FAQs Archive - Page 5 of 18

Q: What is social listening and why do we do it?

It is the process of monitoring, tracking, and analyzing conversations about a brand, product, and/or other keywords on social channels, which may include social networking services, microblogging platforms, discussion forums, industry blogs, and customer review sites. Organizations use social listening to measure brand health, evaluate the performance of digital marketing campaigns, inform content development, detect and assess the impact of an emerging crisis, and more.

Q: What are social media listening tools?

They are software applications that use scrapers to automatically collect mentions of a brand, product, service, and other keywords from social media sources and offer a variety of analytics tools. Firms can leverage analytics to filter their social media data and extract insights about their brand, customers, and competitors—actionable insights that can be used to inform decision making and support workflows across the enterprise.

Q: How do you develop a social listening strategy?

You start by defining your objectives, deciding what it is that you want to achieve with your social listening initiative. Based on that, you will then need to select the channels, keywords, and metrics you want to track and choose an appropriate social listening tool. Once you have a tool in place, you can then figure out how to best share its capabilities across your teams, distribute the insights gathered across internal stakeholders and integrate your social listening information with data in your BI and other enterprise systems.

Q: What is a social monitoring tool?

It is software used to monitor owned accounts on multiple social media platforms and track mentions of an organization or brand, a brand's products, and services, rival organizations, and other relevant keywords on social networks, forums, blogs, customer review sites, and other sites where user-generated content is made publicly available. It can be used to collect various social media metrics, find unsatisfied customers, and assess the performance of social marketing campaigns.

Q: Why should social media be monitored?

It should be monitored because social media is the place consumers now go to praise or complain about a product or service. And today's consumers have come to expect a timely response when they complain. Monitoring social media allows companies to provide more responsive customer service on social channels and get real-time feedback that can be used to inform product development, content creation, and campaign strategy.

Q: How do I monitor my competitors on social media?

You can use the tools or services provided by social media monitoring companies to keep track of your competitors' activity on social channels and gather mentions of their brand name, products, and services from across the social web. You can compare your brand's health and campaign performance by collecting and using metrics such as Follower Growth, Engagement, and Share of Voice.

Q: What is social media data analysis?

It refers to the processing of social media data in order to extract meaningful insights that can be used to inform decision making across an organization. Data science is applied to social media data in order to identify significant patterns and connections that may signal important trends and relationships—actionable intelligence that can be used to answer critical business questions.

Q: What are the benefits of social media analytics?

By enabling companies to identify meaningful patterns and trends in social data, it helps companies make informed decisions in areas ranging from product development to public relations. Social media data analysis can help companies better understand the needs and expectations of their customers, improve the efficiency of customer service and market research carried out on social channels, invest smarter in product development and marketing, increase their competitive intelligence, and demonstrate their social media ROI.

Q: How do you analyze your social media data?

You can manually gather the relevant data and metrics from each social media platform on which you have owned accounts and then compile the data in a spreadsheet, which can then be used to create charts and graphs helping you analyze the data. Or, you can use a social analytics platform that can collect, track, and process the relevant data and metrics from across your owned, paid, and earned media and provide you with automated insights into your brand's online presence, your competitors, and social media users.

What are social media listening tools?

How do you develop a social listening strategy?

Why should social media be monitored?

What are the benefits of social media analytics?

How do you analyze your social media data?

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