They are important for social listening because they allow you to track data about your campaigns—about website traffic, lead generation, and conversions. By enabling you to identify the social network and specific campaign sending traffic to your site, you can measure the performance and ROI of your social media marketing campaigns and find out which strategies are most effective.
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As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.