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Today, Ipsos Synthesio is proud to publicly launch its latest capability, Quick Search. Quick Search provides the fastest way to...
In the final week before Black Friday 2025, we went online to identify key buyer personas for this annual retail event. Here...
Wellness isn’t just a category; it’s a cultural operating system. It shapes what people eat and buy, how they want to feel, look, sleep,...
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Research By – Ipsos Türkiye | No Personal Information Introduction: Pink, less progress? Every October, pink ribbons flood our feeds. The conversation swells, campaigns launch, headlines...
In automotive retail, Google Maps ratings and reviews directly influence dealer footfall and customer trust. For a leading European car manufacturer with a multi-country dealer network,...
Halloween 2025 isn’t just one spooky night anymore; it’s a full month of creative, hands-on fun, and across social media feeds, two major aesthetics are stealing...
By now every marketer understands the power of social data. It’s how we spot trends, understand audiences, and shape content that connects. But...
Discover how a leading pram brand used LLM-driven insights from Synthesio GEO to refine messaging, boost AI search visibility, and align with consumer needs.