Social listening tools and audience insights for education, government, and nonprofit organizations.

The target audience for higher education is hyper-social. Between posting on Instagram and sharing status updates on Facebook, students spend a lot of time on social media. Universities know that social media is vital to reach students and prospective students efficiently; however, most universities and colleges struggle to truly understand and reach their target audience. A Social Listening Platform and audience insights tool can help universities:

• Find prospective students and influencers at the right time in the evaluation process
• Monitor social media feedback from current students from a single location
• Listen to what alumni are talking about, turn them into advocates, and uncover donation opportunities

Governments have embraced the benefits of social media for sharing content; however, only some government entities are moving beyond using social media as an outbound “push” tool, and beginning to “listen.” Social media listening provides raw, unfiltered feedback to give governments a more realistic view of how programs are performing. Use cases include:

• Listen for mentions, hashtags, and keywords related to a campaign, and automatically detect sentiment as positive or negative
• Perform audience analysis to learn about and analyze the target audience within a community
• Stay on top of any crisis, and manage reputation, by setting real-time alerts based on spikes in social data

Social media has presented nonprofits with a unique opportunity to seek out and connect with supporters, create awareness around fundraising campaigns, and more. Nonprofits around the world are doing amazing things for noble and important causes, and are using Synthesio to:

• Identify donors, build relationships, and understand why people are donating in real-time
• Find volunteers and supporters who are talking about your organization on social networks
• Discover influencers with an engaged following, who will have a large impact on your organization

Luxury brands use the Synthesio Social Intelligence Suite to make strategic business decisions

Luxury brands, including cosmetics, fragrances, and fashion brands turn to social listening for luxury marketing insights.

Lip kits, contouring … what’s next? Cosmetic brands leverage social media intelligence to track trends and see what their consumers think about their brand. See if your new product is performing up to consumer standards and determine your brand’s pain points.

• Cosmetic lines can set up alerts for competitors and their luxury marketing campaigns.
• See where your luxury cosmetic brand stands compared to competitors with the Synthesio Social Reputation Score.
• Learn what your customers prefer throughout their in-store and online customer journey.

A fragrance purchase is no longer just an in-store experience. People can find their signature scent online with the help of product reviews and recommendations from other consumers and influencers. Create a crafted experience for your luxury fragrance brand using the Synthesio Social Intelligence Suite.

• Synthesio’s Social Intelligence Suite can help your luxury fragrance brand discover potential influencers that can strengthen your campaign.
• Use Synthesio Profiler, our audience insights tool, to increase market share by learning about your competitor’s consumers.
• Spot trends with the industry’s fastest and most precise platform.

Fashion brands can leverage insights from the Synthesio Social Intelligence Suite to track industry trends and sentiment from around the globe.

• Track consumer shifts and determine ways to create a personalized in-store and online shopping experience.
• Use Synthesio’s Social Intelligence Suite to tailor product recommendations.
• Measure social ROI, brand loyalty, share of voice, sentiment, influencers and more.

Enterprises Use Synthesio Social Intelligence Suite to Drive Success

The media and entertainment industry needs sophisticated tools to monitor conversations from social media and rely on the Synthesio Social Intelligence Suite for extensive audience insights and granular social listening. Our Social Listening Platform includes extensive features including automated alerting.

The media industry receives constant attention both online and offline. The success of publications depends heavily on consumer’s preferences in media and how they prefer to consume it. Synthesio provides companies in the media industry with the data they need to monitor their brand’s reputation, consumer’s top affinities, and measure Social Reputation Score (SRS) against competitors.

• Synthesio’s Social Intelligence Suite assists publishing companies with trend tracking dashboards focused on their industry and consumers.
• Real-time alerts help media companies track leading crisis indicators. Set up tailored alerts to get notified in real-time.
• Optimize your efforts and understand your ROI by measuring your media company’s impact and success.

Social media and the entertainment industry go hand-in-hand. Online users are sharing opinions, content, and using social media to stay connected. Synthesio enables companies in the entertainment industry with extensive data and insights to manage sentiment and adapt to consumers’ needs.

• It’s no secret that streaming services are dominating movie theater companies. Profiler, Synthesio’s audience insights tool, helps theaters by pulling insights and data to help boost company strategies and campaigns.
• Synthesio empowers record labels across the entertainment industry with the ability to track mentions and alerts for their musical groups and artists.
• Arenas and event companies leverage Synthesio’s social media command center, Beam, to monitor and display real-time online conversations while hosting events.

