales.
When looking into the demographics of the “Avengers: Endgame” social media audience, social research reveals that 72% are males and 28% are females. Therefore, the majority of the conversations occurring across social media about Endgame are made by males. Additionally, the ages of this audience are primarily in the 18-25 and 25-35 age groups. Brands can take advantage of this type of social research by creating marketing campaigns around Endgame that target these groups. Social media intelligence reveals how brands should take advantage of demographics and use the data for their marketing campaigns.
Social media and the entertainment industry go hand-in-hand. Online users are sharing opinions, content, and using social media to stay connected and up to date with the latest movies and TV shows. Synthesio enables companies in the entertainment industry with extensive data and insights to manage sentiment and adapt to consumers’ needs. Learn about how Synthesio drives success in the media and entertainment industry.
