Audience Segmentation
- Generate granular personas of different audiences from social, web visitors, email lists, and CRM data.
- Surface details about your target segments’ demographics, interests, behaviors, and affinities to deliver the the most resonant messaging to each audience.
- Build upon existing marketing personas with over 10,000 global data characteristics across hundreds of categories.
Influencer Identification
- Perform social media research to leverage the long-tail of influence by building segmented audience groups of brand advocates.
- Assemble panels of brand ambassadors and track their influencer performance across social networks and mainstream media.
- Build Panel Dashboards to focus your social intelligence on specific target consumer demographics that influence your product and marketing strategy.
Trend Monitoring
- Surface trends by tracking top performing content and hashtags across social networks.
- Track lifecycles of hot topics to determine whether fads are worthy of investment – or whether trends are on the decline.
- Trigger alerts to notify content teams if there is a surge in topical volume that can be leveraged to drive engagement.