Sports teams, players, and agents are all using social media to curate a well-supported brand image. Synthesio’s Social Intelligence Suite provides executives and agents with the data they need to monitor their players and sports fans across the globe.

• Sports sponsors leverage Synthesio’s social listening platform to measure ROI for their campaigns.
• Synthesio’s influencer tracking technology lets marketing teams monitor the reputation of sports brands and the industry holistically.
• Benchmark customer satisfaction in the sports industry by leveraging Synthesio’s Social Reputation Score.

Social Media Intelligence Suite empowers teams across telecom, software, and video game enterprises with technology industry analysis tools.

Companies built on rapid advances in technology need to have their finger on the pulse of both their competitors and their global consumer base. Powered by natural language processing technology and machine learning, the Synthesio Social Intelligence Suite provides enterprise teams with the tools they need to monitor the digital channels that impact the marketplace and the influencers who drive trends.

Telecom companies use the Synthesio Social Media Intelligence Suite to monitor consumer feedback that could spiral into disasters. We provide a granular view of crisis indicators across media channels and notify stakeholders when there are data spikes. Integrations with leading SaaS providers allow technology companies to close the loop on all organic mentions of their brands, so no complaint escalates into a crisis.

• Synthesio’s integration partners pull organic posts that don’t appear in owned channels into their response portals so that telecom brands can take action.
• Follow the entire social conversation with Synthesio’s threading feature, which displays all of the chronological comments generated by the original post.
• Synthesio’s alerting and reporting gives stakeholders up-to-the-minute views of crisis triggers and organic performance, so teams can remain aware of issues.

Software and IT executives play in a competitive space, which gets more crowded every day. To maintain their position in the market, stakeholders across software and IT organizations must have a flexible MarTech stack that can plug-and-play with data from multiple vendors. Synthesio includes Technology Industry Analysis Tools that can push mentions into a multitude of business process and intelligence tools.

• Synthesio’s API is designed to connect to SaaS partners so organic social data doesn’t need to live in a silo — and can be leveraged within Salesforce, Marketo, Domo, and more.
• IT and software companies leverage the Synthesio social listening platform to inform the direction of products based on the feedback that generates the most volume across social channels.
• Our Technology Industry Analysis Tools empower software and IT executives with granular customer personas that include brand affinities, interests, and demographics of target audiences.

Video game and app developers sit on the edge of the benefits and pitfalls of social media. Tech executives can leverage the positive reviews and YouTube influencers. Those same executives can crash and burn under the harsh scrutiny of thousands of journalists and millions of trolls. Synthesio provides executives with the most in-depth data on the market which can have an impact on reputation and success.

• Synthesio’s breadth of media sources captures mentions across thousands of video game and app-focused subreddits, forums, and conversational threads.
• Video game and app developers leverage Synthesio’s influencer monitoring technology to track the social media users who are leading conversations and amplifying messages.
• The Synthesio Social Media Intelligence Suite includes consumer reviews from the leading e-retailers to provide product feedback from websites beyond social networks and forums.

Retailers of All Types Leverage Synthesio’s Social Listening & Retail Analytics Software to Explore Consumer Data

Retail’s evolution since the turn of the century has left long-standing brick-and-mortar institutions in the dust and transformed the consumer economy into a 24/7 customer experience. In a landscape that changes at hyperspeed, retailers need to intelligently optimize business processes based on the data they collect about their customers from both digital and real-world checkout lines. The Synthesio Social Intelligence Suite empowers teams across the retail spectrum with customer data from every social network, and consumer reviews from thousands of leading global e-commerce sites. With retail analytics software powered by data-rich dashboards, retail stakeholders can learn more about their target buyers to provide them with immersive customer experiences while wisely managing purchasing and inventory.

Brick and mortar businesses find themselves in a precarious position fighting off advances from e-commerce giants and the rapidly expanding big-box retail universe. Synthesio drives brand monitoring programs for retailers, empowering executives with a platform that can track omnichannel marketing campaigns, gauge brand health, alert for crises, and surface insights on the trends driving consideration.

