Social media monitoring companies
As the number of people using social media continues to rise, the market for social media monitoring solutions continues to expand. More companies are coming to depend on the solutions provided by social media monitoring companies in order to monitor their accounts on various platforms, learn about their followers, listen and more quickly respond to customers, and track mentions of their brand across the social web.
Social media is now the place where people get their news, customers complain, and companies help and understand their customers, market their products and services, watch their competitors, and discover new consumer trends. Social media monitoring companies help companies do these things more efficiently and effectively.
Tools provided by social media monitoring companies
As the market for social monitoring software matures, the number of social media monitoring companies swells, making it difficult for organizations to find the best solution for their needs. Basic social media monitoring tools allow you to monitor your owned accounts on social media platforms, view demographic information about your followers as well as various reach and engagement metrics, and track mentions of your brand, products, and other keywords on social channels.
Social media monitoring platforms, which combine multiple tools into a single toolset, may offer a larger selection of data sources, results filtering capabilities, reporting and notification services, support for multiple languages, and APIs enabling integration with other business systems. Social listening platforms offer powerful social analytics capabilities that can help you streamline your workflows and extract accurate and meaningful insights from your social data faster.
Leveraging the technology provided by social media monitoring companies
The monitoring and analytics technology offered by social media monitoring companies can be used for a wide range of use cases:
- Customer support. Be alerted of and respond to complaining customers on social media to provide attentive customer service.
- Market research. Find out about trending topics, viral memes, and changing consumer values, concerns, and priorities.
- Brand analytics. Gather and analyze various brand intelligence metrics to evaluate your brand’s presence and performance online.
- Campaign analysis. Monitor awareness, engagement, and conversion metrics to determine the effectiveness of your campaigns.
- Social media crisis management. Track negative sentiment on social channels to detect a potential crisis and act fast to protect your brand reputation.
Analytics capabilities offered by social media monitoring companies
Some social media monitoring companies now offer valuable analytics tools such as sentiment analysis, audience analysis, and trend analysis—technologies that accelerate social media measurement and social media insights discovery. Leveraging natural language processing and computational linguistics, sentiment analysis is used to understand the mood behind conversations and sort mentions by the sentiment expressed. Audience analysis enables organizations to explore detailed demographic, psychographic, and behavioral information about a target audience. And trend analysis is used to identify significant shifts in consumers’ perception of a brand and discover changing consumer preferences and interests.
Social listening plus next-generation social analytics from Synthesio
Integrating broad social monitoring capabilities and robust, AI-fueled social analytics tools, Synthesio’s Social Listening Platform provides you with the business-critical metrics, detailed audience insights, and real-time data you need to supercharge your social presence. With customizable social listening dashboards, you can measure brand intelligence, evaluate the impact of your campaigns, benchmark your brand’s performance against that of your competitors, and keep a close eye on the conversations that matter most to your business.
Use Synthesio’s audience analysis tool Profiler to learn more about your audience’s likes and dislikes, online purchasing behavior, and media consumption patterns to help you craft engaging content that resonates with targeted consumers. Leverage Signals, Synthesio’s state-of-the-art trend detector, to surface unexpected and actionable insights from billions of conversations happening around the world. Designed by experts in market research, Signals shows you the conversation peaks, correlations, co-mentions, and patterns relevant to your brand, helping you understand the context—the attitudes, behaviors, and market dynamics—behind the conversations. Synthesio helps you become fluent in the language of social.
