Consumer or market trend analysis can be categorized into three types: geographic, which is analyzing trends within a group that is defined by their geographic location; temporal, or analyzing trends over a specific period of time; and, intuitive, or analyzing trends based on demographic and behavioral patterns and/or other variables that are perceived to be of importance to the researcher.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.