• Track consumer reviews from top e-commerce retailers to see what products are resonating with online communities before investing budget on untested inventory.
• Measure the ROI of in-store campaigns and promotions by capturing the posts, images, and videos that attendees share in quantitative dashboards with clearly defined KPIs.
• Monitor stores with simply structured subtopic dashboards that provide a granular breakdown of local establishments as well as a high-level overview of the brand’s social reputation.

E-retailers must react quickly to consumers’ buying habits in a competitive marketplace. Brand loyalty is equally as important as attracting customers. Social media allows vendors to understand what influences each purchase decision while reaching new buyers with content that resonates. Retailers leverage insights they glean from social listening & retail analytics software to adapt to the wants and needs of their customers.

• Gauge the success of online campaigns by tracking interaction and engagement metrics from every social network.
• Profile the competition to uncover audience insights to uncover opportunities to win new customers with content and offers that resonate.
• Collect feedback on site enhancements, product launches, or limited-time offers – and respond immediately to your engaged community with our SaaS customer care integrations.

Apparel and accessory retailers face an uphill battle to maintain relevance in a landscape that is consolidating power in the hands of superstores and discount chains. The Synthesio Social Intelligence Suite drives social listening initiatives for retailers around the world — empowering teams with insights that influence the entire customer lifecycle from initial consideration through the post-purchase selfie.

• Surface the trends driving viral sharing across social networks and set your purchasing strategy based on what your target consumers ‘must have.’
• Identify influencers driving conversations in your space and build segmented panels to track the success that different groups have in amplifying content about your brand.
• Compare owned media and earned media performance within a single dashboard to measure the efficacy of your financial investments versus naturally organic brand lift.

Social Media Intelligence Suite empowers teams across telecom, software, and video game enterprises with technology industry analysis tools.

In today’s always-on digital world, it’s not enough for manufacturers to produce innovative, high-quality products. For every success story, there are thousands of goods manufactured that fail to find a consumer base. That’s why it’s more important than ever for manufacturing companies to base their strategic solutions on the massive amounts of consumer data generated every day on both social and mainstream media. Synthesio’s Social Listening Suite empowers teams across manufacturing enterprises with the data they need to make smart analytics-driven decisions.

Automotive manufacturers leverage Synthesio for customer feedback and competitive benchmarks. Our audience insights technology provides executives with the social data they need to attract new customers and build brand loyalty with existing customers. The metrics and insights gleaned from our suite of tools allow automakers to monitor their product lifecycle to achieve a data-driven perspective.

• Synthesio empowers manufacturing companies across the automotive sector with the ability to track global KPIs for market share, reputation, and sentiment for makes, models, and brands.
• Profiler, Synthesio’s audience insights tool, provides automotive marketers with the information they need to choose sponsorship opportunities and subsequently measure the impact of campaigns.
• Synthesio takes the guesswork out of creating content by arming auto manufacturing marketers with locally targeted personas filled with auto buyers’ interests, demographics, and affinities.

Consumer electronics manufacturers around the world use the Synthesio’s enterprise manufacturing intelligence software to monitor their supply chain ecosystem, manage customer service issues, and stay ahead of trending sentiment for energy efficient products. Synthesio’s data sourcing infrastructure and AI-powered classification technology provides teams with real-time access to organic consumer data from social media, forums, and blogs, so they can act quickly to enhance the customer experience across media channels.

• Consumer electronics brands leverage Synthesio’s network of integration partners to push organic posts that don’t appear in their official owned channels into their customer care portals.
• Synthesio’s real-time alerts provide tracking of the leading crises indicators to the consumer electronics supply chain, so teams remain aware of global issues that might have major impacts.
• The Synthesio Social Intelligence Suite provides consumer electronic stakeholders with trend tracking dashboards focused on the industry’s shift.

Aerospace and defense manufacturers are under a constant microscope on both mainstream and social media. They must be prepared to manage the scrutiny of domestic and international regulations while concurrently preparing for crisis response to events beyond their control. Synthesio’s enterprise manufacturing intelligence software arms aerospace and defense manufacturers with the qualitative data they need to measure social and mainstream media’s impact on their brands, the competitive sector, and the entire network of companies that make up their complex supply chain.

• Synthesio’s social listening tool monitors brand mentions and keywords, to provide aerospace and defense manufacturers with real-time access to social conversations.
• Synthesio’s influencer tracking technology lets marketing teams monitor the reputation of aerospace and defense brands and the industry as a whole.
• Synthesio’s social media command center, Beam, empowers executives with important online conversations and quantitative data visualizations piped through our flexible API into multi-screen displays.

Travel and Tourism Companies Use Synthesio to Make Strategic Business Decisions

Travel, tourism, and hospitality are constantly being talked about across social channels. From a good review of a hotel to complaints about the subway, people turn to social media to make their voices heard.

From subways being unreliable, to people ranting about a delayed flight, the transportation industry has a lot to monitor. Travel companies can leverage social listening to interpret data and sentiment online.

• Synthesio’s Social Intelligence Suite assists publishing companies with trend tracking dashboards focused on their industry and consumers.
• Monitor sentiment and learn what your airline passengers prefer for their in-flight entertainment.
• See how your rental car company ranks against competitors, and within the industry.

Thinking about what to bring on your vacation, or are you having someone plan it for you? The tourism industry is filled with people planning their own trips which makes it tough for tourism service providers to find new customers. The Synthesio Social Intelligence Suite provides these companies with data to go after the right customers and create a more personalized experience.

• Increase market share by using Synthesio Profiler, our audience insights tool, to learn about the personas of competitors and how to build campaigns to reach them more effectively.
• Tourism companies act as a community for people planning vacations. Synthesio captures what people are saying in these forums and communities, to help agents setup popular itineraries.
• Use social listening data to help tour operators get to know their customers and the best ways to reach them.

It doesn’t matter if someone’s at a hotel, motel, or timeshare. If they have something positive or negative to say, they will. The hospitality sector is vast, and the competition is fierce.

• Hotels can use social listening to monitor sentiment and track customer complaints.
• Online reviews play a significant role in where people decide to dine. Restaurants can monitor online reviews and leverage them to address issues and build customer loyalty.
• Event providers can use Synthesio’s unique Social Reputation Score (SRS) to see where they stand in comparison to other providers.

Executives need to be prepared in the chaotic world of social media in healthcare.

For every success story, there are thousands of medicines that fail to find a consumer base. That’s why it’s more important than ever for healthcare companies to base their strategic solutions on the massive amounts of consumer data generated every day on both social and mainstream media. Synthesio’s Social Listening Suite empowers teams across healthcare corporations with the data they need to make data-backed decisions.

Social media in healthcare — and pharmaceuticals — have a history of mixing like oil and water. Strict regulations for marketing in the industry. The Synthesio Social Intelligence Suite provides teams with pharma and biotech concerns with robust, transportable data about the doctors and patients that make up the target audiences for their products.

• The Synthesio Social Intelligence Suite empowers pharma & biotech companies with granular dashboards which track critical global KPIs.
• Synthesio’s audience insights tool provide pharma marketers with the information they need to choose the right promotion opportunities for their products.
• Synthesio’s suite of tools arms pharma manufacturing marketers with locally targeted personas filled with consumer interests, demographics, and affinities.

Health insurance companies operate in a high-pressure regulatory environment and need to distribute large quantities of information throughout the organization quickly and efficiently.

• Health insurance brands leverage Synthesio to take action on every brand mention tagged with negative sentiment.
• Synthesio’s real-time alert reports provide up-to-the-minute tracking of the leading indicators of a social media in healthcare crisis — so teams across the enterprise can remain aware of global issues.
• The Synthesio Social Intelligence Suite provides stakeholders with trend tracking dashboards and finding the leading voices on both social and mainstream media.

Healthcare facilities are under a constant microscope on both mainstream media and social media in healthcare. They must be prepared to manage scrutiny from regulations while concurrently preparing for crisis response to events beyond their control. Synthesio’s software provides healthcare marketing teams with the qualitative data they need to measure social and mainstream media’s impact on their facilities.

• Synthesio’s social listening platform monitors keywords associated with the entire industry, to provide healthcare facilities with real-time access to social conversations.
• Synthesio’s influencer tracking technology lets marketing teams create panels of the channels that are amplifying messages and leading conversations.
• The Synthesio social media command center empowers healthcare executives with the most important online conversations and quantitative data visualizations piped through our flexible API into multi-screen displays.

Finance and Insurance Companies Use the Synthesio Social Intelligence Suite to Drive Success

Whether you’re focused on investment banking, selling insurance, or doing personal banking, customers are talking about your company and its competitors. The Synthesio Social Intelligence Suite provides the financial industry with actionable data leading to better business decisions.

Investment banks can use social listening to go beyond general data gathered from social media. With social media being one of the biggest influencers, quality data and insights can influence investors’ judgment.

• Investment banks can build a more complete market analysis with social listening, to assist institutional investors, group heads, and managing directors.
• Data visualization widgets empower stakeholders with the ability to quantitatively measure the overall reach and impact of sensitive topics and sentiment.
• Investment banks can use social media during the due diligence process of a merger or acquisition.

The insurance sector is immense — from health insurance to car insurance — which is why it is incorporated in most financial planning decisions. The Synthesio Social Intelligence Suite enables insurance companies to monitor their vast industry.

• Insurance companies can strategize new ways to administer claims using social media to reach policyholders more effectively.
• Synthesio social listening dashboards allow insurance carriers to uncover trends within their vertical, and more specifically business-to-business.
• Social listening also benefits insurance companies by evaluating risk.

Financial institutions use social listening to capture sentiment gathered online. They leverage data to get a better understanding of people’s personal banking needs and industry news. Synthesio integrates organic social mentions with customer care to ensure every relevant mention is collected.

• Monitor sentiment and learn what credit card holders prefer in a credit card, such as cash back, low interest, and rewards. This helps determine which benefits to offer when attracting new customers.
• The Synthesio Social Intelligence Suite helps personal banking institutions manage negative sentiment and customer pain points, which can then be used to identify areas for improvement.
• Synthesio’s Social Reputation Score (SRS) allows personal banking companies to measure customer satisfaction at a business-to-consumer level.

The Synthesio Social Intelligence Suite powers the decision making that drives success in the energy sector.

Whether your brand is focused on traditional or renewable power sources, your energy enterprise is under constant scrutiny on both mainstream and social media. The Synthesio Social Intelligence Suite provides global teams with the tools they need to measure and analyze online conversations about their brands, their industry as a whole, and the entire ecosystem of businesses that make up the energy sector.

Oil and gas corporations must be prepared to manage crises that result from trending world events while at the same time responding to customer experience needs from both B2B and B2C consumers. Synthesio can provide oil and gas industry analysis gathered from thousands of industry-specific long-tail data sources to help oil and gas companies protect their brand reputation and fulfill customer expectations.

• Synthesio’s Social Reputation Score empowers oil and gas brands with a quantifiable way of benchmarking customer satisfaction in an industry under constant scrutiny
• Synthesio’s Insight Tree surfaces trending stories in from massive amounts of data to keep energy brands ahead of innovations that could have a transformative impact on the space
• Synthesio’s real-time alerting and reporting capabilities let companies in the oil and gas sector remain ahead of crises triggered by environmental disasters or organizational shake-ups

Enterprise electric and utility brands use the Synthesio Social Intelligence Suite to monitor customer experience messaging, competitive threats, and industry news in order to stay ahead of any issues that could negatively impact their bottom lines. Synthesio seamlessly integrates organic social mentions into customer care technology, so no brand mention goes unanswered.

• Synthesio is one of the few energy data analytics companies that allows electric and utility brands to monitor the entire landscape of customers that impact their business processes
• B2C utilities leverage Synthesio’s integration partners for real-time access to consumers so they can take action on organic posts that don’t appear in their official owned channels
• Synthesio’s long-tail data sourcing keeps electric and utility companies informed about all of the granular qualitative conversations, so they can stay on top of trends or threats

For energy data analytics, companies across the clean power spectrum leverage insights from the Synthesio Social Intelligence Suite to rapidly adapt to a competitive landscape. Energy data analytics companies like Synthesio provide stakeholders with quantitative and qualitative analysis of the industry trends that are shaping a greener future — and the influencers on the front lines calling for change.

• Synthesio social listening dashboards surface the key influencers and media outlets driving conversations about renewable energy across the web
• Data visualization widgets empower stakeholders with the ability to quantitatively measure the overall reach and impact of sensitive topics, viral posts, and influential authors
• Synthesio’s audience insights technology automatically creates potential target audiences so renewable energy brands can engage customers with content that resonates